Zenia Wadhwani from CanadaHelps presented on improving nonprofit websites. She discussed the importance of web usability and provided 3 basic principles - appearance, functionality, and content and placement. She also covered cheap usability testing methods, the value of web analytics, and resources like Don't Make Me Think. The presentation aimed to help nonprofits design websites that are easy to use and encourage support through donations and engagement.
The document discusses web usability and provides tips for creating a usable website. It defines web usability as the ease of use and visual design of a website. Some key principles of web usability include presenting information clearly and concisely, using proper formatting and spacing, ensuring fast page loads, and making navigation and calls to action easy for users. The document also recommends testing websites with real users to identify any usability issues.
The document discusses the fundamentals of fundraising in the digital world. It shows how fundraising has evolved from Fundraising 1.0, which relied on methods like direct mail, telephone, and in-person solicitation, to Fundraising 2.0, which incorporates digital channels like online, email, and mobile. The document outlines four steps for nonprofits to effectively fundraise in the digital age: be a good fundraiser, be a better marketer, let go of outdated practices, and learn from mistakes by analyzing data. It emphasizes testing approaches, analyzing metrics, and continually improving practices.
Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
The Top Ten Elements Your Noprofit's Strategic Website Should Haveguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Why blogging should be an integral part of your social marketing strategyCraig M. Jamieson
This document outlines the benefits of blogging as part of a social marketing strategy. It argues that companies that blog get more website visitors, inbound links, and indexed pages than those that don't. The document provides tips for starting a business blog, including choosing a blogging platform, content types, sharing strategies, and metrics for measuring results. Regular blogging is presented as a way to establish expertise, attract leads and business, and engage customers.
The Top Ten Elements Every School's Website Should Haveguidecreative
The document outlines 10 best practices for school websites: 1) Resonate with target audiences by understanding their needs and speaking in their language. 2) Have a focused homepage that passes the 3-second test. 3) Clearly share the school's mission and story through text, visuals, and making it actionable. 4) Engage users with compelling imagery that matches the brand and shows impact. 5) Ensure intuitive navigation that requires two clicks or less. 6) Include clear, bold calls to action that remove obstacles to desired actions. 7) Showcase stewardship through impact statistics, transparency, and appreciation. 8) Keep content fresh with automatic feeds, dates, and user-generated material. 9) Be social by making
The document discusses web usability and provides tips for creating a usable website. It defines web usability as the ease of use and visual design of a website. Some key principles of web usability include presenting information clearly and concisely, using proper formatting and spacing, ensuring fast page loads, and making navigation and calls to action easy for users. The document also recommends testing websites with real users to identify any usability issues.
The document discusses the fundamentals of fundraising in the digital world. It shows how fundraising has evolved from Fundraising 1.0, which relied on methods like direct mail, telephone, and in-person solicitation, to Fundraising 2.0, which incorporates digital channels like online, email, and mobile. The document outlines four steps for nonprofits to effectively fundraise in the digital age: be a good fundraiser, be a better marketer, let go of outdated practices, and learn from mistakes by analyzing data. It emphasizes testing approaches, analyzing metrics, and continually improving practices.
Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
The Top Ten Elements Your Noprofit's Strategic Website Should Haveguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Why blogging should be an integral part of your social marketing strategyCraig M. Jamieson
This document outlines the benefits of blogging as part of a social marketing strategy. It argues that companies that blog get more website visitors, inbound links, and indexed pages than those that don't. The document provides tips for starting a business blog, including choosing a blogging platform, content types, sharing strategies, and metrics for measuring results. Regular blogging is presented as a way to establish expertise, attract leads and business, and engage customers.
