The document outlines an upcoming webinar hosted by Telligent on the characteristics and strategies for building world-class communities, scheduled for March 23, 2011. It emphasizes the importance of social interaction in business and provides nine key characteristics of successful communities, including a well-defined purpose and fostering a culture of belonging. Additional resources and contact information for Telligent are also included.

1. Today’s
Webinar:
Learn
the
Characteris;cs
of
World
Class
Communi;es
Webinar
starts
at
11:00AM
CST
Audio
Dial-­‐in:
#WCCTelligent
Call-­‐in
toll-­‐free
number
(US/Canada):
1-­‐866-­‐469-­‐3239
List
of
global
call-­‐in
numbers:
hCp://bit.ly/ghGrWl
Access
code:
806
626
634
Read
the
Mashable
ar;cle
hCp://on.mash.to/g72D8r
Download
the
white
paper
hCp://telligent.com
Learn
More
About
Telligent
www.telligent.com
|
sales@telligent.com
|
#telligent
Upcoming
World
Class
CommuniSes
webinar:
March
23,
2011
-­‐
Strategies
for
Building
World
Class
Communi;es
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

2. World Class Communities
Rob Howard, Founder & CTO
Cecilia Edwards, Sr. Director of Strategy
Today’s
Webinar:
Learn
the
Characteris;cs
of
World
Class
Communi;es
Upcoming
Webinar
(March
23rd):
Strategies
for
Building
World
Class
Communi;es
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

3. February,
1995
about
the
Internet…
hCp://www.newsweek.com/1995/02/26/the-­‐internet-­‐bah.html#
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

4. Social
is
the
new
normal
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

5. Ignoring
social
is
a
real
business
risk.
Facebook
larger
than
Spending
expected
US
PopulaSon
to
conSnue
15.7%
growth
2010
2011
1.3b
500m
300m
$664m
$769m
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

6. Why
do
some
communi;es
succeed?
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

7. While
others
communi;es
whither
and
die?
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

8. The
Social
Ecosystem
Par;cipa;ng
Listening,
establishing
reputaSon
Managed
Listening,
supporSng,
building
reputaSon,
markeSng
External
CommuniSes
Owned
Closed
Network
Listening,
supporSng,
building
relaSonships,
collaboraSng
Example:
customer
communiSes
Internal
Example:
channels,
members
CommuniSes
Example:
Intranets,
communiSes
of
pracSce
Copyright
Telligent
2011
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

9. Nine Characteristics
of World Class
Communities
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

10. 1.
A
well-­‐defined
purpose
Social
Networks
Online
CommuniSes
RelaSonships
Business
ObjecSve
Primary
Purpose
Primary
Enabler
Common
AcSvity
RelaSonships
Copyright
Telligent
2011
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

11. Lionel Menchaca
Dell
Scott Guthrie
Microsoft
2.
An
emphasis
on
being
personal
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

12. 3.
Foster
a
culture
of
belonging
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

13. 4.
Relevant
and
unique
content
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

14. 5.
Leverage
the
wisdom
of
the
crowd
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

15. 6.
Influen;al
members
are
highlighted
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

16. 7.
Reward
with
pixels,
not
pennies
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

17. 8.
Guidelines
for
par;cipa;on
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

18. 9.
Membership
has
its
privileges
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

19. Characteristics of World Class Communities
Iden;fiable
business
objec;ves
An
emphasis
on
being
personal
A
culture
of
belonging
Major
source
of
relevant
content
Leverage
the
wisdom
of
the
crowd
Influen;al
members
are
highlighted
Reward
with
pixels,
not
pennies
Establish
and
enforce
guidelines
Membership
has
its
privileges
World Class Communities World
Class
Checklist
©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

20. Think
Back
to
big,
Start
basics
Small
Constantly
Su ccess
Evolve
Me trics
Be
visible
and
engaged
World Class Communities How
to
become
world
class
©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

21. Social
commerce
is
how
we
buy
Integrate
with
consumer
social
networks
Relevance,
RecommendaSons,
and
RaSngs
People
expect
mobility
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

22. Follow
us!
Where
to
learn
more
@telligent
World
Class
Communi;es
whitepaper
• Digital
copy
from
telligent.com
• Read
the
Mashable.com
arScle
Contact
Telligent
–
sales@telligent.com
• Want
More?
DemonstraSon
for
your
team
• Want
More?
Half-­‐day
workshop
on
World
Class
CommuniSes
Acend
our
next
Thought
Leadership
Webinar
Series
• Strategies
for
Building
World
Class
CommuniSes
• March
23,
2011,
11:00
CST
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

23. Upcoming
Telligent
Round
Table
Ci;es
• Toronto,
February
15th
• New
York,
February
17th
• SeaCle,
March
7th
• London,
March
10th
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.

24. Ques;ons
&
Discussion
Webinar Presented by Telligent Rob Howard
telligent.com | +1 (877) 492-9484 rhoward@telligent.com
Follow us on Twitter: @telligent @robhoward
World Class Communities ©
Copyright
2011
Telligent
Systems.
All
Rights
Reserved.