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2011 ULI FALL MEETING
and
URBAN LAND EXPO

Jason Hellendrung
Principal, Sasaki Associates

Intro: Euclid Avenue, Cleveland
The Euclid HealthLine BRT Project
Partnerships for Realization
Euclid Avenue
1850 – 1910
The second most beautiful
street in America next to Fifth
Avenue in NY
Millionaire's Row or
Prosperity Street
260 grand residences lined
the street, including homes
for Jeptha Wade (Union
Telegraph), John Rockefeller
(Standard Oil), and Andrew
Brush (General Electric)
Euclid Avenue
Downtown




                2002
Euclid Avenue
Midtown




                2002
Euclid Avenue
Fairfax/Cleveland Clinic




                           2002
Why Euclid Ave?
 The Euclid Corridor Transportation Project
 Dual-hub concept dating to the 50's
    50's - 80's: Subway
    90's: LRT
    2000: BRT
 1.Improve Service to the RTA customers by
   increasing transit system efficiency.
 2.Promote Long-term Economic and Community
   Development in and adjacent to the Corridor.
 3.Improve the Quality of Life for those Visiting,
   Working, or Living in the Corridor
Why Euclid?
 Dual-hub concept of
 connecting Cleveland's 2
 commercial centers:
 Downtown and
 University Circle
The Euclid HealthLine Bus Rapid Transit Project
Bus Rapid Transit - "Think Rail" while "Using Bus" to offer transit improvements
 • Designated, Exclusive Bus Lanes
 • Signal Prioritization
 • Precision Docking + Guidance Systems
 • Custom Low-Floor Vehicles/Near Level Boarding
 • Off-Vehicle Fare Collection
 • Enhanced Service Frequency/Fewer, Consolidated
   Stops
 • Passenger Friendly Waiting Environment
 • Real-time Passenger Information
Urban Core Reinvestment
Building Face to Building Face
Reconstruction
•Utility Replacements and Betterments   •4.5 Miles of Dedicated BRT Lanes in
                                        Median
•New Roadway, Curbs, & Sidewalks
                                        •2.6 Miles of Mixed-Use BRT Lanes in
•New Traffic Signal, Lighting, &
                                        Curb Lanes
Communication Systems
                                        •36 Stations and Platforms
•Landscaping & Irrigation System
                                        •Passenger Amenities
                                        •4 Miles of Bike Lanes
                                        •Public Art
Typical Section
Downtown/Lower
Euclid
•Median Station/Left
Side Boarding
Typical Section
CSU/Midtown/Clinic
•Median Station/Right Side
Boarding
Typical Section
University Circle/East
Cleveland
•Curb-side Station/Right
Side Boarding
The Euclid Vehicle
• 21 - 64 ft articulated vehicles
• Stylized exterior design
• 3 doors right side & 2 door left
  side
• Docking arms
• Hybrid diesel – electric power train
• 100 kW motors & 600V battery
  packs
• 25% fuel savings
• Reduced emissions
Placemaking:
Downtown/Lower Euclid
Paving
Lighting
Landscape
Public Art
Placemaking:
CSU, Midtown,
Clinic
Bike Lanes
Paving
Lighting
Landscape
Planted Median
Public Art
Placemaking:
University Circle
Paving
Lighting
Landscape
Public Art
Placemaking:                5 Artists Selected to Work with Design Team to
                            Develop Integrated Art Installations
Integration of Public Art
                                Cliff Garten - Paving
Public Art Master Plan          Mark Howard – Litter Receptacles, Tree
                                Grates, Removable Curbs
Cleveland Public Art
                                Nancy Dwyer – Seat Benches
                                Arlene Watson – District Markers + Wayfinding
                                Joan Brigham – Community Oral History Project
                            3 Artists Selected to Develop Stand-Alone Art
                            Installations
                                Scott Murase – University Circle
                                Steve Manka – Playhouse Square
                                Nina Yankowitz – E. Cleveland Public Library
                                (audio granite spheres + benches)
Integration of
Public Art
Integration of
Public Art
Partnerships for Realization
Public – Public Partnerships
Public – Neighborhood Partnerships
Public – Private Partnerships
Public – Non-profit Partnerships
Partnerships for Realization
Cleveland Regional Transit Authority      Project Budget: $200.0 million total
                                          Project Budget: $168.4 million (FFGA)
Federal Transit Administration
                                            FTA New Starts:           $82.20 m
Ohio Department of Transportation           FTA Rail Mod:             $ 0.60 m
City of Cleveland                           ODOT:                     $50.00 m
                                            RTA:                      $17.60 m
NOACA
                                            NOACA:                    $10.00 m
Downtown Cleveland Alliance,                City of Cleveland:        $ 8.00 m
PlayhouseSquare, Midtown, University
Circle                                      $31.6 million Non-FFGA
Cleveland State, Cleveland Clinic, Case
Western Reserve, University Hospital
Numerous individual Property Owners
Funding Partnerships
Naming Rights purchased in
a partnership between the
Cleveland Clinic and
University Hospitals for over
$6 million
Land Assembly/Land Banking Initiatives
Partnerships for Realization
                                   City of Cleveland, Port Authority
Economic Development
                               Streetscape Improvements
Transit Oriented Development   GCRTA’s Art in Transit Program (1%)