The Top Ten Elements Every School's Website Should Haveguidecreative
The document outlines 10 best practices for school websites: 1) Resonate with target audiences by understanding their needs and speaking in their language. 2) Have a focused homepage that passes the 3-second test. 3) Clearly share the school's mission and story through text, visuals, and making it actionable. 4) Engage users with compelling imagery that matches the brand and shows impact. 5) Ensure intuitive navigation that requires two clicks or less. 6) Include clear, bold calls to action that remove obstacles to desired actions. 7) Showcase stewardship through impact statistics, transparency, and appreciation. 8) Keep content fresh with automatic feeds, dates, and user-generated material. 9) Be social by making
The document outlines 10 best practices for school websites: 1) Resonate with target audiences, 2) Have a focused homepage, 3) Clearly share the school's mission, 4) Use compelling imagery, 5) Ensure easy navigation, 6) Include clear calls to action, 7) Showcase stewardship of donations, 8) Keep content fresh, 9) Engage users through social media, and 10) Provide an interactive experience through multimedia. The practices are designed to mobilize audiences and prioritize user needs through strategic content, design, and functionality.
Kill The Noise - Prioritizing Content for Strategic Nonprofit Websitesguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Marketing and Promoting your Writing TodayAndrew Walsh
The document discusses the importance of building an author platform to market writing. It defines a platform as an author's visibility and fanbase. While publishers once controlled platforms, authors can now self-publish and interact directly with readers online. However, the modern marketplace is crowded. The document recommends authors create a central website or blog to house information and funnel social media engagement. It provides tips for free and paid website hosting, essential website elements, and effective yet balanced social media strategies.
WordPress for NonProfits: Top Ten Elements Every Website Should Haveguidecreative
The document discusses best practices for nonprofit websites. It recommends that nonprofit websites should resonate with audiences, have a focused homepage, clearly share the organization's mission, use compelling imagery, ensure easy navigation, include clear calls to action, showcase how donations are used, keep content fresh, engage users on social media, and provide an interactive experience through multimedia. It also provides examples of nonprofit WordPress themes that can help organizations implement these best practices.
Simon Saunders from the Institute of Fundraising gives tips on attracting and retaining website visitors. He stresses knowing your goals and audience, marketing through multiple channels, optimizing for search engines, providing engaging content, and keeping content fresh to encourage repeat visits. The key is understanding readers are impatient scanners online and providing clear, concise value at every turn to build and maintain an audience.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
The document discusses the importance of facilitated real-time discussions for communities. It recommends selecting a focused topic, building engaging conversations through open-ended questions and participation tools, and weaving the discussion outcomes back into the community. Successful facilitation engages participants, drives the content organically, and keeps the conversation productive through involvement and acknowledgement of contributions.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
This presentation covered basics of interaction design and strategy. It began with an introduction to the speaker and his clients. The presentation then reviewed key UX principles like scent of information, progressive disclosure, information clustering and hierarchy. It discussed grids, projects, user journeys, responsive design, and included exercises for teams to design a responsive homepage and mobile app. The goal was for attendees to learn UX principles, responsive design, and practice designing through team exercises.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Sarah Tharp, Director of Online Marketing at Brain Host, gave a presentation on creating and maintaining a strong online presence. She discussed search engine optimization (SEO), personal online reputation management, using WordPress, a case study of her work with American Apparel, and offered advice to students. Her presentation emphasized the importance of SEO and online reputation for both personal branding and client work.
Developing an effective website captovate 2012_hs_v8Captovate
The document provides an overview of developing an effective website. It discusses planning for success by determining if a website is needed, defining its purpose, researching target audiences, and setting goals. It also covers getting started by determining resources needed and how to work with an agency. The document outlines key elements of an effective website, including having a solid foundation through proper information architecture and usability. It emphasizes the importance of content, design, functionality, search engine optimization, and social media integration.
The document is a presentation by Sarah Tharp on creating and maintaining a strong online presence. It discusses the importance of SEO, personal online reputation, using WordPress, a case study of reputation management for American Apparel, and advice for students. The presentation provides an overview of Sarah's background, her role at Brain Host, and contact information.
