The document discusses advanced measurement techniques for proving business value from a community platform. It provides templates and examples for measuring community adoption, engagement, outcomes and impact. Metrics include participation ladders, engagement indexes, place health, outcomes reports, and quantifying impact on areas like revenue, lead generation, brand awareness, customer retention and net promoter scores. The document emphasizes interviewing community members to understand success stories and quantify the financial impact from the community.
Results of a research in partnership with The Community Roundtable. Benchmarks Jive Communities against: 1) TheCR maturity model in the 2015 State of Community Management research survey as well as and 2) Jive’s own analysis of Jive customers against 3 key performance benchmarks. Presented at JiveWorld16 March 2016.
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
BlogWell Los Angeles Social Media Case Study: Life Technologies, presented by...SocialMedia.org
In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
Results of a research in partnership with The Community Roundtable. Benchmarks Jive Communities against: 1) TheCR maturity model in the 2015 State of Community Management research survey as well as and 2) Jive’s own analysis of Jive customers against 3 key performance benchmarks. Presented at JiveWorld16 March 2016.
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
BlogWell Los Angeles Social Media Case Study: Life Technologies, presented by...SocialMedia.org
In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Join us virtually for our EngageOne Video User Group Roundtable to learn how video-powered experiences transform key moments across customer journeys and make a measurable impact to your business.
Watch on-demand our EngageOne Video User Group Roundtable: We want you to get the most out of your Video experiences – that’s why we’ve brought together a small group of customers to participate in this exclusive event. This user group will allow you the opportunity to hear from other users, learn how they’ve measured success and dealt with any challenges.
Why register?
Learn from the leaders and EngageOne Video experts from different industries, who are at the forefront of data-driven marketing and Customer Experience strategies.
Conferences.io is a web-based audience engagement system that allows attendees to interact with presenters in real-time, right from their mobile device. Our features include audience polling, Social Q&A, and Session Evaluations.
Measuring impact from more accurate social media listening and timely engagem...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Xerox's Tong Sun presents a set of techniques and practices for accurate sentiment and sarcasm detection through informed perspective.
She also discusses a holistic framework for measuring the business value from social media listening and engagement.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Join us virtually for our EngageOne Video User Group Roundtable to learn how video-powered experiences transform key moments across customer journeys and make a measurable impact to your business.
Watch on-demand our EngageOne Video User Group Roundtable: We want you to get the most out of your Video experiences – that’s why we’ve brought together a small group of customers to participate in this exclusive event. This user group will allow you the opportunity to hear from other users, learn how they’ve measured success and dealt with any challenges.
Why register?
Learn from the leaders and EngageOne Video experts from different industries, who are at the forefront of data-driven marketing and Customer Experience strategies.
Conferences.io is a web-based audience engagement system that allows attendees to interact with presenters in real-time, right from their mobile device. Our features include audience polling, Social Q&A, and Session Evaluations.
Measuring impact from more accurate social media listening and timely engagem...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Xerox's Tong Sun presents a set of techniques and practices for accurate sentiment and sarcasm detection through informed perspective.
She also discusses a holistic framework for measuring the business value from social media listening and engagement.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, and more.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Learn how B2B marketers searching for new ways to engage customers add interactivity to their content marketing flow to make their content stand out. Examine the basics of interactive content, why it works, use cases, and metrics. See how interactive content, content marketing, and automation work together to drive leads. Observe real examples of how companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
Presentation delivered to JiveWorld13 to help Jive Customers with value models proving both employee (internal) and customer (external) community programs.
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Presentation delivered at CSC's TBSC 2012 Conference June 2012. Covers: 1. Social Business Defined 2. CSC's Social Business & Community Eco-System Strategy 3. CSC Social Media Program and 4. Framework for Success
A brief description of community advocates, what they are and why you need them. Also includes a brief overview of CSC's community advocate program used in the deployment of CSC's employee community, C3.
CSC Case Study: 4 Steps to Securing Management Sponsorship for Your Enterprise 2.0 Initiative (CSC-only portion of presentation presented at JiveWorld October 2009)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Advanced measurement: Proving Business Value to Expand or Sustain Your Community
1. Corey Matthews
Sr. Strategy Consultant
Jive Software
Advanced Measurement:
Proving Business Value to Expand
or Sustain Your Community
#jiveworld
Claire Flanagan Josh Richau
Director Value Strategy
Jive Software
Sr. Director Product Management
Jive Software
2. Josh Richau
Sr. Director Product Management
Jive Software
Claire Flanagan
Director Value Strategy
Jive Software
Corey Matthews
Sr. Strategy Consultant
Jive Software