Financial Incentives           Tax-Increment Financing (TIFs)
                               Tax Abatement
                               Federal Empowerment Zone & City Loans/Grants
                               Brownfield Incentives
                                   City of Cleveland, Cuyahoga County, & State of OH
                               Ohio Job Creation Tax Credit
                               Historic Preservation Tax Credit
                               Cleveland-Cuyahoga County Port Authority Financing
                               City officials established the “First Five” program
                               “Circle Living” housing assistance program
Partnerships for
Realization
Downtown +
Playhouse Square
Partnerships for
Realization
Cleveland State
University
Partnerships for
Realization
Cleveland Clinic
Partnerships for
Realization
University Circle
Goals for Euclid Ave
Improve Service to the
RTA customers by
increasing transit system
efficiency.
Promote Long-term
Economic and Community
Development in and
adjacent to the Corridor.
Improve the Quality of
Life for those Visiting,
Working, or Living in the
Corridor
Goals for Euclid Ave
Improve Service to the RTA
customers by increasing
transit system efficiency.
Promote Long-term Economic
and Community Development
in and adjacent to the
Corridor.
Improve the Quality of Life for
those Visiting, Working, or
Living in the Corridor
Goals for Euclid Ave
Improve Service to the RTA
customers by increasing
transit system efficiency.
Promote Long-term Economic
and Community Development
in and adjacent to the
Corridor.
Improve the Quality of Life for
those Visiting, Working, or
Living in the Corridor
Outcomes
Euclid has proven that Bus Rapid
Transit can work in the United States
– a model for other communities
Euclid has delivered improved transit
at a fraction of the cost of rail –
providing a much more affordable
options for medium sized cities
Euclid has generated the economic
spin-off that experts thought could
only be achieved by rail –
demonstrating the power of creative
partnerships to help drive economic
development and revitalization in
neighborhoods.
Thank you!                     2011 Urban Land Institute
                                    Award of Excellence

Jason Hellendrung
Principal, Sasaki Associates
jhellendrung@sasaki.com
617.923.5321
64 Pleasant Street
Watertown, MA 02472

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Bus Rapid Transit: The Next Opportunity for TO D (Jason Hellendrung) - ULI fall meeting - 102811

