Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. See how Cisco is embracing this evolution and learn how you can get in on the action!
Open Source Software Community Forum Regarding Proposed Board of Computing Professional (BCPM) Bill 2011 in the implementation of Open Source Software in Malaysia. SWOT Analysis of Proposed Computing Professionals Bill 2011 slide.
Date: 6 January 2012 (Friday)
Time: 7:00 p.m.
Venue: Training Room OSCC MAMPU Level 2, MAMPU Cyberjaya 5
In order to achieve peak performance marketing, it is essential to have a plan. And not just any old plan: it needs to be robust, dynamic, realistic and aligned with corporate objectives – in other words, a masterplan. Ian will call on his vast experience of strategic marketing providing key insights on excellence in strategic marketing planning, and actionable learning points. This session will cover:
Setting aims and objectives
Engaging and aligning with wider organisational thinking
Understanding measurement and ROI
Tactical thinking and learning from past experience
This presentation will discuss what we can do for Canada, that is, understanding the problem (productivity crisis), productivity decline, innovation and what’s next for Canada.
Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. See how Cisco is embracing this evolution and learn how you can get in on the action!
Open Source Software Community Forum Regarding Proposed Board of Computing Professional (BCPM) Bill 2011 in the implementation of Open Source Software in Malaysia. SWOT Analysis of Proposed Computing Professionals Bill 2011 slide.
Date: 6 January 2012 (Friday)
Time: 7:00 p.m.
Venue: Training Room OSCC MAMPU Level 2, MAMPU Cyberjaya 5
In order to achieve peak performance marketing, it is essential to have a plan. And not just any old plan: it needs to be robust, dynamic, realistic and aligned with corporate objectives – in other words, a masterplan. Ian will call on his vast experience of strategic marketing providing key insights on excellence in strategic marketing planning, and actionable learning points. This session will cover:
Setting aims and objectives
Engaging and aligning with wider organisational thinking
Understanding measurement and ROI
Tactical thinking and learning from past experience
This presentation will discuss what we can do for Canada, that is, understanding the problem (productivity crisis), productivity decline, innovation and what’s next for Canada.
The New IT – Empowering Your Next Generation WorkforceCisco Canada
Modern organizations are all about improving employee productivity and efficiency through effective collaboration and communication. Cisco IT defines collaboration as five pillars – social, video, mobile, business apps/enterprise store and content.
Cloud Connect 2011 - Cisco and the Cloud: Within and Beyond the Data CenterCisco Service Provider
Presented by Simon Aspinall, Cisco Senior Director, SP Data Center and Mobility Solutions at Cloud Connect 2011
Cloud provides the appearance of unlimited resources and opens new possibilities for the delivery of services within the enterprise and from service providers to fixed and mobile users. Cisco's approach to the cloud opportunity includes helping to build out the data centers powering the cloud as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. Join us to explore how to enable distinctive functionality across a secure, trusted, and ubiquitous platform.
FCM Sustainable Communities, Panel February 9 2012Rick Huijbregts
A presentation for FCM Sustainable Communities Conference, Ottawa 2012. Thursday closing panel: Integrating Land Use, Landscape, Climate and Infrastructure Planning : Changing from Reactive to Proactive PlanningTechnology, the Next Frontier.
Open source communities and business eco system strategy - OW2 Consortium fro...SpagoWorld
The presentation supported the speech by Gabriele Ruffatti, Engineering Group's Architectures and Consulting Director and OW2 Board member, at Slovenia Business Linux Conference 2010 (27th-28th Sept 2010 - Portoroz, Slovenia).
Eye Track Shop General Presentation Linked InKerrys
Find out why brands such as Google, Facebook, Spotify, General Mills, GNC, Brown and Toland, AOL, Millward Brown, P&G, Landor, H&M, Carat, Nielsen and many more are utilizing EyeTrackShop as an affordable methodology for ad effectiveness testing and usability studies.
Initiated by Richard Stallman in the early eighties and drawing to a large extend from the peer-review practice of the academic world - - and grass root communities supported by picturesque descriptions of independent developers voluntarily contributing to software projects for the sake of fun and recognition --, the free software movement has paved the way for mainstream commercial open source offerings many of them supported by efficient open source organizations operating as real business ecosystems platforms.
In this context, the best strategy for academic stakeholders willing to leverage open source with an industry perspective is probably to set up their own communities within the framework of established open source organizations.
