A brief description of community advocates, what they are and why you need them. Also includes a brief overview of CSC's community advocate program used in the deployment of CSC's employee community, C3.

1. COMMUNITY
ADVOCATES 101
ESSENTIAL INGREDIENTS FOR
COMMUNITY VIBRANCY
CLAIRE FLANAGAN
CSC, DIRECTOR
SOCIAL BUSINESS & COMMUNITY
STRATEGY
DECEMBER 2011
© 2011 Computer Sciences Corporation Community Advocates | 1

2. ADVOCATES
1. Defends or maintains
a cause or proposal
2. Supports or promotes
interests of another
http://www.merriam-webster.com/dictionary/advocate
© 2011 Computer Sciences Corporation Community Advocates | 2

3. Ant’s Eye View Advocacy Planning Framework
1.
Segment
by
Behavior
Connector
Cri2c
Creator
Collector
Amplifies
conversa2ons,
Provides
feedback,
Answers
ques2ons,
Organizes.
Tags,
rates,
Word
of
Mouth
ideas
and
insights
creates
new
content
ranks
and
moderates
2.
Measure
&
Monitor
by
Objec2ve
3.
Reward
with
“
Currencies”
Build
Sell
Support
+
Access
=
+
=
Listen
+
Status
=
Quality
Innova3on
Loyalty
Resources
Build
Sell
Support
Collec
tor
+
Tools
=
Reprinted with permission Ant’s Eye View
http://www.antseyeview.com 3

4. Advocates
WHAT DO THEY DO?
WHY DO YOU NEED THEM?
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5. 1. SHARE
COMMUNITY WORK
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6. 2. INCREASE REACH
& WOM
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7. 3. PROVIDE
MEMBER
SUPPORT
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7

8. 4. PRUNE
& CURATE
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9. 5. SOURCE OF TRUSTED
FEEDBACK
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10. Advocates: How Do You Find Them?
1.
Appoint
Volunteers
2.
Find
Natural
Champions
3.
Ask
for
Volunteers
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11. Advocates: What Motivates Them?
1.
Access
2.
Recogni2on
/
Reputa2on
3.
Influence
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12. 2. Advocates: How To Reward Them?
VIP ACCESS RECOGNITION &
VISIBILITY
BRANDED ITEMS PERSONAL TOUCHES
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13. CASE STUDY
CSC EMPLOYEE COMMUNITY
“LIFEGUARD” PROGRAM
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14. CSC Life Guards
12
Assigned,
100
Total
Seeded
200
Use
Cases,
Topics
Prior
to
Launch
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15. CSC Life Guards
Planning
Partners,
Story
Tellers
Engaged
Local
Execu2ves,
Teams
Source
of
Peer
Support,
Answers
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16. Life Guard Tiers
Lifeguard
Senior
Lifeguard
Recogni2on
KRA
Credit
X
X
Answers
Members
Ques2ons
X
X
Leadership
of
Use
Cases,
Topics
X
X
Speaking
Opportuni2es
to
Leaders,
X
X+
Project
Teams,
Peers
Access
Early
Access
to
New
Features
X
X+
Direct
Access
to
Planning
Team
X
X
Influence
Release
Priori2es
X
X+
User
Acceptance
Tes2ng
X
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17. CSC Life Guards: Other Tactics
• How-To’s / Weekly Calls
• Communication Templates / Tools
• “Master Lifeguard” Community Manager
• Certificates of accomplishment
• Targeted Training
• Avatar Badges
• Exclusive Lifeguard Space
• Speaking Opportunities
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18. Top Five Ways to Get Started
1 Define
program
objec2ves
Locate
and
engage
credible
2 advocates
Match
“community”
work
to
3 advocate
mo2va2on
4 Measure
advocate
impact
5 Reward
and
recognize
© 2011 Computer Sciences Corporation Community Advocates | 18

19. Claire
Flanagan
Director,
KM
and
Enterprise
Social
Business,
Communi;es
Strategy
CSC
Office
of
Innova;on
Linked
In:
hGp://www.linkedin.com/in/cflanagan
Twi_er:
cflanagan
CSC CSCNews CSC CSCNews
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