Alcatel-Lucent - Beyond Enterprise 2.0

BEYOND ENTERPRISE 2.0 WORKSHOP
INCREASING COLLABORATION AND EXPERTISE SHARING
THROUGH SOCIAL AND INNOVATIVE INITIATIVES
Jerome Colombe - @sYsIphe
Beyond Enterprise 2.0 Conference 2012 – Amsterdam (Netherland)

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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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AGENDA

CONNECT

COLLABORATE

CONTRIBUTE

© – Tom Purves
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CONNECT
INTRODUCTION

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ALCATEL-LUCENT

REALIZING THE POTENTIAL OF A CONNECTED WORLD

“ Broadband everywhere is speeding up life and
business. It takes no time to go from having a
new idea, to touching people’s lives. We must “
“
“
“
“
“
“
“
”
innovate – and help our customers innovate –
at the speed of ideas.
Ben Verwaayen
Chief Executive Officer

FAST • Headquarters: Paris, France • R&D Budget: €2.5 billion
• Annual Revenues: approx. €16 billion • Active Patents Held: 27,900
FACTS
• Employees: 77,000 + • Patents Awarded in 2010: 2,400
• 130 countries • Nobel Prizes Won: 7

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CONNECT-COLLABORATE-CONTRIBUTE
FROM ADOPTION TO EFFECTIVE COLLABORATION

TYPE OF COMMUNITY
TYPOLOGY • Cross-organization, ALU Portfolio, Non professional oriented
• Organic, Project, R&D, Technology related

ORGANIZATION
COMMUNITY • Community Manager full time (2 experts – animation and tools)
MANAGEMENT • Advocates (20) et Group/Community owners (> 4000)

INTERACTION
SUPPORT • Support done by CM, Advocates, Group owners and users
• Expert presence, Crowdsoursing principle

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ENGAGE TODAY
USAGES & INTERACTIONS

61k
USERS
25%
ACTIVE
6%
CONTRIBUTORS

4000
GROUPS/COMMUNITIES
1300
POLLS/SURVEYS

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INTERACTIONS BETWEEN SOME COMMUNITIES

NB: The name of the communities have been deleted for public release of this presentation

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COLLABORATE
GROUPS SESSION

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WORKSHOP TOPICS

Examining various collaboration tools, programs and
initiatives which maximize employee interaction

Understanding the opportunities in collaboration through
Enterprise 2.0 tools when projects exceed the typical 9-5
working hour
Effectively connecting remote geographic locations and
employees in different sites through online tools
Driving business results and building international
communities online to maximize projects and collaborative
working

Reducing costs and driving business value through online
joint ventures and team projects
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ME, MYSELF AND I
TAKE 5 MINUTES TO
INTRODUCE
EACH OTHER
WITHIN
YOUR GROUP

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TIME OUT!

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CONTRIBUTE
CONCLUSIONS & DEBATE

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DEBRIEF BY GROUP – KEY PROPOSITIONS

PROGRAMS PROJECTS GEO
& & &
TOOLS TOOLS TOOLS

INT’L ROI
& (the famous)
CM

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BEYOND ENTERPRISE 2.0?
LEARN AS YOU GO ALONG

© Honda

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ANNEXES

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THE ALCATEL-LUCENT 2.0 JOURNEY
Ask@Ben : Direct relation with the CEO with no filter (private)

Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07

External social media presence (Blog, Twitter, Youtube) *

Launch Engage (Jive)
Connect.Collaborate.Contribute

2008 2009 2010

Blog
Forum Beta unified platform (Jive)
Wiki
Sharepoint

Internal Youtube, Livebloging, Livechat and Cafés Wiki
Benchmark and analysis internal 2.0 strategy

Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support

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CONTEXT OF OUR TRANSFORMATION
NEW COMMON OBJECTIVES

Transparency, openness, trust and responsibility

Collaboration and individual excellence

Sharing and best practices vs silos and duplication

Relevance and keep the goal

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(R)EVOLUTIONS IN LESS OF 2 YEARS
ONTO MANAGEMENT & EMPLOYEES

FROM … … TO

CENTRALIZED DECENTRALIZED

TOP-DOWN PARTICIPATION

SIDE CONTROLS ENCOURAGEMENT

MODERATION OPENING

PROTECTION TRANSPARENCY

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PROGRESSIVE & PRAGMATIC USAGES
SOME EXAMPLES

PASSION GET HELP

PHOTOGRAPHY EMPLOYEE TO EMPLOYEE
UNIVERSAL TOPIC SUPPORT
• Theme of the month • CM|Advocates|Users on duty
• Tips & Ideas • Café Engage
• Amélie Poulain @ ALU! • Guidebook
• Engage: the platform life

ENGAGE INSIDE SUCCESS STORIES
FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS
DEVELOP WITH ENGAGE ENGAGEMENT
• No governance • Email usage re-visited
• Data visualization • Think Out Loud
• Bell labs & R&D integration • Tagging and search
• Unique Communications • Social Media Ninja
channel (e.g. Earnings Q&A) • Sales & Marketing

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NEW OPPORTUNITIES
THE POWER OF THE CONTENT (finally!) FOR

COMMUNICATIONS | Perspectives

• Integrate individual communications within the global one
• Re-focus the importance of tagging and opting-in for individuals
• Reduce the noise and bet on serendipity to spread up information
• Community manager as new communication manager

ORGANIZATIONS | Initiatives
• Faster consideration of reality of the field
• Influence of community in decision making
• Review of Marketing-Communications “deliverables”
• Advocates and Experts in front to help and support

INNOVATIONS | Speed of ideas

• “Fly our own jet” strategy
• Integrate external collaboration within internal
• Immediate success stories sharing
• Integrate “Engage” within Bell Labs initiatives
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BEST PRACTICES
THE SIDE OF LIGHT
RESTRUCTURING
THE INTERNAL COMMUNICATIONS
- Review of the relevance of internal channels
- Mainstreaming discussion and collaboration

COMMITMENT
IMPACTS TO CONVINCE AND HELP COLLEAGUES
& - Organization of “Cafés Engage” in several countries
USAGES - Birth of initiatives directly and only within “Engage”
- Get help managed by advocates and users

EMERGENCE
OF CROWDSOURCING PRINCIPLES
- Confirmation of existence and importance of experts
- Use of expertise to start or amend documentation
- Managers encourage to participate and get new ideas

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RISKS AND PITFALS
THE DARK SIDE
COPYCAT
FORMER HABITS
- Temptation to recreate / clone / migrate Intranet
- Return of new silos (via group vs community)
- Official versus UGC for communications

BYPASS
ORGANISATION DECISIONS TACTIC
- Challenge all decisions made before &
- Need of full transparency even on “sensitive” topics CHANGES
- Express and questions on re-organizations

QUESTIONNING
IMPACTS FOR SOCIAL NETWORKING
- Place of anonymous in the debate (representativeness)
- Overload of information (expressing of feeling)
- Outdated and unconcluded threads

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COMMUNITY EXAMPLE
“GREEN” INITIATIVE & STRATEGY

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INTERNAL SURVEY AFTER 1 YEAR
WHAT THINK OUR COLLEAGUES?

71%
EASIER
55%
EASIER
60%
EASIER

CONNECT | Easier to be more aware of other ALU areas

COLLABORATE | Easier to find information and expertise

CONTRIBUTE | Easier to reach, ask, share, advertise …

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NEXT STAGES
ADOPTION CONFIRMATION AND “DIGITAL WORKPLACE”

COMMUNICATION HELP AND SUPPORT

“ENGAGE” CAMPAIGN CROWDSOURCING
• Evengelization • The life of Engage
• New adapted tutorial • Best practices
• Clarify the ecosystem • Expert role and highlight

ANALYSIS ANIMATION

TOOLS & REPORTING CM ROLE AND ACTIONS
• Basic metrics • “Cleaning Day”
• Social Media oriented metrics • Dedicated training
• Data vizualization • Serendipity and support

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Alcatel-Lucent - Beyond Enterprise 2.0

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