Simon Saunders from the Institute of Fundraising gives tips on attracting and retaining website visitors. He stresses knowing your goals and audience, marketing through multiple channels, optimizing for search engines, providing engaging content, and keeping content fresh to encourage repeat visits. The key is understanding readers are impatient scanners online and providing clear, concise value at every turn to build and maintain an audience.
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
Slides from a marketing strategy presentation for Christian writers given by Linda Fulkerson to the Arkansas chapter of ACFW (American Christian Fiction Writers) in Little Rock on May 10, 2014. For more information visit http://marketingforchristianwriters.com.
http://www.pointit.com - This presentation covers some true stories of SEO campaigns gone wrong; from penalties caused by keyword stuffing to duplicate content, bad backlinks and more. You'll learn what SEO tactics can get your site penalized in search engines and what to do instead.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Website anatomy - What makes a good website?Zakery Kates
This presentation looks at the basic anatomy of a website and then dives into what makes a good website.
Website Anatomy:
-HTML/CSS
-JavaScript (jQuery)
-PhP - Server side scripting languages
Good Website:
-SEO
-Loads Fast
-Secure
-Good content layout
-Clean brand
-Clean, well organized design
Simple-edge.com
@zakkates
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
Jeremy Broekman is a Brand Strategist & PR/Marketing Director for well-known Jewish Community, Non-Profit, Corporate, Entertainment, Real Estate, and start-up clients.
My Jewish Community experience includes: * leadership/board collaboration,
* marketing plan development & execution, * donor development,
* event production,
* collateral/web production and public relations/anniversary campaigns
* Originate & deploy branding, marketing, publicity, and public relations initiatives.
* Develop identity campaigns including strategy, copywriting, logo design, collateral development, website development and print production.
* Oversee social networking management & moderation.
* Deploy print & online advertising and search engine optimization programs.
Targeted content works. It’s no surprise that we are more likely to engage with a business if it presents things that are actually relevant to us. And with all of the data available to advertisers, there’s simply no excuse to waste dollars or end user frustration by showing an ad for snow blowers in San Diego. But even with the success of targeted ads, consumers have pushed back on the amount and types of data used to personalize. Using location, family status, gender or social connections in an ad can go well beyond “targeted” and into the realm of “creepy”. But where _exactly_ is that line? Is gender out of bounds? What about gender AND age? What if the gender and age are intrinsic to the use of a product? To answer these questions, an Agency teamed up with a University for a research project aimed at discovering when, and in what circumstances, targeting goes from useful to uncomfortable. Come to this session to see how we quantify the relative creepiness of targeted content.
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
Slides from a marketing strategy presentation for Christian writers given by Linda Fulkerson to the Arkansas chapter of ACFW (American Christian Fiction Writers) in Little Rock on May 10, 2014. For more information visit http://marketingforchristianwriters.com.
http://www.pointit.com - This presentation covers some true stories of SEO campaigns gone wrong; from penalties caused by keyword stuffing to duplicate content, bad backlinks and more. You'll learn what SEO tactics can get your site penalized in search engines and what to do instead.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Website anatomy - What makes a good website?Zakery Kates
This presentation looks at the basic anatomy of a website and then dives into what makes a good website.
Website Anatomy:
-HTML/CSS
-JavaScript (jQuery)
-PhP - Server side scripting languages
Good Website:
-SEO
-Loads Fast
-Secure
-Good content layout
-Clean brand
-Clean, well organized design
Simple-edge.com
@zakkates
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
Jeremy Broekman is a Brand Strategist & PR/Marketing Director for well-known Jewish Community, Non-Profit, Corporate, Entertainment, Real Estate, and start-up clients.
My Jewish Community experience includes: * leadership/board collaboration,
* marketing plan development & execution, * donor development,
* event production,
* collateral/web production and public relations/anniversary campaigns
* Originate & deploy branding, marketing, publicity, and public relations initiatives.
* Develop identity campaigns including strategy, copywriting, logo design, collateral development, website development and print production.
* Oversee social networking management & moderation.
* Deploy print & online advertising and search engine optimization programs.
Targeted content works. It’s no surprise that we are more likely to engage with a business if it presents things that are actually relevant to us. And with all of the data available to advertisers, there’s simply no excuse to waste dollars or end user frustration by showing an ad for snow blowers in San Diego. But even with the success of targeted ads, consumers have pushed back on the amount and types of data used to personalize. Using location, family status, gender or social connections in an ad can go well beyond “targeted” and into the realm of “creepy”. But where _exactly_ is that line? Is gender out of bounds? What about gender AND age? What if the gender and age are intrinsic to the use of a product? To answer these questions, an Agency teamed up with a University for a research project aimed at discovering when, and in what circumstances, targeting goes from useful to uncomfortable. Come to this session to see how we quantify the relative creepiness of targeted content.
Global Partnership Tower Vol 32 Issue 1 By Arrey Ivoivo arrey
A publication of African Centre for Community and Development. Coprights2012 All rights Reserved. This edition focuses on Women\'s Day celebrations, poultry farming, pest control measures in cabbage farming, "Ankara farming method" etc
Editor in Chief/Author: Arrey Mbongaya Ivo (Director) of African Centre for Community and Development
Aquesta és la presentació utilitzada en les III Jornades Turístiques Professionals de Sant Carles de la Ràpita. En aquesta conferència he explicat què és la Web 2.0, en què es diferencia de la 1.0, quines eines 2.0 podem trobar a la xarxa i com estan evolucionant.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Learn how to upgrade your e-newsletters to inspire your readers to act, donate, and spread the word!
