The document is a presentation by Sarah Tharp on creating and maintaining a strong online presence. It discusses the importance of SEO, personal online reputation, using WordPress, a case study of reputation management for American Apparel, and advice for students. The presentation provides an overview of Sarah's background, her role at Brain Host, and contact information.
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Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
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Expand Socially presents to HRACO.
Part 1 of our 3-part series will focus on the basics:
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Training delivered for Jewish Family Service\'s SUCCESS program aimed to help people in their job search use the social media tools like LinkedIn to land their next job!
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Get 300 proven tips on how to leverage LinkedIn at http://www.philipcalvert.com/products.html
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
A presentation on Alternative Professional Development and Personal Learning Network (PLN) by @joesabado to the UCSB NASPA Undergraduate Fellows Program (NUFP) cohorts on April 6, 2012.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Utilizing Social Media to Attract Talent & Build the Right Relationships ...Holly Solomon
Expand Socially presents to HRACO.
Part 1 of our 3-part series will focus on the basics:
• What Are the Current Trends in Social Media Today?
• What is Linkedin and Why Should You Use It?
• Linkedin: Your Network
o Setting up your settings appropriately
o Knowing Your Advocates
o Be a Trusted Advisor
o Staying in Touch with your Network
o Searches: Saved and New Searches
This workshop will be offered to all active members of the Human Resources Association of Central Ohio (HRACO). This event has been approved for HRCI credit.
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http://www.facebook.com/digitalspace
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1. Creating and Maintaining a
Strong Online Presence
Presentation by:
Sarah Tharp
Director of Online Marketing, Brain Host
@stharp14
2. • SEO
•
Overview
Personal Online Reputation
• WordPress Tutorial
• Reputation Management for Clients
• Case Study
• Advice
3. • Graduated from Ohio
University in 2011 with a
Bachelor of Science in
About Me
Journalism
• Started at Brain Host 2 weeks
after graduation as a Social
Media Manager
• Currently the Director of
Online Marketing for Brain
Host
4. • Web hosting company based in Akron, OH
• Young, tech startup company
Brain Host
• 75+ employees
• Hosts over 180,000 websites
7. • Stands for Search Engine optimization
• Process of getting traffic from the “organic”
listings on search engines
SEO
• Web pages and other content such as videos or
local listings are shown and ranked based on
what the search engine considers most relevant
to users
• Importance of keywords
10. Personal Online Reputation • 59% of hiring managers are influenced by
your online reputation (The Green Internet
Group)
• 70% percent of company recruiters said
they'd rejected applicants based on
information they found online (Microsoft
Study 2010)
• Almost 9 /10 hiring professionals said a
positive online reputation could boost an
applicant's chances (Microsoft Study 2010)
11. Personal Online Reputation If I Have Social Media Profiles,
Should I Still Consider a
Website?
• Definitely.
• With our information so widely spread
across the internet, having a central hub
where recruiters, hiring managers, business
contacts, family, and friends can go to learn
about and contact you is vital.
• Websites are the new “first impression.”
12. Personal Online Reputation
Perks of a Personal Website
• Best chance of ranking first for your name
– 10 Most Expensive Domain Names
• Broaden your skill set
• Resume, writing samples and personal
information all in one place
• Say goodbye to generic email addresses
– Hello@yoursitename.com
16. • WordPress.com vs. WordPress.org
• Started as just a blogging system
• Has evolved to be used as full content
WordPress
management system
• Thousands of plugins, widgets and themes
http://www.professorcraigdavis.com/#!
19. SEO & Reputation Management
“Customers complain;
Competitors lie;
Haters hate.”
–Arienne Holland
20. SEO & Reputation Management
Knowledge of SEO is Imperative
for Every PR
Professional to Have.
• Reputation Management
• Brand Awareness
• Event Planning
• Fundraising
26. • SEO has an important role in reputation
Case Study
management, as it can push down negative
results.
27. How Scripps Prepared Me for
Life in the “Real World”
•
Advice
Writing skills
• Relevant projects
• Internships
• Bobcat “safety net”
• Work Ethic
28. • Be proactive while still in school.
• Never think that you know less or under qualified.
• Work on your personal presentation – online and
Advice
offline.
• You can’t get fired from college. Test everything here.
• Go to career fairs, networking events, parties. Be as
social as possible. You never know who you are going
to meet or when you’ll see them down the road.
• Many companies hire for personality. Don’t be afraid to
show yours.
• Eagerness to learn trumps experience for entry level
positions.