Jennifer	
  Geske
                           Chair,	
  Land	
  Use	
  &	
  Transporta7on	
  Commi9ee



September	
  16,	
  2009
Portland	
  Downtown	
  Neighborhood	
  Associa5on
                              •   Boundary
                                   – Parts	
  of	
  South	
  Park	
  Blocks,
                                     Downtown	
  Waterfront,	
  River
                                     District	
  and	
  North	
  Macadam
                                     Urban	
  Renewal	
  Areas

                              •   Membership
                                   – Anyone	
  who	
  lives,	
  works,	
  or
                                     goes	
  to	
  school	
  downtown

                              •   Diverse	
  community	
  with
                                  different	
  perspec7ves
                              •   Thriving	
  in	
  the	
  face	
  of
                                  constant	
  changes




 September	
  16,	
  2009
Community	
  History	
  &
                           Percep7on	
  with	
  Urban	
  Renewal
 • Urban	
  renewal	
  built	
  many	
  ameni7es	
  that	
  a9ract	
  PDNA
   members	
  to	
  downtown
 • Community	
  aRtude	
  towards	
  urban	
  renewal:
          – Suppor7ve
          – Tool	
  to	
  shape	
  downtown’s	
  future
 • Ameni7es	
  in	
  the	
  neighborhood	
  versus	
  neighborhood
   ameni7es	
  –	
  PDNA	
  as	
  stakeholder




September	
  16,	
  2009
PDNA	
  Downtown	
  Vision
• Vision	
  -­‐	
  regional	
  center	
  showcasing
  leadership	
  in	
  sustainable	
  economic
  development	
  and	
  livability	
  while	
  also
  being	
  a	
  diverse	
  community	
  providing
  accessible	
  housing,	
  transporta6on,
  public	
  spaces,	
  cultural	
  ameni6es	
  and
  business	
  opportuni6es	
  to	
  all
• Characteris7cs
      – Diversity
      – Balance
      – Accessibility
      – Community
 September	
  16,	
  2009
Key	
  Issues/Barriers
• Affordability	
  –	
  middle	
  class,
  families,	
  small	
  business	
  owners
• Community	
  building
      – Integra7on	
  of	
  day	
  users	
  (students,
        business	
  community)

      – Free/available/centrally	
  located
        community	
  gathering	
  space

• Connec7vity	
  barriers	
  –	
  I-­‐405,
  Naito	
  Parkway,	
  Burnside
• Livability	
  –	
  reality	
  &	
  percep7on

  September	
  16,	
  2009
Blight
                           • Dividing	
  corridors	
  –	
  spur
                             development	
  along	
  the	
  corridors
                           • Rehabilita7on	
  of	
  exis7ng
                             buildings
                           • Underu7lized	
  sites	
  –	
  surface
                             parking	
  lots,	
  single-­‐story
                             buildings,	
  day-­‐use	
  only	
  on	
  ground
                             floor.




September	
  16,	
  2009
Cri5cal	
  Needs
• Mixed-­‐income,	
  mixed-­‐use	
  development
• Affordable	
  housing	
  for	
  low-­‐/middle-­‐income
  families,	
  workforce	
  and	
  seniors
• Public	
  open	
  spaces
      – Implement	
  Park	
  Avenue	
  Vision
      – Public	
  open	
  spaces	
  west	
  of	
  10th
        with	
  recrea7onal	
  facili7es

• Dividing	
  corridors
• Community	
  building
• Will	
  not	
  happen	
  without	
  TIF
  or	
  other	
  subsidies
  September	
  16,	
  2009
Opportuni5es

• Opportuni7es
        – Urban	
  center	
  as	
  a	
  logical	
  place	
  to
          pilot	
  design	
  incen7ves	
  and
          sustainability	
  technologies
        – Downtown	
  use	
  pa9ern	
  supports
          mixed-­‐use/mixed-­‐income
          development




September	
  16,	
  2009
Job	
  Crea5on
• Implement	
  exis7ng	
  economic	
  development	
  ini7a7ves:
        – City’s	
  Economic	
  Development	
  Strategy
        – Downtown	
  Retail	
  Strategy
• Create/retain	
  highly	
  trained	
  residen7al	
  workforce
        – Live/Work	
  downtown	
  in	
  jobs	
  matching	
  training
        – A9ract	
  poten7al	
  employers	
  with	
  diverse	
  talent	
  pool




September	
  16,	
  2009
Job	
  Crea5on
• Business	
  support	
  program	
  –	
  coordinate	
  between
  PBA,	
  SBA,	
  educa7onal	
  ins7tu7ons
• A9ract	
  more	
  residents	
  to	
  support	
  retail