Social Minutes: Customer Engagement 20 minutes/dayWendy Soucie
The document discusses how businesses can engage customers through social media using only 20 minutes per day. It recommends starting by finding customers on social networks like LinkedIn, learning about their interests from their profiles, and regularly interacting with them by addressing problems and amplifying positive conversations. With a daily investment of just 20 minutes, businesses can gain insights into customers and improve relationships.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
This document provides guidance on developing social media policies for organizations. It discusses establishing expectations for social media use, educating staff, protecting brands, and avoiding legal issues. The document recommends involving social media users in policy development, teaching the policy, allowing for personal connections, and regularly reviewing policies. Effective policies balance rules with guidelines, focus on successes rather than failures, and link social media use to organizational values.
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
The document outlines 10 best practices for school websites: 1) Resonate with target audiences, 2) Have a focused homepage, 3) Clearly share the school's mission, 4) Use compelling imagery, 5) Ensure easy navigation, 6) Include clear calls to action, 7) Showcase stewardship of donations, 8) Keep content fresh, 9) Engage users through social media, and 10) Provide an interactive experience through multimedia. The practices are designed to mobilize audiences and prioritize user needs through strategic content, design, and functionality.
Kill The Noise - Prioritizing Content for Strategic Nonprofit Websitesguidecreative
@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.
Marketing and Promoting your Writing TodayAndrew Walsh
The document discusses the importance of building an author platform to market writing. It defines a platform as an author's visibility and fanbase. While publishers once controlled platforms, authors can now self-publish and interact directly with readers online. However, the modern marketplace is crowded. The document recommends authors create a central website or blog to house information and funnel social media engagement. It provides tips for free and paid website hosting, essential website elements, and effective yet balanced social media strategies.
WordPress for NonProfits: Top Ten Elements Every Website Should Haveguidecreative
The document discusses best practices for nonprofit websites. It recommends that nonprofit websites should resonate with audiences, have a focused homepage, clearly share the organization's mission, use compelling imagery, ensure easy navigation, include clear calls to action, showcase how donations are used, keep content fresh, engage users on social media, and provide an interactive experience through multimedia. It also provides examples of nonprofit WordPress themes that can help organizations implement these best practices.
Simon Saunders from the Institute of Fundraising gives tips on attracting and retaining website visitors. He stresses knowing your goals and audience, marketing through multiple channels, optimizing for search engines, providing engaging content, and keeping content fresh to encourage repeat visits. The key is understanding readers are impatient scanners online and providing clear, concise value at every turn to build and maintain an audience.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
The document discusses the importance of facilitated real-time discussions for communities. It recommends selecting a focused topic, building engaging conversations through open-ended questions and participation tools, and weaving the discussion outcomes back into the community. Successful facilitation engages participants, drives the content organically, and keeps the conversation productive through involvement and acknowledgement of contributions.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
This presentation covered basics of interaction design and strategy. It began with an introduction to the speaker and his clients. The presentation then reviewed key UX principles like scent of information, progressive disclosure, information clustering and hierarchy. It discussed grids, projects, user journeys, responsive design, and included exercises for teams to design a responsive homepage and mobile app. The goal was for attendees to learn UX principles, responsive design, and practice designing through team exercises.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Sarah Tharp, Director of Online Marketing at Brain Host, gave a presentation on creating and maintaining a strong online presence. She discussed search engine optimization (SEO), personal online reputation management, using WordPress, a case study of her work with American Apparel, and offered advice to students. Her presentation emphasized the importance of SEO and online reputation for both personal branding and client work.
Developing an effective website captovate 2012_hs_v8Captovate
The document provides an overview of developing an effective website. It discusses planning for success by determining if a website is needed, defining its purpose, researching target audiences, and setting goals. It also covers getting started by determining resources needed and how to work with an agency. The document outlines key elements of an effective website, including having a solid foundation through proper information architecture and usability. It emphasizes the importance of content, design, functionality, search engine optimization, and social media integration.
The document is a presentation by Sarah Tharp on creating and maintaining a strong online presence. It discusses the importance of SEO, personal online reputation, using WordPress, a case study of reputation management for American Apparel, and advice for students. The presentation provides an overview of Sarah's background, her role at Brain Host, and contact information.
