Community Improvement Districts: Improving Parks and Places
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The document summarizes the work of the Atlanta Downtown Improvement District (ADID) in revitalizing and managing parks, public spaces, and infrastructure in downtown Atlanta over the past 20 years. It provides details on ADID's governance structure, funding sources, work plans, current programs around public safety, sustainability, and economic development. Specific projects discussed include improvements made to Woodruff Park like repairs, landscaping, programming, and partnerships which have contributed to private investment and revitalization of the surrounding area.
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Community Improvement Districts: Improving Parks and Places
- 2. Piedmont Park Atlanta BeltLine Turner Broadcasting Techwood Campus Atlantic Station Georgia Institute of Technology Emory University Hospital Midtown Atlanta Botanical Garden High Museum of Art Atlanta Symphony Alliance Theatre Federal Reserve Bank MARTA (public transit) Savannah College of Art and Design (SCAD) Atlanta 0 0.25 0.5 Miles Midtown Context Updated March 2014 MidtownATL.com 15 min drive by interstate 25 min MARTA ride Midtown Downtown Buckhead Airport TO AIRPORT
- 5. ORGANIZATION OVERVIEW Atlanta Downtown Improvement District Governance 9 member Board of Directors, 6 elected by Downtown commercial property owners; 2 are appointed by the Mayor and Council President; 1 is the Councilmember whose council district encompasses the largest geographical area within the district Corporate Structure 501(c)(3) Funding Tax levy annually (currently 5 mils) on commercial properties plus grants and contributions Founded By leadership of Central Atlanta Progress in1995 and reauthorized 2002 and 2008 and 2014
- 7. WORK PLAN In partnership with Central Atlanta Progress • Planning • Economic Development • Policy Advocacy • Marketing and Communications • Public Safety, Cleanliness and Hospitality • Transportation • Infrastructure • Sustainability
- 8. CURRENT ADID PROGRAMS Public Safety, Cleanliness and Hospitality Ambassador Force Clean Team Operation Shield Operation Best Foot Forward Woodruff Park Partners for Hope Capital - Infrastructure Atlanta Streetcar Traffic Signal Upgrades Parking I-75/85Connector Sidewalks GreenSource: Sustainability &Transportation Better Buildings Challenge Transportation Demand Management Waste Stream StreetsAlive Landscaping Trees Public Art Banners Street Lights Economic Development Streetcar Sites/Buildings Sweet Auburn zoning Pop-Up Retail Redevelopment catalyst Marketing Annual Meeting Restaurant Week Streetcar Communications Web Presence and Social Media Program Media Relations Community Outreach and Promotions
- 10. About 6 acres of green space in the heart of the City In early 1970s, originally known as Central City Park, created through generous donation from Robert W.Woodruff DOWNTOWN PARKS AND PUBLIC SPACES
- 11. DOWNTOWN PARKS AND PUBLIC SPACES Background ADID began revamping use and look of Woodruff Park in 2004 upon expiration of MOU between the City and GSU
- 12. DOWNTOWN PARKS AND PUBLIC SPACES Early Programming 100 Days in Woodruff Park BeachVolleyball Tournament Concerts
- 13. DOWNTOWN PARKS AND PUBLIC SPACES Inspiration In 2005 ADID hired Dan Biederman of NewYork City’s Bryant Park to develop a revitalization plan for Woodruff Park
- 14. DOWNTOWN PARKS AND PUBLIC SPACES In 2007, the City’s Department of Parks, Recreation and Cultural Affairs with ADID approved and began implementation of the current MOU and developed a MASTER PLAN
- 15. DOWNTOWN PARKS AND PUBLIC SPACES Master Plan Design & Implementation Four objectives were outlined : Promote quick and efficient rehabilitation of Park’s infrastructure Increase park users through additional program activities Create revenue-producing food service attractions Create attractive, safe and comfortable spaces
- 16. Infrastructure & Repairs Repaired broken granite pavers Replaced cracked and missing seat walls Installed anti-skating devices Before After Before After Repairs DOWNTOWN PARKS AND PUBLIC SPACES
- 17. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Fountain Repairs
- 18. DOWNTOWN PARKS AND PUBLIC SPACES Landscaping
- 19. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Planter Boxes Installed custom planter boxes along the Parks’ granite seat wall in an effort to beautify the Park and modify seating
