social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Social Connections: Connecting Paid, Owned and EarnedVivastream
This document discusses how connecting paid, owned, and earned media can help companies overcome fragmented conversations across different marketing channels. It provides examples of how Starwood Hotels has built an integrated strategy using their owned social media channels and content to engage customers and amplify key messages through paid promotion. An integrated approach allows companies to maximize various media types, improve marketing efficiency, and better engage both new and existing customers at different touchpoints.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
The document discusses using social media in the pharmaceutical industry. It outlines some of the benefits of social media including reaching target audiences like patients and healthcare practitioners. It also discusses some of the challenges companies face in using social media, such as legal/regulatory issues and a lack of knowledge. The document provides examples of how pharmaceutical companies can use social media for various parts of the product lifecycle from clinical trials to product launches to end-of-life sales. It emphasizes starting small, defining clear goals, and measuring results.
The document discusses whether companies should build their own online customer communities or utilize existing social networks. It notes that a company-sponsored community may be beneficial if the goals are to connect with a very specific group for market research, motivate influencers, or provide a safe space for customers. The document then provides tips for ensuring a successful community, such as establishing a clear purpose, assembling interested groups, and sparking ongoing user interaction through features, goals, and responses to feedback.
The document discusses how social media is changing the rules for synagogues. It outlines 5 new rules: 1) this is an attention economy, 2) add value, 3) be real, 4) invest in and leverage networks, and 5) shifts in power from institutions to individuals. It provides tips for engaging audiences, being conversational, listening, asking questions, and allowing user-generated content. It stresses designing for highest return on engagement and implementing a strategy based on audience objectives.
[1] The campaign "Get Busy on Idea 3G" aimed to engage audiences on social media and associate the phrase "3G" with being busy with an idea.
[2] The strategy was to encourage users to nominate their friends for humorous categories and provide a wacky reason for the nomination. This would provoke responses and engagement on social media.
[3] The campaign was highly successful, with the phrase "3G pe busy" becoming a catchphrase. It achieved a high level of buzz, engagement, and brand awareness for Idea mobile services.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
Social Connections: Connecting Paid, Owned and EarnedVivastream
This document discusses how connecting paid, owned, and earned media can help companies overcome fragmented conversations across different marketing channels. It provides examples of how Starwood Hotels has built an integrated strategy using their owned social media channels and content to engage customers and amplify key messages through paid promotion. An integrated approach allows companies to maximize various media types, improve marketing efficiency, and better engage both new and existing customers at different touchpoints.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
The document discusses using social media in the pharmaceutical industry. It outlines some of the benefits of social media including reaching target audiences like patients and healthcare practitioners. It also discusses some of the challenges companies face in using social media, such as legal/regulatory issues and a lack of knowledge. The document provides examples of how pharmaceutical companies can use social media for various parts of the product lifecycle from clinical trials to product launches to end-of-life sales. It emphasizes starting small, defining clear goals, and measuring results.
The document discusses whether companies should build their own online customer communities or utilize existing social networks. It notes that a company-sponsored community may be beneficial if the goals are to connect with a very specific group for market research, motivate influencers, or provide a safe space for customers. The document then provides tips for ensuring a successful community, such as establishing a clear purpose, assembling interested groups, and sparking ongoing user interaction through features, goals, and responses to feedback.
The document discusses how social media is changing the rules for synagogues. It outlines 5 new rules: 1) this is an attention economy, 2) add value, 3) be real, 4) invest in and leverage networks, and 5) shifts in power from institutions to individuals. It provides tips for engaging audiences, being conversational, listening, asking questions, and allowing user-generated content. It stresses designing for highest return on engagement and implementing a strategy based on audience objectives.
[1] The campaign "Get Busy on Idea 3G" aimed to engage audiences on social media and associate the phrase "3G" with being busy with an idea.
[2] The strategy was to encourage users to nominate their friends for humorous categories and provide a wacky reason for the nomination. This would provoke responses and engagement on social media.