  • 1. 2011 ULI FALL MEETING and URBAN LAND EXPO Jason Hellendrung Principal, Sasaki Associates Intro: Euclid Avenue, Cleveland The Euclid HealthLine BRT Project Partnerships for Realization
  • 2. Euclid Avenue 1850 – 1910 The second most beautiful street in America next to Fifth Avenue in NY Millionaire's Row or Prosperity Street 260 grand residences lined the street, including homes for Jeptha Wade (Union Telegraph), John Rockefeller (Standard Oil), and Andrew Brush (General Electric)
  • 6. Why Euclid Ave? The Euclid Corridor Transportation Project Dual-hub concept dating to the 50's 50's - 80's: Subway 90's: LRT 2000: BRT 1.Improve Service to the RTA customers by increasing transit system efficiency. 2.Promote Long-term Economic and Community Development in and adjacent to the Corridor. 3.Improve the Quality of Life for those Visiting, Working, or Living in the Corridor
  • 7. Why Euclid? Dual-hub concept of connecting Cleveland's 2 commercial centers: Downtown and University Circle
  • 8. The Euclid HealthLine Bus Rapid Transit Project Bus Rapid Transit - "Think Rail" while "Using Bus" to offer transit improvements • Designated, Exclusive Bus Lanes • Signal Prioritization • Precision Docking + Guidance Systems • Custom Low-Floor Vehicles/Near Level Boarding • Off-Vehicle Fare Collection • Enhanced Service Frequency/Fewer, Consolidated Stops • Passenger Friendly Waiting Environment • Real-time Passenger Information
  • 9. Urban Core Reinvestment Building Face to Building Face Reconstruction •Utility Replacements and Betterments •4.5 Miles of Dedicated BRT Lanes in Median •New Roadway, Curbs, & Sidewalks •2.6 Miles of Mixed-Use BRT Lanes in •New Traffic Signal, Lighting, & Curb Lanes Communication Systems •36 Stations and Platforms •Landscaping & Irrigation System •Passenger Amenities •4 Miles of Bike Lanes •Public Art
  • 13. The Euclid Vehicle • 21 - 64 ft articulated vehicles • Stylized exterior design • 3 doors right side & 2 door left side • Docking arms • Hybrid diesel – electric power train • 100 kW motors & 600V battery packs • 25% fuel savings • Reduced emissions
  • 17. Placemaking: 5 Artists Selected to Work with Design Team to Develop Integrated Art Installations Integration of Public Art Cliff Garten - Paving Public Art Master Plan Mark Howard – Litter Receptacles, Tree Grates, Removable Curbs Cleveland Public Art Nancy Dwyer – Seat Benches Arlene Watson – District Markers + Wayfinding Joan Brigham – Community Oral History Project 3 Artists Selected to Develop Stand-Alone Art Installations Scott Murase – University Circle Steve Manka – Playhouse Square Nina Yankowitz – E. Cleveland Public Library (audio granite spheres + benches)
  • 20. Partnerships for Realization Public – Public Partnerships Public – Neighborhood Partnerships Public – Private Partnerships Public – Non-profit Partnerships
  • 21. Partnerships for Realization Cleveland Regional Transit Authority Project Budget: $200.0 million total Project Budget: $168.4 million (FFGA) Federal Transit Administration FTA New Starts: $82.20 m Ohio Department of Transportation FTA Rail Mod: $ 0.60 m City of Cleveland ODOT: $50.00 m RTA: $17.60 m NOACA NOACA: $10.00 m Downtown Cleveland Alliance, City of Cleveland: $ 8.00 m PlayhouseSquare, Midtown, University Circle $31.6 million Non-FFGA Cleveland State, Cleveland Clinic, Case Western Reserve, University Hospital Numerous individual Property Owners
  • 22. Funding Partnerships Naming Rights purchased in a partnership between the Cleveland Clinic and University Hospitals for over $6 million
  • 23. Land Assembly/Land Banking Initiatives Partnerships for Realization City of Cleveland, Port Authority Economic Development Streetscape Improvements Transit Oriented Development GCRTA’s Art in Transit Program (1%) Financial Incentives Tax-Increment Financing (TIFs) Tax Abatement Federal Empowerment Zone & City Loans/Grants Brownfield Incentives City of Cleveland, Cuyahoga County, & State of OH Ohio Job Creation Tax Credit Historic Preservation Tax Credit Cleveland-Cuyahoga County Port Authority Financing City officials established the “First Five” program “Circle Living” housing assistance program
  • 26.
  • 27.
  • 30. Goals for Euclid Ave Improve Service to the RTA customers by increasing transit system efficiency. Promote Long-term Economic and Community Development in and adjacent to the Corridor. Improve the Quality of Life for those Visiting, Working, or Living in the Corridor
  • 31. Goals for Euclid Ave Improve Service to the RTA customers by increasing transit system efficiency. Promote Long-term Economic and Community Development in and adjacent to the Corridor. Improve the Quality of Life for those Visiting, Working, or Living in the Corridor
  • 32. Goals for Euclid Ave Improve Service to the RTA customers by increasing transit system efficiency. Promote Long-term Economic and Community Development in and adjacent to the Corridor. Improve the Quality of Life for those Visiting, Working, or Living in the Corridor
  • 33. Outcomes Euclid has proven that Bus Rapid Transit can work in the United States – a model for other communities Euclid has delivered improved transit at a fraction of the cost of rail – providing a much more affordable options for medium sized cities Euclid has generated the economic spin-off that experts thought could only be achieved by rail – demonstrating the power of creative partnerships to help drive economic development and revitalization in neighborhoods.
  • 34. Thank you! 2011 Urban Land Institute Award of Excellence Jason Hellendrung Principal, Sasaki Associates jhellendrung@sasaki.com 617.923.5321 64 Pleasant Street Watertown, MA 02472