September	
  16,	
  2009
Housing
 Full-­‐spectrum	
  of	
  housing	
  ranges
      Preserva7on	
  of	
  sec7on	
  8	
  housing
      Crea7on	
  of	
  affordable	
  family,	
  workforce,	
  senior
       housing
 Manage	
  transi7on	
  from	
  affordable	
  to
  market	
  rate	
  housing
      Mixed-­‐income	
  development
 Balance	
  housing	
  types	
  in	
  each	
  area
      Avoid	
  concentra7on

 Private/public	
  open	
  spaces
      Integrated	
  with	
  development	
  projects

   September	
  16,	
  2009
Improved	
  Livability
• Quality	
  Places
      – South	
  Park	
  Blocks
               • Green	
  streets/fes7val	
  streets	
  –	
  Park	
  Avenue	
  Vision
               • Remove	
  Parking	
  –	
  improve	
  pedestrian/family
                 friendliness
               • Make	
  Park/9th	
  bike	
  boulevards
               • Integrate	
  cultural	
  ameni7es	
  and	
  make	
  cultural
                 events	
  accessible	
  to	
  all	
  demographics	
  -­‐	
  TKTS	
  booth
                 for	
  same-­‐day	
  discount	
  7ckets	
  to	
  cultural	
  events

      – Along	
  I-­‐405	
  Corridor
               • Improve	
  over-­‐passes	
  for	
  pedestrian	
  and	
  bicycle
                 safety/experience	
  –	
  cycle	
  track	
  on	
  SW
                 Jefferson/Columbia
               • Park/public	
  space	
  to	
  spur	
  development

• Parks
      – ‘Micro’	
  parks	
  west	
  of	
  10th	
  Avenue	
  incorporated	
  in
        development	
  projects
  September	
  16,	
  2009
Improved	
  Livability
• Family	
  Friendliness
      – Affordable	
  family-­‐sized	
  housing
      – Accessible	
  public	
  open	
  spaces/recrea7onal	
  facili7es
      – Schools	
  –	
  develop	
  grade	
  school	
  &	
  allow	
  space	
  for	
  future	
  middle	
  school
        at	
  Lincoln	
  HS	
  site
      – Daycare	
  facili7es	
  at	
  mixed-­‐used	
  buildings
• Crime	
  Reduc7on
      – Storefront	
  improvements
      – Community	
  involvement



  September	
  16,	
  2009
Sustainability
• PSU	
  eco-­‐district,	
  Montgomery	
  green	
  street
       – Connect	
  with	
  South	
  Park	
  Blocks	
  and	
  Park	
  Avenue
         Vision
• Sustainable	
  building	
  technologies
       – New	
  developments
       – Upgrade	
  exis7ng	
  buildings
• Community	
  effort	
  for	
  sustainable	
  eco-­‐system
• Integrate	
  community	
  perspec7ve	
  in	
  Oregon
  Sustainability	
  Center
• Economic	
  sustainability
• Social	
  sustainability


September	
  16,	
  2009
Leveraging	
  Current	
  Assets
    And	
  Adjacent	
  Areas
• More	
  centralized	
  presence	
  of
  major	
  ins7tu7ons
      – PSU	
  &	
  UO
• I-­‐405	
  crossings
      – Connec7vity	
  with	
  adjacent
        neighborhoods




  September	
  16,	
  2009
Development/Funding	
  Priori5es
• Focus	
  on	
  cataly7c	
  projects
        – Increase	
  property	
  values
        – Maximize	
  development	
  poten7al	
  of	
  adjacent	
  areas
• Tax	
  exempt	
  projects	
  are	
  important
        – Parks,	
  streetscapes,	
  infrastructure,	
  etc.	
  –	
  improve	
  development
          poten7al
• Mixed-­‐income,	
  mixed-­‐use	
  development
        – Provide	
  taxable	
  values	
  in	
  affordable	
  housing	
  projects




