7. Who uses the Children’s Garden and surrounding
areas today?
Which areas of the Children’s Garden are used
the most? Which have the greatest impact on the
experience?
How could the Children’s Garden be redeveloped
to provide a better experience for current visitors
and to attract more visitors? What can/should be
changed? What should be left as is?
The Renovation: Our Big Questions
8. The Children’s Garden is bringing new visitors to the ABG; visitors skew
very heavily female, with high household incomes and the majority
have a child(ren) 3-5 years old
Atlanta
MSA 2013
2012 ABG
Visitor All Visitors
First Time
Visitors
Repeat
Visitors
Index vs.
Atlanta
Total 5,365,250 1,432 299 115 184
Household Income
Less than $50,000 46% 13% 4% 7% 3% 9
$50,000-$74,999 18% 16% 16% 19% 13% 89
$75,000-$99,999 12% 15% 22% 21% 22% 183
$100,000-$149,999 13% 27% 36% 32% 39% 277
$150,000 or more 11% 28% 22% 20% 24% 200
Average HHI $68,516 $127,693 $127,928 $119,362 $133,415 187
Age
Female 51% 81% 83% 82% 84% 163
Male 49% 19% 17% 18% 16% 35
39%
62%
First Time vs. Repeat Visitors
7
18-24 13% 1% 2% 3% 2% 15
25-34 19% 14% 34% 37% 31% 179
35-44 20% 29% 50% 43% 54% 250
45-54 20% 28% 8% 9% 8% 40
First Time Visitors Repeat Visitors 55+ 28% 28% 7% 9% 5% 25
Average Age 44.3 47.4 38.1 38.1 38.1 86
Age of Child
Child 0-2 N/A N/A 32% 29% 34% N/A
Child 3-5 N/A N/A 60% 57% 62% N/A
Child 6-8 N/A N/A 44% 53% 39% N/A
Child 10+ N/A N/A 11% 10% 11% N/A
Gender
10. Mary Pat Matheson, President and CEO
Amanda Bennett, Display Gardens Manager
Mildred Pinnell Fockele,Vice President, Horticulture
Tres Fromme, Landscape Design and Planning Manager
Art Fix, Chief Operating Officer
Kathryn Masuda,Youth Programs Manager
Tracy McClendon,Vice President, Programs
DENEEN POWELL ATELIER, INC.
Jeri Deneen, Designer/Artist
Jon Powell, Landscape Architect
ATLANTA BOTANICAL GARDEN 1
Atlanta Botanical Garden
The Renovation Team
18. “Play is often talked about as if it were a relief from serious
learning. But for children play is serious
learning. Play is really the work of childhood.”
- Fred Rogers