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Mobile Healthcare Summit
SEPTEMBER 2011
2   7
frog drives innovation for the connected world.




                              3                   7
One global team



   Seattle                                                     Amsterdam        Kiev & Vinnitsa
                               Boston
                                                                       Milan   Munich
San Francisco
                                              New York
                                                                                                  Gurgaon
                Austin                                                                                       Shanghai


                                                                                                   Chennai
                                                                                  Bangalore




                                                                               Johannesburg




         Mobile Healthcare Summit © 2011. confidential & proprietary.                                            20/09/11   4
One process




Discover                                     Design                           Deliver                         Deploy
Analysis Becomes Insights                    Insights Become Ideas            Ideas Become Products           Products Become Reality
• Design research                            • User Experience architecture   • Detailed design &             • Certification
• Market and business research               • Sketching and modeling           documentation                 • Systems integration
• Technology assessment                      • Ecosystem integration          • Software architecture &       • Packaging and marketing
• Opportunity mapping                        • Visual design                    engineering                     support
                                             • Prototyping and usability      • Testing & Quality Assurance   • Post-launch revisions and
                                             • Out-of-the-box-experience                                        enhancements




          Mobile Healthcare Summit © 2011. confidential & proprietary.                                                 20/09/11              5
introduction
in the next 20 mins or so...
frog & healthcare
connected care
connect all participants
simplify access to information
improve decision-making
motivate healthier behaviors
today
3 themes, 10 insights
theme #1
what we talk about
when we talk about people
User-Centered Design
patient-centric solutions
what about you?
people are not their diseases
insight #1
people, not patients.
mapping people, context, touch-points




   Mobile Healthcare Summit © 2011. confidential & proprietary.   20/09/11   16
thinking along the time axis




    Mobile Healthcare Summit © 2011. confidential & proprietary.   20/09/11   17
insight #2
context & time matter. a lot.
product-centric innovation

small changes, big impact
Lifescan OneTouch UltraVue




Mobile Healthcare Summit © 2011. confidential & proprietary.                     20/09/11   20
Lifescan OneTouch UltraVue




Mobile Healthcare Summit © 2011. confidential & proprietary.                     20/09/11   21
insight #3
small details
make a huge di erence.
innovation for healthcare professionals
get in the flow
PatientSafe PatientTouch
insight #4
where protocol & e ciency
rule it’s all about workflow.
theme #2
data, software, services
from data to information to knowledge


                                    …view and                              Discussed        …view and
                                    Interact with                                           Interact with
                                    health                                                  health
                                    information,                                            information,
            People                  which is…                                               which is…       Professionals
      in their daily                                                                                        Delivering
             lives…                                                         Shared                          Healthcare...

generate data, which is…                                                   Transformed                      generate data, which is…


             Collected                                                                                      Collected
                                                                           Correlated



                                                                             Stored


                                       Aggregated                                        Aggregated



             Mobile Healthcare Summit © 2011. confidential & proprietary.                                       20/09/11        28
www.weforum.org/issues/rethinking-personal-data




           Mobile Healthcare Summit © 2011. confidential & proprietary.   20/09/11   29
www.opte.org




huge data-sets overlap and intersect,
shaping new industries and ecosystems
every species gives a little
for all the (other) species to thrive
insight #5
connected continuums:
think ecosystem, not silo.
innovation for emerging markets
low-tech, high impact
Project Masiluleke
Project Masiluleke
insight #6
to increase shared access,
innovation is where you find it.
behavior-centric innovation
social networks
as infrastructure
Temptd




Mobile Healthcare Summit © 2011. confidential & proprietary.            20/09/11   38
Temptd




Mobile Healthcare Summit © 2011. confidential & proprietary.            20/09/11   39
insight #7
leverage participation & fun
to increase engagement
and enlarge the circle of care.
open-ended innovation
when design leads R&D
e-monitors
e-monitors
insight #8
create open ecosystems
for new value to be shared.
technology-centric innovation
new opportunities, new rules
Novartis




                 Physician



                Evidence
                 Nurse



                E ciency
                 Patient



                Empowerment
                 Caregiver



                Engagement
Mobile Healthcare Summit © 2011. confidential & proprietary.              20/09/11   46
Novartis




Patient

Empowerment                                     Self-tracking progress increases the
                                                patient’s awareness by objectifying
                                                subjective perceptions and fallible

Put patients back in control of their health    recall of past events.


and life by enabling self-care.                 Community-enabled care is possible
                                                thanks to direct connections to
                                                caregivers and other patients.

                                                Leveraging motivation and rewarding
                                                schemas rather than fear and guilt.
Novartis




Caregiver

Engagement                                                               Rebalancing the relationship so that
                                                                         the focus of all interactions shifts
                                                                         away from the patient’s medical

From emotional lightning rods to                                         condition.


protagonists in the patient’s recovery.                                  The circle of care can be extended
                                                                         also to those people who are not
                                                                         physically close to the patient.

                                                                         The more caregivers are enabled to
                                                                         properly assist the patient the less
                                                                         Healthcare Professionals need to be
                                                                         involved in minor issues that take
                                                                         time and reduce their e ciency.



     Mobile Healthcare Summit © 2011. confidential & proprietary.                        20/09/11
Novartis




Physician

Evidence                                                                 By enabling trust, evidence improves
                                                                         the quality of the relationship
                                                                         between physicians and patients.

Better decisions and better care because                                 Reliable and timely data about patient

of objective information about the                                       health and behavior patterns.


patient’s state and behavior.                                            Increased quality of care and better
                                                                         outcomes with the same limited
                                                                         number of interactions.

                                                                         Prioritize interventions for those who
                                                                         really need attention.




     Mobile Healthcare Summit © 2011. confidential & proprietary.                         20/09/11            49
Novartis




Nurse

E ciency                                         Streamlined communications with
                                                 physicians and patients.


Provide the best support possible in the         Streamlined check-up scheduling.


limited time available.                          Shared best practices with patients
                                                 and colleagues.

                                                 Prioritize interventions for those who
                                                 really need attention.
Novartis




Mobile Healthcare Summit © 2011. confidential & proprietary.              20/09/11   51
insight #9
connect all participants
simplify access to information
improve decision-making
motivate “virtuous” behaviors
theme #3
time is a scarce resource
Syd Mead
insight #10
Not just compelling visions
of a perfect future,
but a present that’s a beta
of the future we want to live in.
healthcare needs innovation.
now.
3 themes, 10 insights
a quick recap
center your solutions around
people, not patients
forget products, think
data, software, services
forget doing it alone, think
ecosystems, not silos
healthcare needs
innovation. now.
fabio.sergio@frogdesign.com

    www. frogdesign.com
        @frogdesign

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