This document discusses Twitter and its growing popularity and use cases. It begins by defining some common Twitter terminology. It then discusses why Twitter has grown so rapidly and why it has become relevant, noting its real-time broadcast capability and ability to analyze people's thoughts and interests. The document explores who uses Twitter and how, including for sharing news, thoughts, and live event conversations. It provides examples of brands, organizations, and individuals using Twitter. Finally, it offers tips on how to get started on Twitter and tools for measurement and engagement.
Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
-- John M. Richardson, Jr.
The rate of change that both customers and businesses have to deal with today, is nothing short of phenomenal. Now imagine the world that the children of today and your customers of tomorrow are going to grow up in…
Delving into the Net Generation and the Next Net Generation, this keynote is a trip into the future, through the eyes of the children that will grow up in it. Part inspiring, part scary - Future Kids Future Customers is an in-depth examination of how our culture will become affected by the technology around us and the social and market changes it is causing. It will make you re-look at your business model, re-examine your customer service strategy, re-invent your products and re-convene your strategy team.
The future waits for no one. Better to be prepared.
A presentation for public sector professionals about the benefits and risks of social media. Explains how rapid growth in technology is impacting on communication with citizens. Outlines a six-point plan for digital engagement. Gives winning tactics to mitigate risk and protect reputation/
Social Media Workshop from the Illinois Alcoholism and Drug Dependence Associ...LEAD
This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
By 2020, Millennials will be approximately 50 percent of the U.S. workforce. So, within the next five years, Millennials will have increasing influence over organizations’ decisions, move in to leadership roles, and basically take over the workforce. Not only will this have an effect within businesses, it will have a profound impact on who the organizations want to do business with.
The millennial generation, also known as generation Y, can broadly be classified as people born between 1980 and 2000. This generation is commonly described as the techno generation, digital natives, and most educated generation. Compared to the previous generations (Generation X and Baby Boomers) Millennials have specific habits and behaviors that have changed the way we need to think about marketing and business as a whole.
The traditional outbound marketing model, also known as push marketing, has been disrupted by the advent of social and digital technologies. Because of this, Millennials consume, engage, and share differently. This is forcing businesses to rethink how they incorporate the millennial audience into their marketing activities.
In this presentation, these questions will be discussed: why is it important to target Millennials, what are their behaviors and what are the implications, and what are examples of companies successfully engaging with Millennials.
Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
-- John M. Richardson, Jr.
The rate of change that both customers and businesses have to deal with today, is nothing short of phenomenal. Now imagine the world that the children of today and your customers of tomorrow are going to grow up in…
Delving into the Net Generation and the Next Net Generation, this keynote is a trip into the future, through the eyes of the children that will grow up in it. Part inspiring, part scary - Future Kids Future Customers is an in-depth examination of how our culture will become affected by the technology around us and the social and market changes it is causing. It will make you re-look at your business model, re-examine your customer service strategy, re-invent your products and re-convene your strategy team.
The future waits for no one. Better to be prepared.
A presentation for public sector professionals about the benefits and risks of social media. Explains how rapid growth in technology is impacting on communication with citizens. Outlines a six-point plan for digital engagement. Gives winning tactics to mitigate risk and protect reputation/
Social Media Workshop from the Illinois Alcoholism and Drug Dependence Associ...LEAD
This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
By 2020, Millennials will be approximately 50 percent of the U.S. workforce. So, within the next five years, Millennials will have increasing influence over organizations’ decisions, move in to leadership roles, and basically take over the workforce. Not only will this have an effect within businesses, it will have a profound impact on who the organizations want to do business with.
The millennial generation, also known as generation Y, can broadly be classified as people born between 1980 and 2000. This generation is commonly described as the techno generation, digital natives, and most educated generation. Compared to the previous generations (Generation X and Baby Boomers) Millennials have specific habits and behaviors that have changed the way we need to think about marketing and business as a whole.
