2. Core elements of
Communications/engagement
Making CRP information and
resources open and accessible
Communicating and
engaging policy dialogue
to scale up results
Communicating and
engaging for effective
partnerships
Learning and sharing to improve
collaboration among scientists
within and across CRPs
Communicating about
the programme, its
science and results
Communicating and
engaging to scale out
practices and knowledge
Communicating for
Development
outcomes
Communicating
About the program
3. Using a range of channels to reach audiences
See
Hear
Behaviour
change
Do
Social Media,
Website, reports,
briefing notes
Workshops, face to
face, radio, Tv, etc
Field work, study
tours
4. 1. Improve messaging and targeting
The Detail
The Big Picture
The
Hook
Messages
Elevator pitches
Engagement
Social media
Syntheses
SoKs
Infographics
Atlases
Dialogues
Formal articles
Technical solutions
Highly
specialised
LowcomplexityHighcomplexity
Low
specialisation
5. WLE Multiple scales and levels: contextualized
Project
National/Landscape
Regional
Global
Global knowledge leader
and advance
sustainability
Influencing
investments
and policies
Reaching
Next users
8. Communicate about the science and new relations
Each project supposed
to have 1-2 web stories
coming out
Can use different
channels
• Story about the
science emerging or
relations
• Discussion/Thrive blog
pieces
• Podcast: notes from
the field
Use of Film – Beels of
Bangladesh
• Challenges to improving Equity in the
Gash Die: 179 views
• Putting a price on wetlands: 220 views
12. Focal Region Level
Sharing regular email
updates
Working with the media
Engaging partners and
stakeholders
Documenting partnerships
Linking across projects –
facilitating sharing (of tools
etc)
Synthesis
13. Project Level
Engagement - w
stakeholders, in
processes - for
uptake
Materials and
products
Dissemination and
sharing
15. Products for next users
Social Media & Websites Media
Guidelines/manuals Tools
16. Social media
- Has potential, especially if
targeted via tagging and
hashtags
- Our invitation reached
about 2,500 people since
last night
17. Engagement
1. Innovation Platforms
• Recognized as convenor between
research and Ministry of
Agriculture based on CPWF NBDC
2. Round Tables
3. Government working groups/departments
4. Mobile workshops
5. Linkages to donors/initiatives
6. Innovative facilitation techniques
18. Sharing Project materials
CGIAR is moving to an
open access policy
which has implication for:
• Ensuring all
publications, reports are
accessible
• Use of Open Access
Journals
Collection of report,
publications and outputs
for wider use
Sharing data via relevant
channels and platforms
19. Acknowledging Funders
Paramount importance in
uncertain funding
environment
“This work is carried out
with support from CGIAR
Fund Donors”
Attribute to WLE by
including WLE logo
Acknowledge bilateral
and W3 funders, too.
20. WLE Synthesis
KMC team will support
development of
• Knowledge briefs
• Policy briefs
• Synthesis briefs/State of
Knowledge papers
• Blog months/Podcasts
• Outcomes stories
• Toolkits and manuals to support
uptake & capacity development
21. Questions
Who are the three main target groups/clients/next users for your
projects and what are the main two communication products you
will produce in the next 6 months?
What are 3-5 engagement or policy processes you will involve
yourselves with (workshops, national/regional/local policy
processes)? Be specific re. whom, when, how.
What support would you like from focal region or program team?
Editor's Notes
Everyone has to do it; not just at the global level
You can keep updating your own project page – you’re part of a bigger program
- tools
- manuals
- guidelines
- technical and policy briefs
Websites
Social media – share to relevant channels
- tools
- manuals
- guidelines
- technical and policy briefs
Websites
Social media – share to relevant channels