Download this survey report: http://cs.co/ibsg-ddc
To explore the current state of decision making, and the challenges that confront firms in making good decisions, the Cisco® Internet Business Solutions Group (IBSG) launched its Horizons Collaboration study.
Collaboration and Inclusion: Insights on Adoption and Value CreationCisco Services
Download this information: http://cs.co/IBSG-Collaboration
Explore more Cisco IBSG Horizons work: http://www.cisco.com/web/about/ac79/re/re.html
Cisco's Internet Business Solutions Group (IBSG), together with the Americas Inclusion Strategy Group, has conducted extensive research and analysis to uncover key insights about the use of collaboration solutions in U.S. enterprises to drive business value. Part of IBSG’s ongoing Horizons primary research program, this study reveals the many ways companies use collaboration technology, and how inclusive business practices help derive greater value from collaboration.
The New IT – Empowering Your Next Generation WorkforceCisco Canada
Modern organizations are all about improving employee productivity and efficiency through effective collaboration and communication. Cisco IT defines collaboration as five pillars – social, video, mobile, business apps/enterprise store and content.
Cloud Connect 2011 - Cisco and the Cloud: Within and Beyond the Data CenterCisco Service Provider
Presented by Simon Aspinall, Cisco Senior Director, SP Data Center and Mobility Solutions at Cloud Connect 2011
Cloud provides the appearance of unlimited resources and opens new possibilities for the delivery of services within the enterprise and from service providers to fixed and mobile users. Cisco's approach to the cloud opportunity includes helping to build out the data centers powering the cloud as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. Join us to explore how to enable distinctive functionality across a secure, trusted, and ubiquitous platform.
FCM Sustainable Communities, Panel February 9 2012Rick Huijbregts
A presentation for FCM Sustainable Communities Conference, Ottawa 2012. Thursday closing panel: Integrating Land Use, Landscape, Climate and Infrastructure Planning : Changing from Reactive to Proactive PlanningTechnology, the Next Frontier.
Open source communities and business eco system strategy - OW2 Consortium fro...SpagoWorld
The presentation supported the speech by Gabriele Ruffatti, Engineering Group's Architectures and Consulting Director and OW2 Board member, at Slovenia Business Linux Conference 2010 (27th-28th Sept 2010 - Portoroz, Slovenia).
Eye Track Shop General Presentation Linked InKerrys
Find out why brands such as Google, Facebook, Spotify, General Mills, GNC, Brown and Toland, AOL, Millward Brown, P&G, Landor, H&M, Carat, Nielsen and many more are utilizing EyeTrackShop as an affordable methodology for ad effectiveness testing and usability studies.
Initiated by Richard Stallman in the early eighties and drawing to a large extend from the peer-review practice of the academic world - - and grass root communities supported by picturesque descriptions of independent developers voluntarily contributing to software projects for the sake of fun and recognition --, the free software movement has paved the way for mainstream commercial open source offerings many of them supported by efficient open source organizations operating as real business ecosystems platforms.
In this context, the best strategy for academic stakeholders willing to leverage open source with an industry perspective is probably to set up their own communities within the framework of established open source organizations.
Download this survey report: http://cs.co/ibsg-ddc
To explore the current state of decision making, and the challenges that confront firms in making good decisions, the Cisco® Internet Business Solutions Group (IBSG) launched its Horizons Collaboration study.
Collaboration and Inclusion: Insights on Adoption and Value CreationCisco Services
Download this information: http://cs.co/IBSG-Collaboration
Explore more Cisco IBSG Horizons work: http://www.cisco.com/web/about/ac79/re/re.html
Cisco's Internet Business Solutions Group (IBSG), together with the Americas Inclusion Strategy Group, has conducted extensive research and analysis to uncover key insights about the use of collaboration solutions in U.S. enterprises to drive business value. Part of IBSG’s ongoing Horizons primary research program, this study reveals the many ways companies use collaboration technology, and how inclusive business practices help derive greater value from collaboration.
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Slides from our Lunch n' Learn webinar show how a Cisco Business Edition VOIP phone solution and related collaboration technologies deliver immediate and lasting benefits for companies who are not willing to settle for less than what they need to get the job done. We'll even show you some great financing offers to help make the transition even easier on your budget.
Request link to recording at: http://info.ali-inc.com/UnifiedCommunications_WebinarRegistration.html
Managing the Data Deluge: Cisco’s Nick Adamo on how SPs can support the mobil...Cisco Canada
Nick Adamo, SVP of global service provider market segment at Cisco Systems, recently attended the 2012 Canadian Telecom Summit. He spoke to attendees about how to manage the “data deluge” facing mobile networks everywhere. How will service providers meet the challenges of changing spectrum requirements, managing traffic growth and the monetization and differentiation of their services? Find out in this presentation.