- 20. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Reading Room
- 21. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Dedicated Staffing Resources ADID-funded Park Attendants, Downtown Ambassadors and members of the Clean Team work in Woodruff Park during operating hours from 7 a.m. to 11 p.m. each day
- 22. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Programming and Amenities ATL Playground Bike Repair Station Bocce Ball Court Chess Court Solar Powered Recycle Bin Speaker’s corner Streetcar Stop (2) Table Tennis Public Restroom
- 23. ATL Playground
- 24. Repairs DOWNTOWN PARKS AND PUBLIC SPACES Notable ParkVisitors
- 26. The success of ADID’s commitment toWoodruff Park is evident in the private investment that has been attracted to the properties adjacent to the park. In 2015 and 2016,Woodruff Park’s neighborhood will experience an influx of over $255 million in investment in the form of renovated office space, new retail establishments, the expansion of Georgia State University’s campus and a new entrepreneurial hub and tech business incubator of “next- generation” office space. www.WoodruffPark.com DOWNTOWN PARKS AND PUBLIC SPACES Results
- 28. DOWNTOWN PARKS AND PUBLIC SPACES Margaret Mitchell Square AndyYoungTribute at Walton Spring Park
- 29. PUBLIC SPACES AND DOWNTOWN PARKS Flower baskets Streetscape Improvements
- 30. ANNUAL MEETING – MARCH 31 7 AM - Registration & Breakfast 8 AM - Program GeorgiaWorld Congress Center www.AtlantaDowntown.com
- 31. SOCIAL MEDIA www.AtlantaDowntown.com/Be-Downtown.com #BeDowntown AtlantaDowntown DowntownAtlanta DowntownAtlanta
- 32. Park Pride March 23, 2015
- 41. #MidtownATL
- 42. #MidtownATL
- 45. Open Space
- 56. #MidtownATL
- 57. Midtown Station
- 58. #MidtownATL
- 59. #MidtownATL
- 60. #MidtownATL
- 61. #MidtownATL
- 63. Working Together to Build Buckhead’s Future
- 64. Buckhead Community Quick Facts: • 28 square mile area (20% of COA) • 4 miles north of CBD • 23 million sf office • 5,527 hotel rooms • 17,281 single family homes • 82,718 residents • 140,000 daytime population (19% of COA) • 3 rail stations, 10 bus routes, 2 rail lines • 8.6 million sf retail development 1500 retail outlets 33,313 parking spaces 40% purchases by visitors from 100+ miles away
- 65. Who Is Who?
- 66. Buckhead CID Quick Facts: • Inception Year - 1999 • Millage Rate - 3 mills • Annual Revenue - $4 MM • Service Area (2.5 sq miles) • Expansions • Inception to Date • $53.6 MM spent • 98.3MM Leveraged
- 67. Livable Buckhead, Inc. Mission: Livable Buckhead is a nonprofit 501(c)3 organization focused solely on positioning the Buckhead community for future investment by implementing strategies that enhance quality of life. Programmatic Overview: • Greenspace • Energy Efficiency • Commute Alternatives • Recycling •Arts and Culture • Development and Landuse
- 68. Transportation Improvements Alternative Modes Sustainability Creating Community Economic Development/Quality of Life Projects/Initiatives
- 69. Working Together Greenspace Projects Overview • Greenspace Plan Funding • PATH400 Design Funding • SPI-9 Funding • SPI-12 Funding • Charlie Loudermilk Park Development • Capping GA400 • Lenox Road Gateway • Pedestrian Connectivity • Greenspace Plan Implementation • PATH400 Design Development • SPI-9 Zoning Implementation • SPI-12 Zoning Implementation • Charlie Loudermilk Park Programming • Mountain Way Common • Park land acquisition/brokerage • Land Trust Livable BuckheadBuckhead CID
- 70. Why Parks and Greenspace? • Need • Economic Vitality • Quality of Life • Regional Connectivity • Leverage Community Assets (art and history) • Health • Education • Air Quality • Placemaking • Water Quality • Wildlife Habitat and Trees
- 71. Why Parks? Need
- 72. 16 Plazas + 0.3 Acres 2 Central Gathering Spaces + 4 .0 Acres 13 Neighborhood Parks + 19.5 Acres 3 Beltline Parks + 24.0 Acres 4 Community Park + 3.5 Acres 17 Community Greens + 17.0 Acres 15 Dog Runs + 0.3 Acres 2 Destination Dog Parks + 2.0 Acres Natural Areas +9,300 Acres Trails + Greenways + 36.0 Acres Street + Sidewalk Improvements + 20 Miles Total Vision + 106.6 Acres Why Parks? Need
- 73. Why Parks? Economic Vitality Homes adjacent to the park ( within 100 ft.) 22.3% price premium relative to homes ½ mile away Source: Miller, 2001; Farr, 2008 Homes within 300 ft. 15% price premium Homes within 600 ft. 5% price premium Insignificant after 1,300 ft.
