WCEU 2019 WordPress for nonprofits - HeartWired Digital SolutionsCharles Johnston
In this presentation, I share web design tactics, plugins, and design to optimize for donations. This talk was in Track 2 at 10:00 am at WordCamp Europe in Berlin.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 1...Randall Wong, M.D.
This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc.
If you have questions, please visit our website or email me.
Randall Wong, M.D.
randall.v.wong@gmail.com
medicalmarketingenterprises.com
https://www.linkedin.com/in/randallvwongmd/
Technology Solutions in State and Regional OrganizationsAACRAO
View the archived webinar here: http://www.aacrao.org/conferences/conferences-detail-view/technology-solutions-in-state-and-regional-organizations
This webinar will take a look at the many ways that technology is used in our State and Regional Organizations. We will talk about meeting registration systems, communication methods, credit card systems, membership databases, websites, and Google apps. We hope you will join us and be willing to share how your organization uses technology. This will be a useful preview of the session that will be offered at the AACRAO Annual Meeting in Phoenix.
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Building a community - BuildStuff Lithuania 2014Gill Cleeren
You want to be a user group lead? Thinking of starting your own user group? Awesome! But there are a number of things to think about before starting. Is your whole idea viable? Where do I get speakers and attendees? Should I create a legal entity? How do I finance the whole thing?
In this session, Gill Cleeren will tell you how he has had a successful user group in Belgium for almost 10 years now.
LinkedIn can be a great resource for attorneys. Make sure you know the benefits, drawbacks and how to effectively edit your profile. Utilization of groups is also extremely important.. Learn all of this in 12 minutes!
WCEU 2019 WordPress for nonprofits - HeartWired Digital SolutionsCharles Johnston
In this presentation, I share web design tactics, plugins, and design to optimize for donations. This talk was in Track 2 at 10:00 am at WordCamp Europe in Berlin.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
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This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc.
If you have questions, please visit our website or email me.
Randall Wong, M.D.
randall.v.wong@gmail.com
medicalmarketingenterprises.com
https://www.linkedin.com/in/randallvwongmd/
Technology Solutions in State and Regional OrganizationsAACRAO
View the archived webinar here: http://www.aacrao.org/conferences/conferences-detail-view/technology-solutions-in-state-and-regional-organizations
This webinar will take a look at the many ways that technology is used in our State and Regional Organizations. We will talk about meeting registration systems, communication methods, credit card systems, membership databases, websites, and Google apps. We hope you will join us and be willing to share how your organization uses technology. This will be a useful preview of the session that will be offered at the AACRAO Annual Meeting in Phoenix.
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Building a community - BuildStuff Lithuania 2014Gill Cleeren
You want to be a user group lead? Thinking of starting your own user group? Awesome! But there are a number of things to think about before starting. Is your whole idea viable? Where do I get speakers and attendees? Should I create a legal entity? How do I finance the whole thing?
In this session, Gill Cleeren will tell you how he has had a successful user group in Belgium for almost 10 years now.
LinkedIn can be a great resource for attorneys. Make sure you know the benefits, drawbacks and how to effectively edit your profile. Utilization of groups is also extremely important.. Learn all of this in 12 minutes!
Websites for Leaders: Inspiring Action to Grow Your CommunityEric Huber
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When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
20 Low Cost Tools for Nonprofits
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Website Usability - Direct Marketing Association NorCal 042016John Thyfault
Web Usability:
Maximizing the Visitors to Your Site
Once you’ve driven the traffic to your site, are you maximizing the value of the visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
What you’ll learn:
Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
Understand how your content informs your site design
How you should optimize your site for mobile
Setting up a testing and optimization program
Finding the right tools to aid in the testing
Understand the advantages and challenges of user panels, eye tracking and interaction tracking
How to improve your site usability on a low budget
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Start a Developer Group and take TrailheaDX Home With You! (TDX'17)Vivek Chawla
Do you love the passion and energy of the Salesforce Developer community, but wish you could experience it more often than twice a year? A Salesforce Developer Group (DG) is just what the doctor ordered! Join Vivek M. Chawla, (founder of the San Diego Salesforce DG, 2015 Salesforce MVP, and current Salesforce ISV Technical Evangelist) to hear first-hand how to start, manage, and grow a Salesforce Developer Group in your neck of the woods!
