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Fostering A Community of Collaboration and Learning (Higher Ed Web 2015)

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Only a few years ago, New York University lacked a central team to oversee its social media presence, and there was very little sense of community among social media managers in various departments across the university. Through the creation of a new position and a Social Media Ambassadors group, the university has dramatically refocused its efforts in the social media realm -- and achieved some striking results. Two actions played a key role in these successes. First, the New York University Social Media Ambassadors group was formed in 2012, and now counts as members more than 175 community managers from across NYU. From online meetings and knowledge sharing through the use of Google Groups to in-person meetings twice a semester -- featuring presentations from representatives of industry giants such as Facebook, Twitter and Instagram -- the group has created a professional development opportunity for NYU’s community managers to share and learn. Secondly, social media training was implemented through the use of NYU's iLearn program, as well as one-on-one and group consultations with school and department employees. The opportunity to learn, share, and lead has led to an increased interest and sense of community in social media across the university's global campus. This presentation will provide guidance on creating community of learning and leading, tips for forming a collaborative university group of your own, and lessons learned over the course of the past two and a half years.

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Fostering A Community of Collaboration and Learning (Higher Ed Web 2015)

  1. 1. One University, How Many Accounts? Chris Barrows
 High Ed Web Photo credit - Flickr User: Aiden Jones #heweb15 Fostering A Community of Collaboration and Learning
  2. 2. Chris Barrows (@CBarrows) Photo Credit: Sy Aybudu Who Am I? Photo credit: Sy Aybudu #heweb15
  3. 3. Photo Credit: Sy Aybudu #heweb15Photo credit - Flickr User: Mat-
  4. 4. Digital Communications Group nyu.edu/digicomm
 @NYUDigiComm Photo credit - Flickr User: DSkley #heweb15
  5. 5. The NYU Social Team nyu.edu/socialmedia Photo credit - Flickr User: DSkley #heweb15
  6. 6. Photo Credit: Sy Aybudu Get To Know NYU Photo credit: Nick Johnson #heweb15
  7. 7. NYU’s Global Locations Graphic Credit: Mark Courtney #heweb15
  8. 8. The Collaborative Hurdle Photo Credit - Flickr User Robert_voors #heweb15 What Challenges Do YOU Face?
  9. 9. Organizational Structure Photo credit - Flickr User: Focx #heweb15
  10. 10. Politics Photo credit - Flickr User: ThomasHawk #heweb15
  11. 11. Technology Photo credit - Flickr User: jdhancock #heweb15
  12. 12. Time Photo credit - Flickr User: Peter J Lambert #heweb15
  13. 13. Leadership Buy-In Photo credit - Flickr User: RobertErickson #heweb15
  14. 14. YouTube Credit: Fox Television - Futurama But I have good news for you #heweb15
  15. 15. Overcoming Hurdles Photo credit - Flickr User: PiratePix2 #heweb15
  16. 16. Crossing the streams is OK! #heweb15
  17. 17. It Starts 
 With You Photo credit - Flickr User: DHammza #heweb15
  18. 18. Photo credit - Flickr User: Courtneyrian Collaboration “To Do’s” #heweb15
  19. 19. To Do
 Build Communication Photo credit - Flickr User: Courtneyrian #heweb15
  20. 20. Photo credit - Flickr User: DHammza Build A Key Contact List Include: 1. Phone Number 2. Email 3. Role | Title 4. Accounts Managed 5. Connections #heweb15
  21. 21. Photo credit - Flickr User: Peter J Lambert Example: Advanced Contact List #heweb15
  22. 22. To Do
 Establishing Relationships Photo credit - Flickr User: Courtneyrian #heweb15
  23. 23. Photo credit - Flickr User: SurfaceWarriors It Takes Two (or more) #heweb15
  24. 24. Photo credit - Flickr User: Quinnanya Determine Personality #heweb15
  25. 25. Photo credit - Flickr User: Brewbooks Take It Offline #heweb15
  26. 26. Photo credit - Flickr User: Quinnanya Listen and Learn #heweb15
  27. 27. Photo credit - Flickr User: Quinnanya Say “Hello” #heweb15
  28. 28. Photo credit - Flickr User: Quinnanya and “Thank You” Say “Hello” #heweb15
  29. 29. Track Relationship Growth Photo credit - Flickr User: DHammza • What ideas have you provide others?
 • What ideas have others provided you? #heweb15
  30. 30. To Do Provide Value Photo credit - Flickr User: Courtneyrian #heweb15
  31. 31. Photo credit - Flickr User: alachuacounty “How can I help you?” #heweb15
  32. 32. Giving Without Being Crushed: http://bit.ly/TimMcGiving “What’s In It FROM Me?” - Tim McDonald @TAMcDonald #heweb15
  33. 33. Photo credit - Flickr User: West_Point Conduct Trainings #heweb15
  34. 34. NYU iLearn Program (Summer 2015) #heweb15
  35. 35. Photo credit - Flickr User: Alan Levine Utilize Feedback #heweb15
  36. 36. To Do
 Support Value w/ Data Photo credit - Flickr User: Courtneyrian #heweb15
  37. 37. Photo credit - Flickr User: nicmcphee Data Rules #heweb15
  38. 38. But not everyone GETS it #heweb15
  39. 39. Photo credit - Flickr User: b-tal Speak Their Language #heweb15
  40. 40. Photo credit - Flickr User: b-tal Speak Their Language • Be brief • Be visual • Be honest • Provide meta data Helpful Hints #heweb15
  41. 41. To Do
 Establish A Community Photo credit - Flickr User: Courtneyrian #heweb15
  42. 42. Provide Resources nyu.edu/socialmedia #heweb15
  43. 43. NYU Social Media Ambassadors Photo credit - Flickr User: Docsearls “The Social Media Ambassadors Group is designed to facilitate community amongst the members increasing knowledge, awareness, and best practices in the areas of social media at NYU.” #heweb15
  44. 44. Provide Key Updates Screenshot: NYU Scoop It Page http://www.scoop.it/t/nyu-social-media-ambassador-share-board #heweb15
  45. 45. Provide Key Updates Screenshot: NYU Scoop It Page http://blogs.nyu.edu/digital-communications/ #heweb15
  46. 46. Photo credit - Flickr User: Quinnanya #CongratagradNYU #heweb15
  47. 47. Ted Rubin Says It Best… Graphic Credit: AgoraPulse @TedRubin #heweb15
  48. 48. @CBarrows Thank You! Chris.Barrows@nyu.edu Photo Credit: Sy Aybudu #heweb15

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