Social Minutes: Customer Engagement 20 minutes/dayWendy Soucie
The document discusses how businesses can engage customers through social media using only 20 minutes per day. It recommends starting by finding customers on social networks like LinkedIn, learning about their interests from their profiles, and regularly interacting with them by addressing problems and amplifying positive conversations. With a daily investment of just 20 minutes, businesses can gain insights into customers and improve relationships.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
This document provides guidance on developing social media policies for organizations. It discusses establishing expectations for social media use, educating staff, protecting brands, and avoiding legal issues. The document recommends involving social media users in policy development, teaching the policy, allowing for personal connections, and regularly reviewing policies. Effective policies balance rules with guidelines, focus on successes rather than failures, and link social media use to organizational values.
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
Recording: http://www.youtube.com/watch?v=0hoTy8eAruM
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
CanadaHelps is offering a FREE webinar!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
The document discusses how the fundamentals of fundraising have not changed despite technological advances, noting that successful fundraising still relies on compelling storytelling, strong marketing, consistency in messaging, and learning from mistakes. It outlines a four step process for nonprofits to follow: 1) tell a compelling story, 2) be a good fundraiser and marketer, 3) keep messaging consistent while trying new things, and 4) use data from mistakes to improve fundraising efforts.
What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas
This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.
Recording: http://www.youtube.com/watch?v=JYrT73TamGc
A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.
In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-author Beth Kanter shows how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.
What you'll learn:
- How to understand social networks through social network analysis
- How to do more with less by leveraging your network
- How to create a social culture at your nonprofit
- How and why you must value relationships as well as transaction
Increase Conversions and Rankings with User Experience (SEM Summit 2016)Mary Davies
User Experience is an increasingly important piece of your online presence. Learn about ways to increase your conversions, decrease your bounce rate and appeal to Google by improving your user experience. We will cover the “what to do’s” the “what not to do’s” and the “why’s” to help get you on your way.
Presented By: Mary Davies
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
This document discusses best practices for building effective websites. It begins by outlining the main steps in building a website: planning, design, development, testing, and deployment. It emphasizes understanding why the site is being built and who the target audience is before starting. Key aspects to focus on include usability, accessibility, and knowing competitors. The document then provides tips for arranging information intuitively through keywords, content structure, and home page design. It stresses writing content tailored to the audience that is scannable, original, consistent, and engages the reader. Finally, it lists the top ten mistakes in web design to avoid, such as non-scannable text and violating design conventions.
Website Strategy Planning for Nonprofits501 Commons
This document summarizes a presentation about website strategy planning for nonprofits. It discusses conducting stakeholder interviews and user interviews to understand user needs. It also covers creating personas to represent different user types and performing heuristic evaluations to identify usability issues. The presentation provides examples and recommendations for developing an effective information architecture and digital strategy through user research and design techniques. It concludes with reminding attendees that 501 Commons offers additional workshops and free tech assessments for nonprofits.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
The document provides an overview of the advantages of having a website and strategies for online marketing. It discusses determining goals and target customers, designing the website around customer needs, and promoting the site through search engine optimization, social media, advertising, and link building. Ongoing improvement is emphasized through analytics, testing, and adapting strategies. Tools are recommended for tasks like keyword research, link building, and monitoring progress.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
This document discusses strategies for marketing a practice using online tools. It emphasizes that websites are the most important marketing tool and outlines ways to attract visitors, retain them on the site, and convert them into customers. These include search engine optimization (SEO) to attract organic traffic, as well as paid search ads, social media marketing, and content marketing. It also discusses the importance of measuring results and optimizing websites and content to improve conversions.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
This document provides an overview of inbound marketing strategies for schools. It discusses how outbound marketing is broken and how inbound marketing using tools like content marketing, SEO, social media, and analytics can help schools attract students. Specific tactics covered include optimizing landing pages, creating educational blog content, building backlinks, using social media to build relationships, and focusing analytics on key metrics like traffic and inquiries. The presenter offers to provide resources on using their marketing platform to make inbound marketing easier for schools.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
In the legal profession, online marketing is critical to the success of your firm. An important aspect of this is SEO, or search engine optimization. SEO is constantly evolving and it is imperative to keep up with the changes to maintain a strong online presence. Jennifer Ellis, attorney, educator, and online marketing consultant is teaming up with MyCase to present the basics of SEO and give you the tools you need to start driving traffic to your website.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
This document summarizes an online marketing workshop presented by Sam Shetty in August 2012. The workshop covered various online marketing topics including the digital landscape, search engine optimization, pay-per-click advertising, social media, and conversion rate optimization. It provided an overview of each topic and key considerations and best practices related to implementation. The document also included various statistics, diagrams, and tips to help attendees understand online marketing strategies and how to improve results.