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So, you want to build a website for your organization or tiny business, and make sure it gets seen, but you have a very small budget? Learn how to use the right tools to build the site, what the options are for promotion, and where to find information to learn what you need to, all for little or no cost. Your organization or side-hustle can have a beautiful website that reaches and informs your audience while maximizing the available funds.
#SP24 Top 20 Usability Tips for SharePoint Sites by @SharePointWendyWendy Neal
Presented at the #SP24 Conference on April 17, 2014.
Abstract:
SharePoint sites out of the box have the capability of being user-friendly, but only if they are designed and configured that way. Wendy shows you 20 simple tips and tricks that site owners or front end SharePoint developers can implement on their SharePoint sites to make them more user-friendly. From navigation best practices, to forms etiquette, to what to put on the home page, to graphics optimization, and much more - you will come away armed with a list of practical usability tips that are easy to implement, and your users will thank you.
Websites for Leaders: Inspiring Action to Grow Your CommunityEric Huber
Presented by Eric Huber with Blue Zoo Creative at the Sarkey's Foundation "Rethink Everything" on November 9-10, 2015. Review of items and best practices to engage and encourage a community of volunteers and donors online. NOTE: First two slides are part of a story giving an example of how 'overhead' is important.
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
20 Low Cost Tools for Nonprofits
Would you like to know what low cost or no cost software tools are available to nonprofits? Are they worth using? What are their real costs? Jason will review 20 software and cloud tools that may help you achieve your nonprofit's mission. Using several of these tools already, Jason will share his experience implementing them and information on other worthy tools.
Website Usability - Direct Marketing Association NorCal 042016John Thyfault
Web Usability:
Maximizing the Visitors to Your Site
Once you’ve driven the traffic to your site, are you maximizing the value of the visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
What you’ll learn:
Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
Understand how your content informs your site design
How you should optimize your site for mobile
Setting up a testing and optimization program
Finding the right tools to aid in the testing
Understand the advantages and challenges of user panels, eye tracking and interaction tracking
How to improve your site usability on a low budget
Instructor: John Thyfault
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)Vivek Chawla
Do you love the passion and energy of the Salesforce Developer community, but wish you could experience it more often than twice a year? A Salesforce Developer Group (DG) is just what the doctor ordered! Join Vivek M. Chawla, (founder of the San Diego Salesforce DG, 2015 Salesforce MVP, and current Salesforce ISV Technical Evangelist) to hear first-hand how to start, manage, and grow a Salesforce Developer Group in your neck of the woods!
Build and Promote Your Website With A Small BudgetSally Gradle
So, you want to build a website for your organization or tiny business, and make sure it gets seen, but you have a very small budget? Learn how to use the right tools to build the site, what the options are for promotion, and where to find information to learn what you need to, all for little or no cost. Your organization or side-hustle can have a beautiful website that reaches and informs your audience while maximizing the available funds.
#SP24 Top 20 Usability Tips for SharePoint Sites by @SharePointWendyWendy Neal
Presented at the #SP24 Conference on April 17, 2014.
Abstract:
SharePoint sites out of the box have the capability of being user-friendly, but only if they are designed and configured that way. Wendy shows you 20 simple tips and tricks that site owners or front end SharePoint developers can implement on their SharePoint sites to make them more user-friendly. From navigation best practices, to forms etiquette, to what to put on the home page, to graphics optimization, and much more - you will come away armed with a list of practical usability tips that are easy to implement, and your users will thank you.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
The Recipe for a Dynamite Nonprofit WordPress WebsiteAndrew Stitt, MBA
This presentation talks about how nonprofits can use WordPress to meet their mission via content management tips, plugin recommendations, and other relevant information.
A presentation for the members of Arts & Education Council of St. Louis about how to measure the performance of your website and what to expect from your website as a central marketing and business tool in 2015.
Topics include content management (CMS), responsive web design, search engine optimization (SEO), and fundraising/donor management.