The traditional outbound marketing model, also known as push marketing, has been disrupted by the advent of social and digital technologies. Because of this, Millennials consume, engage, and share differently. This is forcing businesses to rethink how they incorporate the millennial audience into their marketing activities.
In this presentation, these questions will be discussed: why is it important to target Millennials, what are their behaviors and what are the implications, and what are examples of companies successfully engaging with Millennials.
The kids of today are growing up in a crazy technology-infested culture, a culture that will have a profound effect on the way we market to, service, find, hire and retain the next generation of customers and staff. This keynote looks at the trends affecting the customers of tomorrow, your kids of today. www.andyhadfield.com
Social Media Impact on Haiti, Chile and PolitcsCode Akron
Power Point Presentation to Kevin Lockett's "Social Media impact on Haiti and politics" for "YouToo Social Media Conference" (Non Profit Track) 2010 at Kent State University April 16.
From sock hop to Snapchat: How generational differences affect product designUserTesting
Generational differences have a huge impact on how people interact with today’s tech products. Guthrie Weinschenk, COO of The Team W, shares the truths and myths about generations based on extensive research. He’ll offer tips on using these insights to better understand your target audience and improve your product’s design.
#BIT16 Keynote Bringing IT Together in a Digital World of PossibilitiesShelly Sanchez Terrell
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/digitalstorytelling and http://shellyterrell.com/bit16
The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
The kids of today are growing up in a crazy technology-infested culture, a culture that will have a profound effect on the way we market to, service, find, hire and retain the next generation of customers and staff. This keynote looks at the trends affecting the customers of tomorrow, your kids of today. www.andyhadfield.com
Social Media Impact on Haiti, Chile and PolitcsCode Akron
Power Point Presentation to Kevin Lockett's "Social Media impact on Haiti and politics" for "YouToo Social Media Conference" (Non Profit Track) 2010 at Kent State University April 16.
From sock hop to Snapchat: How generational differences affect product designUserTesting
Generational differences have a huge impact on how people interact with today’s tech products. Guthrie Weinschenk, COO of The Team W, shares the truths and myths about generations based on extensive research. He’ll offer tips on using these insights to better understand your target audience and improve your product’s design.
#BIT16 Keynote Bringing IT Together in a Digital World of PossibilitiesShelly Sanchez Terrell
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/digitalstorytelling and http://shellyterrell.com/bit16
The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
5 Reasons Our Children Are About To Miss Out On The Greatest Opportunity In T...iBridge Hub
Technology they say has come to stay for good and it's only just getting started. We believe strongly that sooner rather than later, in our highly competitive global knowledge economy, the ability to code would set apart those that would be world leaders in almost all career paths. This presentation summarizes what we mean.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Brandstrategier på SoMe - når alt hvad du gør og siger tæller, Rune DalgaardAdvice A/S
Brands skabes af samtaler. Enten ufrivilligt som når giganten Target bliver genstand for politisk boykot af højrefløjen i USA, eller frivilligt når Spotify kommenterer på Brexit.
Med succes som Momondo’s DNA Journey eller smagløst som Crocs’ Twitter post efter David Bowies bortgang.
Evnen til at agere intelligent og med kulturel situationsfornemmelse er det nye sort efter Brexit og Trump. Vi tager et kig på nogle af de bedste og værste brandstrategier i en verden, hvor de kulturelle kløfter er større end længe.
Se eller gense Runes oplæg på vores Facebook.
Presentation: Presence and Personality
Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies
Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
5. With 250+ employees and locations in five states, the
concept of Engauge is to group brilliant agencies in the
most vital marketing disciplines today – branding,
direct, and digital:
• Engauge Communications
• Engauge Direct
• Engauge Digital
7. "Everything that can be invented has been invented." -- Charles H. Duell, U.S.
Commissioner of Patents, in 1899.
