2. Objective 1: To improve UFAAS visibility
through branding and media relations
1.1 Develop branding policy
• Develop standard UFAAS branding materials such as
UFAAS logo, calendar, diary, pictures, letterhead,
signature, PowerPoint, flyers, banners, envelops,
presentations, press releases etc.
• Establish relations with leading media houses for
electronic, print and new media country wide
• Conduct a media sensitization/ media training
• Profile media houses
• Conduct press conferences
3. Objective 2: To improve, manage and disseminate
information between UFAAS, its Partners and Stakeholders
through utilization of electronic and non- electronic media.
2.1. Develop process of dissemination of information
between UFAAS and its Partners and Stakeholders
2.2. Develop and upgrade UFAAS multimedia tools,
electronic materials and virtual social networking
platform
• Re-design UFAAS brochure s to include achievements,
elaborated thematic areas and FAQs
• (to be discussed with executive)
• Develop UFAAS News letter
4. Objective 2: To improve, manage and disseminate
information between UFAAS, its Partners and Stakeholders
through utilization of electronic and non- electronic media.
2.2. Develop and upgrade UFAAS multimedia tools,
electronic materials and virtual social networking
platform ……
• Develop detailed analysis of UFAAS achievements
• Format, edit and print Annual reports (will depend on
availability of funds)
• Upgrade and update UFAAS website (In progress)
• Upgrade and update social Media Facebook, …)
• Develop UFAAS E-library
• Produce UFAAS Documentary on objectives and focus
of Agricultural Extension and Advisory Services in
Uganda
5. Objective 3: To improve general exchange of experiences
among the stakeholders and partners nationally for learning
and evidence based policy formulation
3.1. Develop an exchange framework among CF and other
informal groupings at regional and district level
• Provide support for cross- regional exchange of
expertise – Thematic Groups
• Undertake syntheses and strategic studies on topical
issues, approaches and tools
6. Objective 4: To increase support to innovative AEAS
4.1 Develop support to Innovative AEAS services
• Support at least 5 innovative ideas-identified through
farmer groups / associations