- 74. Why Parks? Economic Vitality Commerce to Community • Commercial Properties – Tenant Recruitment – Tenant Retention – New Industries/Millenials – Land Values • Residential Properties – Property Values – Quality of Life • Atlanta and Georgia “The location and potential PATH400 brings to Buckhead was a top factor in the decision to locate Atlanta Tech Village in Buckhead. PATH400 complements the spontaneous interactions integral to the office culture and community of Atlanta Tech Village. -- David Cummings, Techpreneur and Founder of Atlanta Tech Village 100 300 600
- 75. Why Parks? Quality of Life • Social Interaction • Programming Kids Residents Employees
- 76. Why Parks? Connectivity PATH400 is more than a trail for Buckhead - it is a critical connection in the Atlanta region’s trail network.
- 77. Why Parks? Health • Obesity • 16.5% of GA kids 10-17 are obese • Causes of obesity – screen time and lack of physical activity • 1,000 of those kids are in Buckhead • Asthma • 12% of Ga kids 0-17 have asthma • Cost the nation $2 billion per year • 10 million days of school absenteeism • 1500 live in Buckhead • Alternative commute option “for the first time in history, the next generation will not live longer than their parents.” Loyola University Health System Study “Asthma is the number one reason for emergency room visits at Children’s Healthcare of Atlanta. Loyola University Health System Study
- 78. Why Parks? Education • 2 Atlanta Public Schools 1100 students within 5 minute walk • Hands on/Experiental Learning – Outdoors • History and Heritage – Lowrey Stevens Cemetery • Science/Ecology • Mountain Way Common • Blue Heron Nature Preserve • Civics • Public Private partnerships • Interaction of infrastructure with the environment • Cultural Resources • Bike/Walk to School
- 81. Mountain Way Common • GDOT Land - 8-11 acres • Bridge - Park Pride Legacy Grant • Park Pride Vision - Water Quality
- 82. MARTA Bridge/ Tower Place Park
- 85. Buckhead CID Charlie Loudermilk Park • Renovation of Existing Park • Central Gathering Space • Activate Theater • Programming • Sense of Place
- 86. Buckhead CID Capping Ga 400? Dallas did it, why can’t we???
- 87. Rezoning SPI-9 • Mixed use • Cultural facilities • Public art • Open space • LEED certification • Child care • Workforce housing • Outdoor dining • Area-wide stormwater management
- 88. SPI-9: Streetscape Standards Type 1 Street Type 2 Street Type 3 Street
- 89. Buckhead Core Rezoning (SPI-12) • Changed from density to height maximums • Introduced new “block” concept • Combined multiple layers of zoning • Eliminated existing conditions • Sign Ordinance Changes • Strengthened Open Space Requirements + Incentives • Transit Oriented • Established DRC
- 90. Success Stories: PATH400 • 5.2 Miles • Multiple Experiences • Spine of Greenspace System • Regional Connections • $30 Million • 47% Funding in Place • 18+ Partners
- 91. • Agency Partners: • Land Ownership • Encroachment Permit • Design Review • Funding PATH400 Leadership • Lead Partners: • Design/Public Engagement • Construction Expertise/Funding • Local Funding • Consultant Partners:
- 92. PATH400
- 93. Progress to Date • Concept to construction in 3 years • Design Complete • Agency Agreements In place • Phase I Complete • Phase II Underway • Phase III Mobilizing • 4 Easements Secured • 47% of Funding Raised • Awards Earned • People Using It
- 94. Still to Come Tower Place Sidney Marcus Miami Circle
- 95. Buckhead Collection Vision Park Land Acquired/Added By Livable Buckhead and COA • 13 acres PATH400 • 8 acres Mountain Way Common • 1 acre Benning Property • 1 acre 519 Old Ivy • ~1 acre Tower Place Conservation Easement • ~2 acres - City Place Development By Others in District 7 • ~5 acres - Land o Lakes – Blue Heron • ~ 3 acres Lenox Road – COA Total 34 acres (32% of goal)
- 96. Working Together to Build Buckhead’s Future