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
Simple Steps to Building an Effective B2B Social Media StrategySalesEngine
Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
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Taking the step from freelance to agency can be intimidating. In this presentation, I share some tips along with some lessons learned along the way to help you decide when and if it is time.
WordPress can be a great platform for nonprofit organizations to accept donations and share their story online. This presentation discusses plugins, design as well as color and font theories. This talk is from WordCamp Birmingham 2019 also known as WPYALL.
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
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2. A bit about me…
Been in IT for Years
Started using WordPress in 2007
Began my design agency in 2016
3. Design for Nonprofits
While they serve the common good, they also must be run much like a
business, this included their websites.
4. Nonprofits best
supported by a nonprofit
• Invest in a CMS (i.e. WordPress)
• 42% of all nonprofit websites are on WordPress
• The WordPress trademark and the
WordPress.org domain is owned by the
WordPress foundation, a non-profit 501(c)(3)
organization, whose sole purpose is to ensure
that WordPress is freely available, maintained,
and developed. (Source: WPBeginner.com)
5. Why
WordPress?
• It’s Free
• It’s easy to learn
• It’s open-source
• It’s customizable
• There is a
community
• Built to be social
• Plugins for almost
everything
6. Recommended Plugins for starters
Security
Jetpack
Akismet
SSL
Wordfence
Donation Options
Give
WooCommerce
Charitable
Paypal
Optins
Privy
OptinMonster
Bloom
Gravity Forms
7. Tell Their Story
• Past, Present and Future of the
organization.
• Stories differentiate the nonprofit from
others.
• Emotional connections increase
passionate donations.
• Promote their story, invite visitors into
the story to participate.
8. Storytelling
• Content is King or Queen
all depending, engagement
matters more.
• Stories sell and donors give
• The more you share the
more they will give.
9.
10. Colors matter in
design, they
invoke emotions,
good, bad or
otherwise.
So many colors to choose
from but do they really
matter?
11. Psychology of colors can cost dollars
Up to 90% of first impressions of products can be based on color alone.
Colors matter So does gender appeal
13. Knowing your
audience as you
design makes all the
difference.
Many times your client ‘thinks’
they know their donors.
14. Intuitive Navigation
• Easily accessible menu
(Top bar or Left side)
• Short menu titles that
make sense.
• Maximum of one level of
drop-downs so they
don’t get lost.
15. Give donors options
• Matching Gifts
• Fundraisers
• Major Giving
• Mail in donation
• Smile Amazon program
• Workplace Giving
• Philanthropy
• Ideas are endless
16. Best Practices
• Keep branding
standard across the
site
• Feature the
donation button
• Make the donation
process easy
• Other ways to
participate such as
volunteering.
17. Why they don’t donate
• Solicitation is infrequent
• They don’t see how it will
make a difference.
• They never feel wanted or
needed.
• They receive no direct
personalized appeal.
• They gave an
unacknowledged gift in the
past.
• They were not asked to give.
• The timing wasn’t right.
• The organization’s mission
wasn’t compelling.
18. Optimizing the design
• Every nonprofit is
different and so are
their donors.
• Colors matter
• Theme
• SEO (Search Engine
Optimization)
• Mission ready
• Get Social
• Content …content …
content …
19. A/B Testing – Increase Conversions
• Long Form vs. Short Form (Increase 155%)
• Making fields in Optin optional (Increase 275%)
• Reduction of Eye Friction (Increase 135%)
• Less Steps through the process (Increase 166%)
• Adding simple CTA button upfront (Increase
246%)
Reference: MecLabs: Research-based Lead Gen Swipe File
21. Do’s
• Easy to use Navigation
• Use Pictures
• Speed Matters
• Clear CTA
• Keep it Simple
• Secure it!
• Mobilize!
22. Don’ts
• Hide the Donate button
• Self Play Audio or Video
• Bury your story
• Forget to ask … again
• Be scared to ask
• Use big picture files
• Beg
23. Analytics and more
• Google Analytics
• Heat Mapping –
Crazy Egg
• Email Marketing
• Funnels
• Lead pages for
Lead Generation
24. Your clients are
the nonprofit
Not your agency!