- The document provides an overview of designing a business website using WordPress, covering topics like understanding your brand, the design process, and digitally marketing your site.
- It introduces WordPress and discusses themes, plugins, and basic functionality. Tips are provided for defining your brand, audience, and goals for the site.
- The design process section covers picking a theme template and provides examples for non-profits and e-commerce sites. Methods for digital marketing like email, social media, and search engine optimization are also outlined.
Similar to Directions - Council for Vocational Services Society - Halifax [2010-10-07] (20)
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Sue Egles provides an overview of the key steps for building a major gifts program, including defining major gifts, developing a case for support, identifying leadership and prospects, cultivating donors through relationship building, and soliciting major gifts. The presentation outlines fundamentals such as establishing fundraising infrastructure and treating each prospect as a mini-campaign. Success is defined as taking time to build relationships, having a strong reputation, doing research on prospects, involving the right people, and creating commitment through follow up.
This document provides an overview and training on CanadaHelps, a service that allows charities to accept donations online. It discusses CanadaHelps' mission to promote charitable giving through accessible technology. Key features covered include customizable donation pages, mobile fundraising, and data reporting. Tips are provided on using donation buttons, recognizing donors, and tax receipting. Upcoming products like event ticketing are also mentioned. The webinar aims to help charities utilize CanadaHelps' services to engage donors and process donations online.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
Lyne Girizina-Kabwa from CanadaHelps presented an overview of CanadaHelps and its fundraising tools. CanadaHelps provides charities with affordable online fundraising solutions and processes over $345 million in donations annually. It offers customizable donation pages, monthly giving, peer-to-peer fundraising, and multiple payment options to help charities raise funds. Charities receive weekly electronic fund transfers of donations and access to donation reports and data downloads.
This document provides an overview of how to build a successful online campaign for #GivingTuesday. It discusses what #GivingTuesday is, strategies for campaign design such as brainstorming, developing a strategy with objectives and target audiences, selecting optimal channels, creating relevant creative content, making an ask, and tracking results. Social media is an important channel that allows for timely, shareable content. Examples of past #GivingTuesday campaigns are also provided. The document emphasizes putting strategy first and developing a communications plan to make the most of #GivingTuesday.
4. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
12. What makes a great website is focus and
clarity of purpose.
A great website is unpretentious. It doesn’t
pretend to be what it is not.
It never wastes your time because it always gets
to the point.
A great website helps you to act.
~Gerry McGovern
13. What We’ll Cover
• What is Web Usability and Why is it Important?
• 3 Basic Principles of Web Usability
• Cheap and Easy Usability Testing
• The Value of Web Stats
• A Few Extra Notes
• Resources
14. What is Web Usability and
Why is it Important?
16. A visitor who is satisfied
with their experience
with a nonprofit
website is
49%
more likely to give than
one who was
dissatisfied with the
overall experience
18. Why is it Important?
• Good websites…
• Are inviting
• Are easy to navigate
• Offer valuable information
• Are not distracting or confusing
• Don’t drive people away
• Are compelling
• Make giving easy
• Will be visited again
• Are liked
19. The Return on Investment
• More engagement from users
• Increase credibility
• Get better media coverage
• Gain more support for your cause
• Increase donations
23. Make Text Easy to Read
• Use a standard font and proper size
• Use proper contrast
• Use proper caps
• Best readability is dark on light (like black on white)
30. Avoid Too Much Scrolling
• Keep it narrow
• Sideways scrolling is uncommon
… and annoying!