[3] The campaign was highly successful, with the phrase "3G pe busy" becoming a catchphrase. It achieved a high level of buzz, engagement, and brand awareness for Idea mobile services.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
This document summarizes a presentation about measuring return on engagement (ROE) from social media activities. It discusses defining measurable goals and designing activities to meet those goals. Status metrics like followers and likes are distinguished from engagement metrics that reflect impact and influence. Case studies show how successful brands foster advocacy and loyalty through higher-engagement activities. The presentation provides templates for tracking metrics and examples of analyzing ROE for nonprofit campaigns. Overall it provides a framework for nonprofits to measure the impact of social media in achieving their goals.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
The document proposes a social media application called sideNOW that allows users to organize online debates and discussions. It summarizes opinions from forums and comment threads. Users can challenge friends to debates on different topics and invite others to take sides. Brands can use it to engage fans, understand customer opinions, and promote products. This provides value by keeping fans engaged on Facebook and generating customer data. It estimates the value of an engaged fan is $136.38 through increased spending, loyalty, and recommendations. For a brand with 100,000 fans, a 5% increase in engagement through sideNOW could provide $681,900 in added value.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
This document discusses how non-profits can use social networking for fundraising. It provides statistics on social media usage and examples of successful fundraising campaigns. Case studies are presented that show how social networks like Facebook, Twitter, and YouTube were integrated into fundraising campaigns to raise money for causes like cancer research and support for Operation Smile. The key aspects discussed are building communities, creating engaging content, and facilitating peer-to-peer fundraising through social sharing and events.
Google+ pages allow businesses to have a presence on Google+ to engage in conversations with customers, provide recommendations, and gain insights. The key is to focus on creating useful, human content through a strategic approach emphasizing usefulness, availability, humanity, and transparency. A content calendar should include a mix of original content, curated content, discussions, and apps to engage audiences over time. The goal is to build popularity, receptiveness, interaction, and trust within target networks on Google+.
This document provides tips for non-profits to engage their Facebook audience through the holidays. It discusses understanding interactions through concepts like EdgeRank, bringing new fans to the page through personalized URLs and promotions, and designing engagement strategies around building trust and reciprocity. Non-profits are encouraged to identify a conversation topic aligned with their goals and modify it for the holidays. The document also covers programming engagement through a strategic welcome and consistent, high-quality content.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
Using Social Media to Connect With Your Customers OnlineDana Vanden Heuvel
The document discusses Dana VanDen Heuvel and The MarketingSavant Group. Dana is an expert in social media marketing and founded The MarketingSavant Group, a marketing technology consulting firm. The MarketingSavant Group focuses on transforming clients into thought leaders in their industries through thought leadership marketing, digital/social media marketing, and intellectual capital development.
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
Distribute your content to 20+ million viewersLoudDoor LLC
This document provides information about the BeFirst Media Group content distribution network and how it can help businesses publish content, engage audiences, and get noticed across online channels. Key points:
- BeFirst's network distributes content to over 60 news sites and has a monthly viewership of over 20 million across traditional, digital, social and mobile platforms.
- It offers solutions to optimize content and actively engage key audiences on sites, through social media, and via mobile.
- Case studies show clients increasing sales conversions and improving online brand reputation through BeFirst's content distribution and analytics services.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Socialbakers (Lukáš Maixner) na semináři Markething.czMarkething.cz
Socialbakers is a social media management company headquartered in the Czech Republic with over 160 employees and local representatives in several countries. It has been in business for 4 years and offers both a SaaS platform and professional services. 20% of its clients are Fortune 500 companies and it receives over 500,000 monthly visits. The document then provides details on how social media has changed and the importance of having a social media strategy integrated into a company's overall business model. It discusses best practices for social media marketing and analytics.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
This document summarizes a presentation about measuring return on engagement (ROE) from social media activities. It discusses defining measurable goals and designing activities to meet those goals. Status metrics like followers and likes are distinguished from engagement metrics that reflect impact and influence. Case studies show how successful brands foster advocacy and loyalty through higher-engagement activities. The presentation provides templates for tracking metrics and examples of analyzing ROE for nonprofit campaigns. Overall it provides a framework for nonprofits to measure the impact of social media in achieving their goals.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
The document proposes a social media application called sideNOW that allows users to organize online debates and discussions. It summarizes opinions from forums and comment threads. Users can challenge friends to debates on different topics and invite others to take sides. Brands can use it to engage fans, understand customer opinions, and promote products. This provides value by keeping fans engaged on Facebook and generating customer data. It estimates the value of an engaged fan is $136.38 through increased spending, loyalty, and recommendations. For a brand with 100,000 fans, a 5% increase in engagement through sideNOW could provide $681,900 in added value.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
This document discusses how non-profits can use social networking for fundraising. It provides statistics on social media usage and examples of successful fundraising campaigns. Case studies are presented that show how social networks like Facebook, Twitter, and YouTube were integrated into fundraising campaigns to raise money for causes like cancer research and support for Operation Smile. The key aspects discussed are building communities, creating engaging content, and facilitating peer-to-peer fundraising through social sharing and events.
Google+ pages allow businesses to have a presence on Google+ to engage in conversations with customers, provide recommendations, and gain insights. The key is to focus on creating useful, human content through a strategic approach emphasizing usefulness, availability, humanity, and transparency. A content calendar should include a mix of original content, curated content, discussions, and apps to engage audiences over time. The goal is to build popularity, receptiveness, interaction, and trust within target networks on Google+.
