This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.

1. 30 e-Ssential e-Tips for Your Nonprofit:
e-Strategy, e-Fundraising, e-Marketing, e-
Newsletters, e-Advocacy, e-Store, e-Everything
Allan Pressel
August 14, 2012
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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3. www.mission.do
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4. Today’s Speaker
Allan Pressel
CEO/founder
PowerSite123
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. Effective Internet Strategy For Your
Organization
Nonprofit Webinars
August 14, 2012
Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Allan@PowerSite123.com

6. Inbound marketing techniques
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Pay-per-click (PPC)
4. Blogging
5. Content creation
6. E-newsletters
7. Articles
8. Social media
9. Website

7. Search Engine Optimization (part 1)
1. What are the key search engines?
2. How do they work?
• 200+ ranking factors!
3. What can you do to optimize your search engine
standings?
a. Metatags
• Description
• should be < 150 characters
• Keyword
b. Choosing and Using Keywords
• < 10 keywords per page
• Use keywords/phrases liberally in page title, headings,
body
• Use HTML tags to denote headings (e.g., H1, H2, etc.)
• Use different keywords on different pages
• Keep them updated
• You should have a keyword that is in your website
address.
• You should have a keyword that is in your page title

8. Search Engine Optimization (part 2)
c. Keyword selector tools
• http://inventory.overture.com/d/searchinventory/suggestion
• Google Zeitgeist - www.google.com/press/zeitgeist.html
• Google AdWords Keyword Tool -
https://adwords.google.com/select/KeywordToolExternal
• Google Trends - www.google.com/trends
• MSN Search Insider - www.imagine-msn.com/insider
• Yahoo Buzz Index: http://buzz.yahoo.com
d. Links
• Incoming
• To count your links in Google, type
“link:www.yournonprofit.org”
• Outgoing
• Choose relevant, reputable sites
• Twitter account
• # followers
• Tweet/retweets

9. Search Engine Optimization (part 3)
d. Use blogs
• Within your site
• Interactive
• Offer RSS feeds
• Lots of incoming links
• Submit your blog to technorati.com
• Submit your blog to bloggrader.com
e. Avoid splash pages
f. Don’t require cookies
g. Use alt text (on every image)
h. Robots.txt
i. Search engines prefer HTML
j. Search engines prefer text over graphics
k. Don’t use frames
l. Be careful with Flash and JavaScript
m. Create a site map
n. All pages should be easy to navigate to (esp. home
page)
o. Create focused pages

10. Search Engine Optimization (part 4)
q. Get listed in important directories:
• The Open Directory Project: www.dmoz.org
• Yahoo Directory: http://dir.yahoo.com
• ZoomInfo Directory: www.zoominfo.com
r. Use conversion forms
s. Page titles should be descriptive, and <70
characters
t. Purchase your domain name (URL) for as long as
possible

11. Search Engine Optimization (part 5)
u. Get your traffic rank at www.alexa.com
v. Your site should display with or without the “www”
• set up a permanent “301” redirect
w. Keep your site updated frequently
x. Videos
y. Register with search engines
SEO is based on unknown and changing
algorithms!

12. Branding

13. Cool technology
• Client/donor thank you videos
• Video spokesperson
• Text to donate (or anything!)
• QR codes

14. Private Internet Consultation
I’d like to offer each of you a free private Internet consultation
 One hour
 Consultation includes:
 PowerSite123’s assessment of your:
1. Website
2. Social media
3. SEO
4. Marketing
 Recommendations
 Building your most-needed functionality
 In person or by webinar
 Include anyone you want (e.g., CEO/ED, board
members, etc.)
 In one location or several
 We’ll contact you in shortly to schedule the
consultation

15. How would nonprofits like to use the web?
1. Raise 2. Lower costs 3. Attract in-kind
more $ donations
4. Build
9. Motivate people to capaci
support/patroniz ty
e the
organization –
immediately 5. Track user
demograp
hics
8. More event
attendees,
members,, e- 6. Recruit staff
advocacy, etc. (&
volunteers)
7. Long-term relationships
…in a way that doesn’t take time
w/ constituents and $ away from the mission

16. 7 Key Goals of an Effective Website
You should set these goals for your site:
•Findability
•Stickiness
•Loyalty
•Referability
•Maximum conversion rate
•Dynamism
•Positive ROI

17. Allan Pressel
Thanks!
allan@PowerSite123.com
www.PowerSite123.com
310-793-9707
877-456-3210
PowerSite123
641 21st St.
Hermosa Beach, CA 90254

18. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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