31. Self-Explanatory Choices
Culinary Delights Cuisine Options Food Menu Menu
Career Services Employment Opportunities Job Openings Jobs
Organization Information More Information About Us About Us
Give Us Your Time Volunteer Opportunities Volunteer
32. Breadcrumb Navigation
User knows:
• Where they came from
• Where they are
• Where they can go
Home is only one click away.
33. Links
Check for:
• Dead links
• Misguided links
• Imposter links
• Hidden links
• Logo links
37. Writing for the Web
• Web writing is concise
• Keep paragraphs short and use bullet points
• Bold important points, but sparingly
38.
39. • Homepage should show your
most important parts
• What goes “above the fold”?
• Are you making it easy for
supporters to give?
40. Page Organization
Heading
Picture
Content. More Content.
Some more content. A little
more content. And that’s
about it.
• A separate page for each section
• Headlines are key
• Pictures to compliment topic
41. Show What You Do Clearly
• Easy to see and
understand
• Make it easy to
remember!
43. 1 in 5
visitors to a nonprofit
website go specifically
to make a donation
44. • Put your Donate
Now button on
every page.
• Encourage monthly
giving.
45. Show How People Can Get Involved
• Donate to your cause
• Volunteer their time or skills
• Share your story with their network
• Make your calls to action very prominent
50. Testing Questions
1. Is it obvious what this site is about?
2. Is it easy to find what I need?
3. Are the most important things visible when I arrive?
51. DIY Usability Testing
Step 1: Find Testers
• Find 3-5 people who have some time (~30 minutes) to have a
look at your website
• Testers should not already be familiar with your site (no staff,
Board or regular volunteers)
• Testers should be representative of your usual website users
52. DIY Usability Testing
Step 2: Using your site
• Ask testers to comment as they navigate your site (to
give you insight about their choices)
• Ask testers to accomplish your main calls of action
Sign up for your newsletter
Click your Donate Now! Button
Find and apply for volunteer opportunities
Other ways they can get involved (buy tickets,
buy products, join a group etc…)
Find general information about your
organization’s mission and mandate
Contact your organization
53. DIY Usability Testing
Step 3: Observe
• Take note of:
• How long each step takes to complete
• Tester confusion at any point
• Frustration
• Ease of use
• Work with your web team to have the main
issues and frustrations address
• Repeat your usability testing whenever you
make major changes to your site
54. Survey Your Users
• Make a checklist that rates your website
• Free online surveys (www.surveymonkey.com)
• Put a link on your site
• Put it in your newsletter
• Try to get everyone to do it, even those who know you well
57. Why Are Web Stats Important?
• Understand your users
• Know what people do on your site
• Provides tangible feedback about your site
• Leaves the guessing out of what works
58. Visitors
Gain insights about the visitors of your website
• Unique visitors
• First time vs. repeat visitors
• Visitor loyalty
• Length of visit
• Browsers
• Geographic profile & language
59. Content
• Top content
• Top landing pages
• Top exit pages
60. Traffic Sources
• Direct traffic: typed your address in a browser
• Referring sites:
• Know your top referring sites
• Are your ads working?
• Search Engines
• Keywords
61. Google Analytics
• Free service
• Comprehensive feature set
• Go to http://www.google.com/analytics/
62. Don’t Make Me Think by Steve Krug
• Best seller
• Easy to read
• Great content
• Lots of examples
• Great section on Do-It-
Yourself Usability Testing and
Resources
64. Content Management System
• Easier to create, edit and publish content
• Reduction of costs and calls to the IT department or company
• Fresher content
• Share the workload
• Easy to use; no need to learn code
• Consistency of design preserved
• Navigation automatically adjusted
• Access from anywhere
65. Search Engine Optimization
Sear Engine Marketing
Search engine optimization (SEO) is the process
of improving the visibility of a website or a web
page in search engines via the "natural" or un-
paid ("organic" or "algorithmic") search results.
Other forms of search engine marketing (SEM)
target paid listings. In general, the earlier (or
higher on the page), and more frequently a site
appears in the search results list, the more
visitors it will receive from the search engine.