Accuracy Matters – Using Text Analytics to Drive the Cisco Customer ExperienceAttensity
Understand how business users at Cisco are using text analytics to derive highly accurate, detailed insights from unstructured customer conversation sources
Explore the ways Cisco uses text analytics to identify emerging opportunities and product/service issues that impact the entire organization
Discover how Cisco ties the customer experience to real metrics to gain business-critical customer experience insights
Product Marketing Framework for Product or Service LaunchJanet Jaiswal
A framework to launch a product or a service in either the B2B or B2C space. Shows step-by-step what to do and how to prepare to release a product to the market that's successful from the first day.
Also covers 7 lessons learned in launching online products and services in the past.
This presentation will discuss Cisco’s distinct approach to collaboration in the cloud, the collaboration applications architecture and the future of the workspace.
Social selling and the transition from open networks to closed communities has much to tell us about the changing nature of B2B engagement. Here are some lessons from the SAP Premier Customer Network.
Retail Marketing Performance Management 2011Kneebone Inc.
Marketing Performance Management for Retail: drive revenues by increasing your marketing effectiveness with kneebone cross-marketing performance software
Similar to Keynote: An Inside Look at Cisco's Social CRM Strategy (20)
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
This is a collection of social media infographics:
Sources:
* 25 Mind Blowing Social Media Infographics aggregated by WebDoctus
* Understanding the Power of Social Media with Infographics aggregated by Design Reviver
* Social Media Infographics aggregated by Oscar Berg
This presentation was created for customer executive briefings who want to learn more about Cisco and the social web and how we have adopted social media to connect with customers, partners and employees.
Building a Community with Social Media and Web 2.0 - Part IILaSandra Brill
This presentation explores key aspects of the web 2.0 and social media. We look at the evolution of two Cisco case studies that involve creating an interactive web experience using web 2.0 and building a community using various social media outlets. This was jointly presented with Melissa Mines of Cisco for the BrightTalk Social Media Marketing Summit on September 23, 2009.
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.
Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
The 3 stories hear are real posts captured from WebEx customers by our ABC Agent, simple tags are applied as they are located, ABC type, product or group, and priority. These are automatically pushed into our social automation engine (Social Hub) which uses 1000s of different combinations or conditions to trigger various rules and actions. These are then routed to appropriate teams, i.e. support, PR, marketing, legal, sales, etc. The product or group tag enables it to be routed to the appropriate team, and priority helps recommend a time-frame of response, or helps trigger escalations when necessary (i.e. legal, P1, alerts legal and PR teams immediately). The social hub is a large library of real-time if-then statements that listen for various conditions and creates many actions, including assigning to teams. In this example, the angry post about webex, was routed to webex PR, who responded and ultimately delighted the customer who then reposted a “buzz” or praise of Cisco. This post was then tagged as buzz, webex, p3. Buzz posts are used to highlight positive customer or advocate comments on our Cisco.com product pages.
Sales cycle 1 to 5 – different interactionsReactive or proactive….Need to talk to customer / partner (customer vs partner led conversations)Focus on Information.Pre-call activity >>> call customerReactive >>> Partner led >> call inWorkaround is the norm.. >>> “my customer view”Example: Go” campaign lots of time to prepare…example for 1 account: - Whiteout campaign – 45 min detailed search per partner - zero spent accounts across the board - build a manual heat-map - technology gapWhere is the white space within existing customer?Existing tool in EMEAR >>> CubeMarketing campaign to upgrade ABC…- get an xls with existing 7200’…why data is not available? Why this is done only during a campaign?...we should call right now..
Sales cycle 1 to 5 – different interactionsReactive or proactive….Need to talk to customer / partner (customer vs partner led conversations)Focus on Information.Pre-call activity >>> call customerReactive >>> Partner led >> call inWorkaround is the norm.. >>> “my customer view”Example: Go” campaign lots of time to prepare…example for 1 account: - Whiteout campaign – 45 min detailed search per partner - zero spent accounts across the board - build a manual heat-map - technology gapWhere is the white space within existing customer?Existing tool in EMEAR >>> CubeMarketing campaign to upgrade ABC…- get an xls with existing 7200’…why data is not available? Why this is done only during a campaign?...we should call right now..