1. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
COMMUNICATION & KNOWLEDGE
MANAGEMENT
Summary Strategy/Plan
Joel Suzi
JHPIEGO, Malawi 2012
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2. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
C&KM Objectives/Goals for Organization Services
1. Enhance working relationships and networking among project
team.
2. Support Organization project management.
3. Facilitate knowledge access and exchange among Organization
team members and health workers in Malawi.
4. Tell the Organization story.
5. Collect and share programmatic resources.
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3. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
C&KM Objectives/Goals for Organization
(cont.)
6. Promote intra- and cross-program learning.
7. Support professional development for program team.
8. Contribute content to existing global health platforms and
repositories to extend reach of knowledge.
9. Build and support knowledge management capacity of
government.
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4. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
C&KM Approach
• Use a range of dissemination approaches, from low-
tech to high-tech, to maximize reach:
– Print distribution to government, districts
– Face-to-face meetings, conferences
– SMS for service delivery support in communities
– E-mail:
• CoP group discussions
• Electronic newsletter
– Websites and web-based repositories
• Reach out to other projects with print dissemination
mandates to request materials be shipped to
government, districts.

5. Activities under each objective
1. Enhance working relationships and networking
among project team
– Collaboration site for Organization team
– E-mail groups
– Mini-workshops for knowledge updates and skills
building - such as BBLs
– Contact directory for Organization team
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6. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
Activities under each objective (cont.)
2. Support Organization project management
• Preparing and distributing work plans, reports
• Using collaboration site, e-mail groups and SMS technology for
announcements, updates and other alerts
• Action: Set up contact directory and install FrontlineSMS hub
3. Facilitate knowledge access and exchange among Organization
team and health workers in Malawi
– Using the collaboration site and e-mail groups
– Setting up print resource repositories at national and
district offices
– Orienting and promoting use of professional searches
and on-line communities
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7. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
Activities under each objective
4. Tell the Organization story
– Disseminating branding guidelines and branded items
• Actions: Procure wall frames, signposts and sundry items
– Producing and providing access to knowledge outputs
• Success stories
• Program profiles: people / activity
• Fact sheets
• Profiles of people previously trained by Organization
• Photographs
• Project newsletter
• Project website
• Conference presentations & journal publications
– Media linkage
• Building links with the media for program orientation, coverage and sustained
information sharing
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8. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
Activities under each objective
5. Promote intra- and cross-program learning
• Generating, sharing, disseminating project lessons
– Communities of Practice (CoPs)
• Discussion groups according to technical area of interest
• Global CoPs; e.g. IBP Knowledge Gateway
• Action: Develop How-To guidelines; orient and encourage team to capture program impact
anecdotes; package and share lessons learned through journal articles, conference abstracts,
presentations and panels
6. Support Organization team members professional development
• Orienting and encouraging team to use eLearning opportunities
• Orienting and promoting participation in CoPs
• Alerting team to sources of scientific and technical information
• Action: Prepare and disseminate catalogue and alerts
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9. Joel Suzi
COMMUNICATION & KNOWLEDGE MANAGEMENT Strategy
Activities under each objective
7. Contribute content to existing global health platforms and
repositories to extend reach of knowledge
– Contributing program resources (toolkits, manuals, guidelines, fact
sheets and other products and reports) to central repositories; e.g.,
JLibrary, DEC, POPLINE and partner repositories
– Action: Link with communications reps at partner organizations
8. KM Capacity building and support of government
– Collaborating with government in enhancing their
website
– Building capacity of government – HEU in
managing website
– Exploring long-term web hosting options
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