Learn The Characteristics Of World Class Communities
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Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die? Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to: Identify business objectives Leverage the wisdom of the crowd Provide privileged membership View these slides to learn how your organization can build a world-class community.
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Learn The Characteristics Of World Class Communities
- 1. Today’s Webinar: Learn the Characteris;cs of World Class Communi;es Webinar starts at 11:00AM CST Audio Dial-‐in: #WCCTelligent Call-‐in toll-‐free number (US/Canada): 1-‐866-‐469-‐3239 List of global call-‐in numbers: hCp://bit.ly/ghGrWl Access code: 806 626 634 Read the Mashable ar;cle hCp://on.mash.to/g72D8r Download the white paper hCp://telligent.com Learn More About Telligent www.telligent.com | sales@telligent.com | #telligent Upcoming World Class CommuniSes webinar: March 23, 2011 -‐ Strategies for Building World Class Communi;es World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 2. World Class Communities Rob Howard, Founder & CTO Cecilia Edwards, Sr. Director of Strategy Today’s Webinar: Learn the Characteris;cs of World Class Communi;es Upcoming Webinar (March 23rd): Strategies for Building World Class Communi;es World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 3. February, 1995 about the Internet… hCp://www.newsweek.com/1995/02/26/the-‐internet-‐bah.html# World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 4. Social is the new normal World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 5. Ignoring social is a real business risk. Facebook larger than Spending expected US PopulaSon to conSnue 15.7% growth 2010 2011 1.3b 500m 300m $664m $769m World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 6. Why do some communi;es succeed? World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 7. While others communi;es whither and die? World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 8. The Social Ecosystem Par;cipa;ng Listening, establishing reputaSon Managed Listening, supporSng, building reputaSon, markeSng External CommuniSes Owned Closed Network Listening, supporSng, building relaSonships, collaboraSng Example: customer communiSes Internal Example: channels, members CommuniSes Example: Intranets, communiSes of pracSce Copyright Telligent 2011 World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 9. Nine Characteristics of World Class Communities World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 10. 1. A well-‐defined purpose Social Networks Online CommuniSes RelaSonships Business ObjecSve Primary Purpose Primary Enabler Common AcSvity RelaSonships Copyright Telligent 2011 World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 11. Lionel Menchaca Dell Scott Guthrie Microsoft 2. An emphasis on being personal World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 12. 3. Foster a culture of belonging World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 13. 4. Relevant and unique content World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 14. 5. Leverage the wisdom of the crowd World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 15. 6. Influen;al members are highlighted World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 16. 7. Reward with pixels, not pennies World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 17. 8. Guidelines for par;cipa;on World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 18. 9. Membership has its privileges World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 19. Characteristics of World Class Communities Iden;fiable business objec;ves An emphasis on being personal A culture of belonging Major source of relevant content Leverage the wisdom of the crowd Influen;al members are highlighted Reward with pixels, not pennies Establish and enforce guidelines Membership has its privileges World Class Communities World Class Checklist © Copyright 2011 Telligent Systems. All Rights Reserved.
- 20. Think Back to big, Start basics Small Constantly Su ccess Evolve Me trics Be visible and engaged World Class Communities How to become world class © Copyright 2011 Telligent Systems. All Rights Reserved.
- 21. Social commerce is how we buy Integrate with consumer social networks Relevance, RecommendaSons, and RaSngs People expect mobility World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 22. Follow us! Where to learn more @telligent World Class Communi;es whitepaper • Digital copy from telligent.com • Read the Mashable.com arScle Contact Telligent – sales@telligent.com • Want More? DemonstraSon for your team • Want More? Half-‐day workshop on World Class CommuniSes Acend our next Thought Leadership Webinar Series • Strategies for Building World Class CommuniSes • March 23, 2011, 11:00 CST World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 23. Upcoming Telligent Round Table Ci;es • Toronto, February 15th • New York, February 17th • SeaCle, March 7th • London, March 10th World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.
- 24. Ques;ons & Discussion Webinar Presented by Telligent Rob Howard telligent.com | +1 (877) 492-9484 rhoward@telligent.com Follow us on Twitter: @telligent @robhoward World Class Communities © Copyright 2011 Telligent Systems. All Rights Reserved.