September	
  16,	
  2009

URA Task Force - PDNA

  • 1.
    Jennifer  Geske Chair,  Land  Use  &  Transporta7on  Commi9ee September  16,  2009
  • 2.
    Portland  Downtown  Neighborhood  Associa5on • Boundary – Parts  of  South  Park  Blocks, Downtown  Waterfront,  River District  and  North  Macadam Urban  Renewal  Areas • Membership – Anyone  who  lives,  works,  or goes  to  school  downtown • Diverse  community  with different  perspec7ves • Thriving  in  the  face  of constant  changes September  16,  2009
  • 3.
    Community  History  & Percep7on  with  Urban  Renewal • Urban  renewal  built  many  ameni7es  that  a9ract  PDNA members  to  downtown • Community  aRtude  towards  urban  renewal: – Suppor7ve – Tool  to  shape  downtown’s  future • Ameni7es  in  the  neighborhood  versus  neighborhood ameni7es  –  PDNA  as  stakeholder September  16,  2009
  • 4.
    PDNA  Downtown  Vision •Vision  -­‐  regional  center  showcasing leadership  in  sustainable  economic development  and  livability  while  also being  a  diverse  community  providing accessible  housing,  transporta6on, public  spaces,  cultural  ameni6es  and business  opportuni6es  to  all • Characteris7cs – Diversity – Balance – Accessibility – Community September  16,  2009
  • 5.
    Key  Issues/Barriers • Affordability  –  middle  class, families,  small  business  owners • Community  building – Integra7on  of  day  users  (students, business  community) – Free/available/centrally  located community  gathering  space • Connec7vity  barriers  –  I-­‐405, Naito  Parkway,  Burnside • Livability  –  reality  &  percep7on September  16,  2009
  • 6.
    Blight • Dividing  corridors  –  spur development  along  the  corridors • Rehabilita7on  of  exis7ng buildings • Underu7lized  sites  –  surface parking  lots,  single-­‐story buildings,  day-­‐use  only  on  ground floor. September  16,  2009
  • 7.
    Cri5cal  Needs • Mixed-­‐income,  mixed-­‐use  development • Affordable  housing  for  low-­‐/middle-­‐income families,  workforce  and  seniors • Public  open  spaces – Implement  Park  Avenue  Vision – Public  open  spaces  west  of  10th with  recrea7onal  facili7es • Dividing  corridors • Community  building • Will  not  happen  without  TIF or  other  subsidies September  16,  2009
  • 8.
    Opportuni5es • Opportuni7es – Urban  center  as  a  logical  place  to pilot  design  incen7ves  and sustainability  technologies – Downtown  use  pa9ern  supports mixed-­‐use/mixed-­‐income development September  16,  2009
  • 9.
    Job  Crea5on • Implement  exis7ng  economic  development  ini7a7ves: – City’s  Economic  Development  Strategy – Downtown  Retail  Strategy • Create/retain  highly  trained  residen7al  workforce – Live/Work  downtown  in  jobs  matching  training – A9ract  poten7al  employers  with  diverse  talent  pool September  16,  2009
  • 10.
    Job  Crea5on • Business  support  program  –  coordinate  between PBA,  SBA,  educa7onal  ins7tu7ons • A9ract  more  residents  to  support  retail September  16,  2009
  • 11.
    Housing  Full-­‐spectrum  of  housing  ranges  Preserva7on  of  sec7on  8  housing  Crea7on  of  affordable  family,  workforce,  senior housing  Manage  transi7on  from  affordable  to market  rate  housing  Mixed-­‐income  development  Balance  housing  types  in  each  area  Avoid  concentra7on  Private/public  open  spaces  Integrated  with  development  projects September  16,  2009
  • 12.
    Improved  Livability • Quality  Places – South  Park  Blocks • Green  streets/fes7val  streets  –  Park  Avenue  Vision • Remove  Parking  –  improve  pedestrian/family friendliness • Make  Park/9th  bike  boulevards • Integrate  cultural  ameni7es  and  make  cultural events  accessible  to  all  demographics  -­‐  TKTS  booth for  same-­‐day  discount  7ckets  to  cultural  events – Along  I-­‐405  Corridor • Improve  over-­‐passes  for  pedestrian  and  bicycle safety/experience  –  cycle  track  on  SW Jefferson/Columbia • Park/public  space  to  spur  development • Parks – ‘Micro’  parks  west  of  10th  Avenue  incorporated  in development  projects September  16,  2009
  • 13.
    Improved  Livability • Family  Friendliness – Affordable  family-­‐sized  housing – Accessible  public  open  spaces/recrea7onal  facili7es – Schools  –  develop  grade  school  &  allow  space  for  future  middle  school at  Lincoln  HS  site – Daycare  facili7es  at  mixed-­‐used  buildings • Crime  Reduc7on – Storefront  improvements – Community  involvement September  16,  2009
  • 14.
    Sustainability • PSU  eco-­‐district,  Montgomery  green  street – Connect  with  South  Park  Blocks  and  Park  Avenue Vision • Sustainable  building  technologies – New  developments – Upgrade  exis7ng  buildings • Community  effort  for  sustainable  eco-­‐system • Integrate  community  perspec7ve  in  Oregon Sustainability  Center • Economic  sustainability • Social  sustainability September  16,  2009
  • 15.
    Leveraging  Current  Assets And  Adjacent  Areas • More  centralized  presence  of major  ins7tu7ons – PSU  &  UO • I-­‐405  crossings – Connec7vity  with  adjacent neighborhoods September  16,  2009
  • 16.
    Development/Funding  Priori5es • Focus  on  cataly7c  projects – Increase  property  values – Maximize  development  poten7al  of  adjacent  areas • Tax  exempt  projects  are  important – Parks,  streetscapes,  infrastructure,  etc.  –  improve  development poten7al • Mixed-­‐income,  mixed-­‐use  development – Provide  taxable  values  in  affordable  housing  projects September  16,  2009