Stolen from Wikipedia
66. Secure Online Donations
What are you doing to keep donor information safe?
If you are collecting credit card information on your website, it’s
important to know about PCI DSS – Payment Card Industry Data
Security Standards - a set of comprehensive requirements for
enhancing payment account data security on a global basis.
The PCI DSS is a multifaceted security standard that includes
requirements for security management, policies, procedures,
network architecture, software design and other critical
protective measures. This comprehensive standard is intended to
help organizations proactively protect customer account data.
70. What We’ll Cover
• Web 1.0 & Web 2.0
• Some Web 2.0 Tools
• YouTube
• Flickr
• Blogs
• Twitter
• Social Networking
• Giving Pages
• Case Study: Apathy is Boring
• Principles of Social Media
• Debunking Web 2.0 Myths
72. Web 1.0
• The ability to disseminate information
electronically: to display and promote an
organization, person, or idea on the internet
• Web 1.0 facilitates one-way transactions
• Fundamentally important for every website
73.
74.
75. Web 1.0 Fundamentals
• Solid and intuitive website design
• Website usability
• Short and simple messaging
• Compelling stories and e-newsletters
• Fresh and up-to-date information
76. Web 2.0
• Richer user experience
• interaction, engagement,
conversation, collaboration,
connections
• Encourages & allows for two-way
communication
• users now being talked WITH
instead of AT
• User-generated content
77.
78.
79. The Difference Between Web 1.0 & Web 2.0
Few Many
Many Many
Web 1.0 was about publishing and transactions.
Web 2.0 is about networks and community.
83. YouTube
• Provides a platform for video content
• Media outlet + social networking site
• Nonprofit program now available in Canada
• Interesting YouTube Stats:
• Exceeds 2 billion views a day worldwide
• 24 hours of video uploaded every minute
• 51% of users visit weekly
84.
85.
86. YouTube Tips
• You don’t have to be Martin Scorsese
• Check out www.animoto.com to create
compelling video quickly and easily!
• Keep it short and sweet
• Share your video: embed into your
website/blog, email the unique URL to
supporters and friends
• Connect with your viewers. Ask for
feedback!
87. Flickr
• Photo sharing website
• Online community platform
• Photo repository
• Photo search engine
• Includes various photo
related tools
• Over 4 billion images as of
October 2009
88.
89. Flickr Tips
• Encourage people to take photos
• Tag and title strategically
• Interact with users
• Make use of the tools on Flickr
• Create a group for your specific event
or contest
90. Blogs
• Blend of “web log”
• Online journals
• Focus on a particular
subject, organization
• Interactive; allow for
comments to be made
• An alternative
newsletter
91.
92. Blogging Tips
• The best blogs create a sense of community
and commitment to a cause
• Use your blog to tell your charity’s story
• Make it personal
• Reply to comments you receive – listen and
learn!
• Offer an RSS feed
93. Twitter
• Free micro-blogging tool that lets you share short (up to 140
characters) updates with people
• Similar to instant messaging, but opens up conversations to
a wider audience
Twitter = Instant Messaging + Blogging
Source: www.johnhaydon.com
94. Use Twitter To…
• Make connections
• Gather support
• Educate followers
• Add personality to your organization
• Ask/answer questions
• Communicate quickly
• Show appreciation
95.
96. Twitter Tips
• Balance promotion & conversation
• Follow people
• Be real
• Use Twitter to monitor conversations
• Be generous: reply & re-tweet
• Use a Twitter tool like HootSuite to
manage tweets
97. Social Networking
• The practice of
expanding one’s network
by making connections
through individuals.
• Allows members to
interact, discuss, share
quickly & easily
98. The Connections & Impact
Communicates in
multiple ways
CHARITY
DONOR
NETWORK
DONOR
More donors align to cause; Initiates a campaign
more funds raised
99. 34%
Percentage of offline donors
who would urge others to
support the same cause:
Percentage of online donors
who would urge others to
support the same cause: 59%
100.
