SlideShare a Scribd company logo
I am not an ATM machine Your charity from the donor perspective
http://www.flickr.com/photos/thepassivedad/2773118045/ Exhibit A ATM machine
http://www.flickr.com/photos/vidiot/55244769/ Exhibit B Person dressed like an ATM machine
http://www.flickr.com/photos/bass_nroll/2174234133/ Exhibit C Real people
Your people are your impact, and tech can help
Part I Donors making impact
 
 
 
 
 
 
Part II Is this your message to donors?
http://www.flickr.com/photos/anitagould/2090585096/ “ Donate to help us make a difference.”
http://www.flickr.com/photos/giantginkgo/49657434/ “ You can also help  by volunteering.”
http://www.flickr.com/photos/rbanks/17632424/ “ Help us tell the story of our work.”
http://www.flickr.com/photos/clstal/520238651/ “ Your actions also make a difference.”
If so, then you may be missing an opportunity
Part III The story of a fundraising tool
http://www.facebook.com/apps/application.php?id=2318966938
http://www.washingtonpost.com/
http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/
http://beth.typepad.com/
http://thinkingaboutmedia.com/2009/04/a-giant-brain-dump/
Conclusion If making a difference through your charity looks like this…
http://www.flickr.com/photos/hazy_jenius/2268777629/
Ask the question… How do we put people at  the center of our impact?
The End Keynote by Peter Deitz

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