1. Have a plan
2. Set expectations
3. Charge them!
4. Have a Heart
Nonprofit work is not free work!
25. Final Thoughts
Use a simple website builder or theme for building a donation site.
Have a strong visual identity (Logos, pictures, fonts, and colors)
Optimize your web design for mobile devices.
Prioritize your online donation forms.
Build loyalty content that makes donors donate.
Make user engagement a priority.
A little bit about me, I have been in the IT field for many years, I took my knack for technology and decided to do something with it. In 2007, I started using WordPress as a blogger, granted I was terrified of publishing, so officially I did not have any readers until 2008. I designed my first site, then designed another, and so on. For many years I designed sites for free. In 2015, I went on my first of now many mission trips to Haiti. It was on that trip that I decided I needed to do more with my talents. In 2016, HeartWired Digital Solutions was born. Since then I have worked with various nonprofits and small businesses that give back to their communities, both locally and globally. It is working with those clients, that brings me to today, where I will share with you some design tips on how to design a website for a nonprofit that is not only functional but also increased engagement and in turn donations.
Nonprofits, while the name is a bit deceiving, are run or should be run just like a business, this included their website.
One of the first thing a nonprofit should do is invest in a CMS, and what better one to invest in than WordPress. WordPress itself is a non profit whose sole purpose is to ensure that it remains freely available, maintained and open source developed so that everyone can use it.
Why WordPress? It’s free, granted hosting, themes and plugins can cost, but you can in fact develop a website free of charge, well besides a bit of time of course. It’s easy to learn, all someone needs to do is Google or YouTube search how to do something, the information is there and readily available. Same goes for its code, it is open source for all to use. Custimization is easily available whether using an out of the box theme or custom design or development. There is a community, prime example, right here in Berlin and the thousands that will gather to share with one another here and at WordCamps and Meetups all over the globe. It is built to be social, readily shareable on various social media platforms through either the base framework or plugins. Speaking of plugins there are plugins for just about anything and everything.
Here are just a few plugins that my company has utilized in creating nonprofit websites. Granted there are plenty more to choose from, many of which are here as sponsors or vendors where you can learn first-hand.
Tell their story, the past present and future of the nonprofit. Stories are what make each of us different in our own unique way, nonprofits are no different. Stories create emotional connections, which in turn create passion, which develops into volunteering or donating as people are drawn in and want to be involved. Promoting the nonprofits story, that should be front and center when someone visits their website, they want to not only know what you do but more importantly why should they care. By inviting them in to participate in a story where they can feel involved and become the hero of the story, what better way to drive engagement?
Content is king or queen, which in marketing sure that is true, but engagement in real relationships matters so much more. Stories open the door into a new world, a new world where the donor feels they can play a part. When they open their wallet, they are donning their own superhero cape in the story. The more opportunities they have to save the world, or just the nonprofits part of it, the more they will donate, and spread the message so that others will as well.
Theme choices are wide and various these days. There are some fantastic themes that are built specifically for charitable organizations with premade templates, call to actions, and more. While a designer or developer can create similar look and feel without donor specific themes many times picking one that is built for that kind of engagement can be best, or you can always design your own based on those examples. Themes are also can be a matter of opinion and preference.
Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. The color used in web design is no exception. Colors invoke emotions whether we realize it or not and we need to be cognizant of that when creating a nonprofit site as we want to use colors that invoke the appropriate emotions that will amplify the story we are sharing.
If you look at the various logos of companies for example, those colors generally were not created on a whim. There are colors used to specifically align with the message of the brand, the same can be said for nonprofits. The colors used in their logos, websites, print material usually has been researched diligently before ever being seen by the public. The same can be said for brands that want to be everything to everyone and utilize more diverse colors in their brands. The same thing can be said for the audience or the perceived audience for the brand, If they are targeting males versus females or vice versa both colors and even shades or tints of colors all have an affect on the appeal, engagement, and emotion of who sees the website design or brand.
Font choices also can have an impact on the visual perception of the design for the nonprofit. Fonts have even been associated with not only invoking emotions but also to the level or invoking taste perception. The use and coordination of the appropriate fonts can again influence emotion, perception and in turn trust with the consumers donation dollars.