101. Social Networking Tips
• Start with one tool at a time
• Keep your information up-to-date
• Share your stories
• Build your brand
• Engage, encourage, empower
• Remember it’s a conversation –
listening is just as important as
talking
• Promote the page
102. CanadaHelps GivingPages
• Micro-giving sites
• Allows individuals to raise funds
for their charity or charities of
choice
• Allows charities to create a
unique space to highlight specific
fundraising campaigns (i.e.
pledge events)
• Anyone can create and manage
one
103.
104.
105. GivingPages Tips
• Give your donors specific ideas, i.e.
wedding registry, birthdays,
host/hostess gifts, in memoriam
• Highlight a specific project or campaign
your charity is running; and talk about
IMPACT
• Run a fundraising contest through
GivingPages
• Share the unique URL with your
network of supporters in all your
communications, e.g., email signature
• Ask local businesses to start up a
fundraising campaign for you
114. Be Real
• Leave room for personality
• Most online communities expect a less formal
tone
115. It’s a Conversation
• Balance self-promotion with listening
• Social media is about personal connections
• Engage with your fans, followers and supporters
116. Timeliness is Key
• Communications must be timely
• Quick responses are indications of an active
organization and a responsible one
118. Measure Results
• Track the effectiveness of your social media presence
• Followers
• Conversations
• Conversions (volunteers, donations, support)
• Remember it’s not all about the numbers – focus on quality vs.
quantity
119. Tell Stories
• Personal stories make good content and build
personal connections
• Thought-provoking content will get shared more
often
120. Let Go!
• You can’t control the message on social media tools
• Provide good/clear messaging, interesting stories and
engage with supporters
• Join the conversation
121. Set Some Boundaries
• Develop a set of social media policies for your
organization
• Focus on effective use of the tools, not controlling
online activities
• Set clear expectations of employees and volunteers
122. Integrate
• Include social media into your existing fundraising and
marketing plans
• Consider your online presence (website + social media)
as a communications channel
124. “It’s expensive.”
• Basic accounts are free and really all you
need!
• Free blog tools:
www.blogger.com www.wordpress.com
125. “It’s only for young people.”
• “Young” is a relative term
• Almost everyone can get online!
126. Of all giving online:
15% From the ‘Greatest Generation’
Born 1901-1945
52% From Baby Boomers
Born 1946-1962
30% From Generation X
Born 1962-1980
The most significant characteristic
associated with online giving is higher
education.
127. “It’s hard to do.”
• It’s just a matter of time and practice.
• These tools are designed to be user-friendly!
128. “It’s only a fad.”
• Some tools may be a fad, but the concept behind
Web 2.0 is not
• Social networking and engaging your donor base will
never go out of style!
129. “I need to do it because
everyone else is.”
• Focus on Web 1.0 first
• Walk before you run
130. “I will lose all control.”
• Be prepared to give up some control
• Create solid messaging and trust it!
132. MyCharityConnects.org
What is MyCharityConnects?
CanadaHelps' online resource centre for charities – a website dedicated to
connecting charities and nonprofits to the technologies they need to succeed.
What can I find on MyCharityConnects?
• Free online resources for charities
• Information about technology , Web 1.0, Web 2.0 & social media
• Video demonstrations
• Webinars (online seminars)
• 2009 Conference materials
133. UPCOMING WEBINARS
October 13 – The Networked NonProfit: Using Social Media to Accomplish More
With Less
October 27 – How Tweet It Is
November 10 – SEO, SEM and Analytics for NonProfits
November 24 – Everything Old is New Again: Getting Back to Fundraising
Fundamentals
December 8 – Technology - a Source of Frustration or Creativity for Your
Organization?
www.mycharityconnects.org
134. “A nonprofit can become a highly visible source of vision,
information, and shaping for donor generosity.
Donors are great people. But most of them are not experts in
the causes they support. They're looking to you to be expert,
to apply their generosity for maximum impact. Or even to
invent some new better way to change the world that they'd
never dreamed of.
The best nonprofits bring vision and expertise to the table,
then set donors free to help them make good things
happen.”
Donor Power Blog – September 4, 2008