2. Key challenges: How to communicate effectively
Informing our audiences
Influencing decision makers
Delivering tools & technologies
Effective exchange and learning
3. Engaging and informing specific groups
Global visibility
National
Engagement
Farmer/Community
Engagement
4. HSAD-Iraq - Key action areas 2013-2014
• Engaging government partners, extension
services and farmers groups
Transferring knowledge and expertise as part of the project
• Strategic communication and advocacy:
Informing specific groups
• Information management:
Capture and organize all project information for future use
• Knowledge sharing and learning:
Capturing and synthesis of learning from the project
5. Tactics and products
• Project work with partners
• Engaging decision makers
• Informing international stakeholders
• Rolling weekly web campaign
• Reports, manuals and synthesis documents
• Information platform for future use
9. • Over 60 articles & case studies posted on HSAD web
page (October-May)
• E-newsletters: 8 newsletters opened, on average, by
1000 people
• Social media: over 4600 people saw information
related to HSAD
• HSAD website: Over 6000 views for the duration of the
Project
Outputs & Impacts
10. • FAO
• UN University
• Aus-Aid/ACIAR
• USAID network
• NGO Iraq coordinating committee
• European donor network
• Range of US and European Universities
• World Bank
• Ministry of Agriculture, Turkey
• Cyprus Ministry of Agriculture, Research Directorate
• IFPRI…other CGIAR centers
Some users of HSAD Information
11. What will the project leave behind?
• Website with documentation, information
products and information
• Extension materials and manuals
– Extension fact sheets (practices and interventions)
– Information videos on practices and examples
– Extension videos made by project teams
– Manuals – Arabic, Kurdish
• Synthesis of learning – Working papers
• Information management:
Capture and organize all project information for future use