This document provides tips for non-profits to engage their Facebook audience through the holidays. It discusses understanding interactions through concepts like EdgeRank, bringing new fans to the page through personalized URLs and promotions, and designing engagement strategies around building trust and reciprocity. Non-profits are encouraged to identify a conversation topic aligned with their goals and modify it for the holidays. The document also covers programming engagement through a strategic welcome and consistent, high-quality content.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
Using Social Media to Connect With Your Customers OnlineDana Vanden Heuvel
The document discusses Dana VanDen Heuvel and The MarketingSavant Group. Dana is an expert in social media marketing and founded The MarketingSavant Group, a marketing technology consulting firm. The MarketingSavant Group focuses on transforming clients into thought leaders in their industries through thought leadership marketing, digital/social media marketing, and intellectual capital development.
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
Distribute your content to 20+ million viewersLoudDoor LLC
This document provides information about the BeFirst Media Group content distribution network and how it can help businesses publish content, engage audiences, and get noticed across online channels. Key points:
- BeFirst's network distributes content to over 60 news sites and has a monthly viewership of over 20 million across traditional, digital, social and mobile platforms.
- It offers solutions to optimize content and actively engage key audiences on sites, through social media, and via mobile.
- Case studies show clients increasing sales conversions and improving online brand reputation through BeFirst's content distribution and analytics services.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Socialbakers (Lukáš Maixner) na semináři Markething.czMarkething.cz
Socialbakers is a social media management company headquartered in the Czech Republic with over 160 employees and local representatives in several countries. It has been in business for 4 years and offers both a SaaS platform and professional services. 20% of its clients are Fortune 500 companies and it receives over 500,000 monthly visits. The document then provides details on how social media has changed and the importance of having a social media strategy integrated into a company's overall business model. It discusses best practices for social media marketing and analytics.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
The document discusses setting goals and measuring ROI for B2B social media marketing. It recommends determining which social networks are relevant for a business and its customers, setting goals for metrics like traffic, leads or sales, and tracking engagement and impressions to benchmark performance. The document provides examples for calculating social media reach and valuing impressions. It emphasizes the importance of tracking how social media interacts with other channels and may contribute to leads and sales over time to demonstrate ROI.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
This document discusses planning and evaluating social media strategies. It provides a methodology called POSTCOR for developing social media strategies, which involves understanding people's behaviors online, setting objectives, developing strategies and content, determining which technologies and social channels to use, setting up operations for community management, and understanding relevant regulations. It also discusses methods for evaluating the impact of social media, such as calculating the value of fans and attributing sales results to different marketing channels.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
This document provides guidance on effectively engaging with social media. It emphasizes listening first before talking, and monitoring conversations to understand audiences and identify where they are engaging online. It also stresses the importance of integration across different communication channels and tools for listening, as well as focusing on outcomes over outputs when measuring the value of social media efforts.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Bang for the Buck: Social Media MeasurementHeidi Miller
The document discusses social media analysis and measurement. It states that social media is like engaging in conversations at a cocktail party, and can be used for real conversations, product development, deepening relationships, and sparking innovation. It provides tips on goals for social media engagement, what social media is and isn't, and metrics to measure engagement like comments, shares, and followers. It also discusses levels of engagement and case studies.
Similar to Social Media Overview_VML_Oct. '09 IABC Professional Development (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
9. Why Social Media Matters…
Your brand is not
what you say it is,
but what others
say it is.
10. Why Social Media Matters…
Whereas a tradi0onal adver0sing media strategy is focused on
delivering one way brand impressions to a target audience through
reach and frequency…
…a social media strategy focuses on connec3ng to an influen3al
audience in a two way engagement around a shared interest point
that reinforces the brand.
12. Why Social Media Matters…
The Synergy of Search and Social Media
There is 19 point li6 in searches among
users who see social media relevant to a
brand in addi=on to the brand’s paid
search ads.
Search engines have a strong preference for websites with regularly
updated, fresh content. Having a blog is an excellent way to generate this
content. Well wriGen blogs, updated regularly provide fresh content and
generate user comments to further add new content to the site. This not
only gives users new and fresh informa=on to keep them coming back, it
keeps searchbots coming back to your site more frequently which is
desirable in terms of SEO for any website. Addi=onally, the overall size of a
site in terms of indexed pages grows quickly which provides even more SEO
value.
13. Why Social Media Matters…
Key findings from recent ENGAGMENTdb Most Engaged
Brands report.