Ever have a client tell you that their audience was XYZ only to find out after designing their site the real audience is ABC? This happens all too often, for example when I started blogging I first thought my blog was going to be a faith-based blog for men, then I found out most of my readers were women. The same thing can happen when you design a site based on what someone thinks is their donor base without actually verifying that to be the case.
Navigation – make it easy to use, use a top or left side menu with terms people understand. Also use only one to three-word titles in the menu, anything more just causes confusion. Same goes for drop down menus, best practice only go one level, make it too difficult to navigate and they will bounce.
Give your donors a choice. Beyond the tear-jerking commercials and brilliant use of orange, one thing the ASPCA does brilliantly is they give their donors options. From a call to action button to donate with options to links to other ways such as matching gifts, fundraisers, major giving, actually mailing a donation to simply buying on Amazon like we all do already. Giving your donors options not only increases engagement, it also keeps them involved as they want to know more about those other ways, they can help versus just giving you their credit card because they saw a commercial with Sara McLachlan music and sad puppies.
Some best practices include things like standard branding, use the logo on every page, same colors across the site for consistency. Don’t be afraid of the donation button. So many nonprofits wonder why they are low in donations yet they have the donation button either hidden on a backpage somewhere or only displayed once. Make it easily accessible top, middle bottom and from any page. Also make the check our process easy, too many steps just like in ecommerce and people will give up and bounce. Also offer other ways that people can support such as a call to action to volunteer rather than donate.
Some reasons why people don’t donate… you did not ask enough, your story was not compelling enough to make them feel as if they were making a difference. They don’t feel valued or appreciated, and most of all they were never asked in the first place which happens more often than one would think which goes back to the placement of the donation button I mentioned on the previous slide.
Optimize their design for them and the message they are telling and in turn selling. This includes things like colors, themes, seo, the way their message is shared and how you share and content .. Content content
Ways to increase conversions .. Tell a bit longer story, long form outplays short form. Make Optin fields optional.. People don’t like to be forced into giving their information yet unforced they will give it away freely. Reduce eye friction, don’t make the viewer search or bombard them with distractions, the simpler the better. Less is more .. That goes for the steps in the checkout process as well. Add your ask upfront with a strategic call to action.
Do .. Easy navigation, use pictures that amplify your message, optimize the site for speed, make your ask clear, keep it simple, keep it safe and secure and make sure it is mobile friendly.
Don’ts .. As mentioned don’t hide the donate button.. Also don’t self play audio or video .. Many times people are looking at the site in either places they don’t want others to hear or they simply don’t want to be blasted with audio. Don’t hide the story .. Make it front an center rather than saving it for the About Us page … don’t forget to ask.. Asking is okay begging is not.. Also make sure you don’t use imaged or video that are too big and slow down the site as you will lose visitors.
Make sure when creating a site you use analytic tools, you want to figure out who the audience really is and how they behave on the site in case the nonprofit needs to change their approach in design. Also be sure to utilize lead pages and funnels to follow up with visitors that perhaps were not ready to engage the first time.
Remember when designing for nonprofits, they are the nonprofit not you. Many times there is an assumption that nonprofit work is free work, granted some agencies and designers do offer work pro bono, but that does not mean you have to unless that is your business model. Make sure when discussing with the prospective nonprofit, just as with any client you set the expectations upfront, charge accordingly and most of all have a heart.
To wrap up, its sometimes best to use a simple website builder or theme with flexibility for building a donation website, personally I have used Divi, Elementor, Beaver Builder and Genesis but there are plenty of other options. Make sure to have a strong visual identity by proper utilizing logos, pictures, fonts, and colors. Optimize the site for mobile devices, make sure the donation forms make sense and are easy to use, WooCommerce offers some great options to build the donation platform. Use content that brings people back and also engages them to share the content with others, most of all make sure that user engagement is a priority. Lastly make sure to have fun, we have worked with numerous nonprofits and can say that seeing them be able to spread their message online in a way that changes community is many times all the reward we need or could ask for.