Uploaded byJerome Colombe
Alcatel-Lucent Enterprise 2.0 Journey
Alcatel-Lucent emphasizes the importance of innovation and effective collaboration in a connected world, highlighting their enterprise 2.0 strategies at a summit in Paris. The document outlines the company's efforts in transforming internal communications, engaging employees through community management, and leveraging crowdsourcing principles for idea generation. It also discusses potential pitfalls, such as information overload and the risks of reverting to old communication habits.
More Related Content
Similar to Alcatel-Lucent Enterprise 2.0 Journey
Alcatel-Lucent Enterprise 2.0 Journey
- 1. © Infoloisir.fr CONNECT-COLLABORATE-CONTRIBUTE THE ALCATEL-LUCENT#E20 JOURNEY Jerome Colombe - @sYsIphe Enterprise 2.0 Summit Conference 2012 – Paris (France) 1 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 2. ALCATEL-LUCENT REALIZING THE POTENTIALOF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must innovate – and help our customers “ “ “ “ “ “ “ “ ” innovate – at the speed of ideas. Ben Verwaayen Chief Executive Officer FAST • Headquarters: Paris, France • R&D Budget: €2.5 billion • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900 FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7 2 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 3. TRANSFORMATION IN LESSOF 2 YEARS OUR EQUATION: SIMPLE TRIGGERS A NEW GUY … … OLD WORDS TRANSPARENCY OPENNESS TRUST RESPONSABILITY Call Me Ben EXCELLENCE 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 4. #ENGAGE - PARTOF OUR DNA 60000 PROFILES 4000 GROUPS 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 5. CONNECT-COLLABORATE-CONTRIBUTE FROM ADOPTION TOEFFECTIVE COLLABORATION TYPE OF COMMUNITY TYPOLOGY • Cross-organization, Business, Non professional oriented • Organic, Project, R&D, Technology related ORGANIZATION COMMUNITY • Community Manager full time (2 experts – animation and tools) MANAGEMENT • Advocates (20) et Group/Community owners INTERACTION SUPPORT • Support done by CM, Advocates, Group owners and Users • Expert presence, Crowdsoursing principle 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 6. INTERACTIONS WITH USERS& COMMUNITIES NB: The name of the communities have been deleted for public release of this presentation 6 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 7. BEST PRACTICES ALUBENEFITS THE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend ideas & documentation - Managers encourage to participate and get new ideas 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 8. RISKS AND PITFALS THEDARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensitive” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 9. ALCATEL-LUCENT #E20 PRINCIPLES? LEARN AS YOU GO ALONG © Honda 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 10. 10 COPYRIGHT © 2012ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 11. ANNEXES 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 12. THE ALCATEL-LUCENT 2.0JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 12 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 13. PROGRESSIVE & PRAGMATICUSAGES SOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing 13 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 14. NEW OPPORTUNITIES THE POWEROF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives 14 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
- 15. INTERNAL SURVEY AFTER1 YEAR WHAT THINK OUR COLLEAGUES? 71% EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … 15 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.