• Financial performance correlates with engagement
• Depth of engagement can be measured
• As the numbers of channels increase so does engagement
• Engagement differs by industry
• Brands fall into one of four engagement categories
• Mavens (7+ channels, above average)
• BuGerflies (7+ channels, lower than average)
• Selec=ve (6‐, channels, above average)
• Wallflowers (6‐ channels, lower than average)
15. Joining the Conversation:
Iden=fying
Conversa=ons
Recognizing / Rewarding
Conversa=ons
Sharing
Conversa=ons
Responding to
Conversa=ons
Listening for
Conversa=ons
Enabling/Empowering
Conversa=ons
16. Approach to Social Media:
Determine what Work closely Listen.
the community with the Drive
Understand Iterate. Deliver
(not the community to engagement
the value first.
marketer) needs deliver value. Improve. .
community to make the Ask for
like a Deliver u=lity in Listen. Build trust
neighborhood a alignment with value in
“na=ve”. beGer place. Iterate. and fan
what you have to return later.
love.
(U=lity.) offer as a brand. Improve.
18. Pre Listening:
Social monitoring allows the opportunity to locate relevant conversa=ons, iden=fy what
exactly is being said, analyze sen=ment, iden=fy influencers, and provide insights‐based
engagement recommenda=ons.
19. Pre Listening:
Social Monitoring Insights:
Personal Finance
Conversa=on Among
Environmental and “Green”
Blogs and Communi=es
293 (50% of the ecosystem) of 586 sites
in the environmental/”green”
ecosystem men=on ‘investments’. 25%
of these sites are highly influen=al.
“Investments”: 3,640 topic
men=ons among 586 sites
21. Optimization of Current Activity:
• Untapped Media Sources
• Paid Search and SEO Op=miza=on
• Partnership Opportuni=es
• Crea=ve Messaging Alignment
26. Social Media Outreach:
Digital PR
Agency Clients Agency
Social Media Ac0vi0es: Social Media Ac0vi0es:
• Social Planorm Development • PR Program Development
• Social Planorm Training & Support • PR Planorm Training & Support
• Digital Insights / Monitoring • Major Influencer Outreach
Social Media Ac0vi0es:
• Key Influencer Introduc=ons
• Direct to Consumer Engagement
• Key Influencer Rela=onships
27. Social Content / Presence Development:
• Social Media Proper=es
• Social Media / Portable Content
• Social Media Content Planning / Support
31. Score Card:
Tom’s of Burt’s Kiss My Newman’ Colgate Crest Charity
7th Gen. Patagonia Starbucks Zappos
Maine Bees Face s Own (Smiles) (Strips) Water
Facebook
Fans 948 36.037 1,096 4,378 1,051 13,709 1,464 10,261 3.8m 20,155 41,466
Twider
Followers ‐ 1,422 ‐ 7,824 ‐ 4,403 ‐ ‐ 280,725 1.2m 825,495
YouTube X X X
Videos 864 886 158 138 148 37 479 241 32,600 4,140 519
Blogs
Men=ons 10,629 75,739 12,335 17,588 23,409 23,234 23,932 23,992 6m 430,921 674,904
Flickr
Images 99 1,717 ‐ ‐ 669 93 657 129 240,239 5,285 2,583
Influence
Influence 84 77 ‐ 20 455 123 ‐ ‐ ‐ ‐ ‐
Share 29% 39% 22% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
32. Real Value:
Objec0ves Insights Reach Influence Purchase
Key ‐ Monitoring ‐ Visits / Views ‐ Time spent ‐ Sales inquiries
‐ Communi=es ‐ Shared links / files ‐ Sen=ment ‐ Links to purchase
Performance ‐ Compe==ve Use ‐ Naviga=on Paths ‐ Friends, Fans, etc. ‐ Campaign content
Indicators ‐ Social Surveys ‐ Share of Voice) ‐ Themes – Intent surveys
Measurement Social media Social media Social media Dedicated metrics
listening tools and planorm and web planorm and social and surveys
Tools surveys analy=cs media analysis
tools
34. New FTC Guidelines
The Federal Trade Commission has announced the approval of final
revisions to its ‘Guides Concerning the Use of Endorsements and
Tes3monials in Adver3sing.’ The announcement came on October
5, 2009, with new rules set to take effect beginning December 1,
2009. This marks the first 3me since 1980 that revisions have been
made to the Guides. The revised Guides aim to educate adver3sers
and endorsers on how to keep their tes3monial ads and
endorsements in legal compliance with the FTC Act.
hGp://6c.gov/
35. Social Media Guidelines / Policies
• Clarifica=on of what is “Work Related”
• Follow Corporate Code of Conduct
• Deferring to Primary Point of Contact
• Respect Confiden=ality
• Be Transparent
• Legal / Liability Considera=ons
• Human Resources Issues
References:
hGp://123socialmedia.com/2009/01/23/social‐media‐policy‐examples/