Topics we’ll cover:
- Building your subscriber list
- Creating compelling content
- Effective design and layout
- Tips for success
- Case studies
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Gone in 60 Seconds
1. Gone in 60 seconds
How to attract
and keep
visitors to your website
Simon Saunders
Institute of Fundraising
Institute of Fundraising National Convention 2007
2. Main objectives
•attract and increase traffic
•convert visitors to readers
•build a readership
3. Know your medium
•A website/page communicates meaning via a variety
of media.
•Think in terms of text and context - your site is part of
a vast repository of information, not an autonomous
text
•Visits to your site are instantaneous and free; anyone,
anywhere can visit and link to it
4. Know what you want to do
•What do you want to achieve with your site/page.
•Is it a:-
•"brochure siteabout your organisation
•a fundraising campaign
•a membership-building site
•What do you want your reader to do?
•sign up
•donate
•contact you
•send your URL to someone else?
5. Know the potential readership
•Online readers are scanners, not readers
•The internet is not so much a medium that people visit as a virtual
environment that they move through
•Other media can provide demographic information, this doesn�t apply
to the internet in the same way
•People use the web for different reasons, eg:-
•business/commerce
•entertainment/leisure
•Social/romance/sexual
•attitudes - and the value they apply - to online content are different to
those on traditional media
7. An AIDA model for online marketing
•attract traffic
•Attention
•maintain interest
•Interest
•motivate visitor
•Desire
•visitor joins, contacts,
•Action
or donates
8. Give me…
a click to build a dream on
Attracting and building traffic
9. Perfect and Protect your domain
•To online readers, domain=brand name*
•Protect your domain and your traffic
•buy TLDs, combinations & misspellings of your
brand
•Use (additional) themed/slogan domain names;
many domain names can forward to one site
•cleanishappy.com
•diy.com
*although complex legal issues surround intellectual property and under British law, it's not always that simple
10. Put yourself about - the marketing campaign
•Tell everyone
•hold a launch event, even a virtual one; make something
happen on launch day
•electronic press releases & mailshots
• links in email signatures
•get links to your site, anywhere
•email webmasters of relevant sites for links. Reciprocate.
•Talk is cheap - use free sites
•use blogs, social networking sites, flickr, youtube
•eg. does it blend? The Living Tree
•get visitors to forward a link to your site (viral marketing)
•Cleaninghunk
11. Chain reaction - link & link again
•Links direct and increase traffic to your site
•Links from trade, press and peers' sites are
references/testimonials
•Links from other sites are as valuable, if not more
so, than search engine results; the reader has
already chosen you from your context
12. Search Engine Optimisation
•Submit your site to engines
•Links improve page ranking - be promiscuous
•Syndicate content if you can. RSS is
increasingly popular; Netvibes/iGoogle
•Markup & metadata - make sure your
developer marks up keywords, page
titles/headings/links etc for usability and SEO
13. Love me - or leave me
Turning your visitors into your readers
14. Hold that thought�
•Remember that online readers
•have no patience
•are notoriously fickle
•are scanners, not readers
•Readers are always looking for content that
will hold their interest, so let them have it
16. The implied reader
•The "implied reader" is the (imaginary) person
who will understand and appreciate your
content completely
•When writing content, speak directly and
clearly to this imaginary person
•Clear, concise copy is worth more to your
reader - and to you - than $100,000 of flash
animation
17. Mind-tricks for the non-Jedi
•Memory studies show that:-
•the amount of information that can be held in
short-term memory is small
•organise information into chunks, not hefty
paragraphs
•Use lists and bullet-points, images and diagrams
for illustration, not just decoration
•In lists, put important items at the end and the
beginning to maximise the Serial Positioning
Effect
18. Their loss is your loss
•Lost visitors click elsewhere, so make your site
supremely navigable with:-
•menus to navigate throughout the site
•menus to navigate within pages
•external links open new windows/tabs
•a link to get you home easily
•prominent contact information
•Usability = SEO; properly marked-up headings & page
titles are recorded by search robots
•Use "clean" or easily-remembered URLs/folder-based
navigation, not esoteric file names.
20. We'll meet again: getting them coming back
•Repeat visits will give you
•referrals
•a higher potential for business from that visitor
•A readership from which you can create a
community
•The technology for retaining visitors has never
been more sophisticated
•Social bookmarking; delicious and digg
•RSS
•Cookies
•Web 2.0 functionality
21. Consider yourself at home
•Familiarity is a powerful ally. Stay in touch
with your reader using:-
•bookmark this site/post, delicious, digg etc.
•newsletters/member signup
•forums/bulletin boards
•personal services - email/chat
•RSS feeds
22. Content is king!(reprise)
•If you think you haven't any news of your own
•reassess: you may take for granted something that
will be interesting to other people
•comment on someone else's, as long as it makes
sense to do so (ie you have authority)
•Good, interesting and current content will keep your
visitors returning, old content will turn them away. Use
•a blog/news page/rss to keep them updated with news
•a date/time element to show them today's date
23. Further reading
email: simon@institute-of-fundraising.org.uk
Related links are at:
http://delicious.com/institute.of.fundraising
All content in this presentation has been scavenged from online sources
and is free for distribution.
Please credit/mention friendlier projects