"I think there is a world market for maybe five computers." --Thomas Watson,
chairman of IBM, 1943
“I think these things [social networks] are going to have some legs, and yet
there’s a faddishness, a faddish nature about anything that basically appeals to
younger people.” --Steve Ballmer, Microsoft CEO
“It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter,
speaking on Twitter, who now is the #6 Twitter user in terms of number of
followers (close to 1,000,000)
Everyone’s a skeptic
8. Tweet: when you send a msg via Twitter (not a “twit”)
Twit: when you say you “twittered” something
Hashtag: tweet topic (i.e. #swineflu)
Tweetup: when Twitter users meet <GASP> face-to-face
TwitPic: 3rd party application that allows pics to be tweeted
Twitterview: a public interview conducted over Twitter
Dweet: a tweet made, under the influence of alcohol
Twang: a tweet from someone in the South
RT: short for re-tweet.
So how do I not sound like a
Twitter dork (a twork?)
• For more Twitter terms: http://twictionary.pbworks.com/
9. 8
With all this noise,With all this noise,
what makeswhat makes
Twitter so special?Twitter so special?
10. 10
So why is Twitter relevant?
It’s growth is undeniably impressive
18. 18
So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
19. 19
• "Twittering stems from a lack of identity. It's a constant update of who you are,
what you are, where you are. Nobody would Twitter if they had a strong sense of
identity."
-- clinical psychologist Oliver James
"Using Twitter suggests a level of
insecurity whereby, unless people
recognize you, you cease to exist. It may
stave off insecurity in the short term, but
it won't cure it."
-- cognitive neuropsychologist Dr David
Lewis
"A way of making sure you are permanently connected to somebody and
somebody is permanently connected to you, proving that you are alive. It's
like when a parent goes into a child's room to check the child is still
breathing. It is a giant baby monitor."
-- book author Alain de Botton
20. 20
So why is Twitter relevant?
It’s growth is undeniably impressive
Imitation is sincerest form of flattery
Because Oprah is doing it ;)
Because it has big time haters (so it must be doing something right)
But mainly because:
Twitter is a new broadcast medium
It’s a real time analysis of people’s thoughts, interests, perceptions
It’s (today) the only real-time search engine
A legitimate customer service channel
31. Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one
of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx
founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually
for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a
greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A
hazard of social networking is people will read what you write.
-- FedEx Employee
In response to this public statement, emailing the FedEx Corporate Vice President, Vice President, Directors, the communication department,
and Ketchum
-- James Andrews,
Digital PR and
Communications for
Ketchum
Hours before
presentation to FedEx
Worldwide
Communications Group
in Memphis, TN
Working together with other disciplines gives us experience we would not get as a pure digital agency alone. We get people to take action online and in the real world.
So why are we here? Why is Twitter
something we should waste time on? With all the other crap out there (name them), why are we talking about Twitter?
Case studies - Zappos
- twitter.zappos.com lists the most recent tweets from its 170 employees on Twitter, as well as employee TwitPics, and Zappos Public Mentions.
Case studies - Starbucks follows a ton of people, offers specials, and responds rapidly to customer comments / complaints
You can get a lot out of Twitter. But what? and how do we turn it into something meaningful?
At Looxii we track three major things on twitter: Volume, Themes and Content
Volume relates to how much people are talking about a given brand or subject. By tracking mentions over time, you can get a sense of your brand’s presence on twitter.
Themes are perhaps the most relevant thing companies can get out of twitter. By getting a sense of what people are saying around your brand, you can gain insights into sentiment and identify possible collaborations.
It is social media and your brand is likely to get bunched together with user generated content, blog posts, news stories and much more. This can provide insights into where your brand is being discussed outside of twitter and how people are incorporating your brand into their lives.
Marta Kagan reminds us that when engaging social media there are three rules to follow: Listen, Engage and Measure. They are all equally important, but you can’t engage effectively unless you’re listening to and measuring what’s being said on twitter.
Metrics in social media aren’t just relative to a static marketing strategy. They can help you understand who your audience is and how best to engage them. Remember, Twitter is social! Don’t be afraid to take an active role, just be as prepared as possible before, and while, you do.