CPWF Information and Communication Strategic  framework<br />
Focus of presentation <br />Provide Basins  with<br />Scope of  information & communication within CPWF<br />Initiate disc...
Why information & communication <br />Information is power!<br />Access to information & ideas<br />Empowerment & Ensuring...
Blurred boundaries<br />Focused on behavior change, learning, facilitation<br />Information & data management<br />Knowled...
Difference between conventional research comms & Comms for R4D<br />
Key Findings from Information and Communication Assessments<br />Improve internal communication processes <br />Info/Data ...
Framework Objectives<br />Developing effective information and communication systems <br />Integration of strategic commun...
Target groups <br />CPWF family – partners & researchers <br />Policy influencers<br />Development investors<br />Developm...
Guiding principles : Be strategic <br />Use strategic approach: the use of communication in a planned, strategic way in or...
Principle: Networked/Decentralized approach<br />
Other Principles<br />Fostering partnerships <br />Triple A approach<br />Testing use and effectiveness of social media fo...
Working areas<br />
Internal sharing/communication <br />Time-bound program – focus on partnerships <br />Developing standards for sharing acr...
Global knowledge sharing <br />Ensuring all CPWF documents are widely accessible<br />Refining CPWF publication series<br ...
Influencing global agenda<br />Focus on developing global-local linkages – global messages that can be adapted and context...
Basin support<br />Facilitate cross-basin learning and sharing  <br />Support in training and implementation <br />Synthes...
Program Communication <br />Development of global messages that can be adapted/contextualized<br />Consolidation of CPWF l...
Roles and Responsibilities <br />
Working Group questions <br />Working group questions:<br />What needs to be clarified within the strategy?<br />Strengths...
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CPWF Communication and Information Strategic Framework

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Presented by Michael Victor and Tonya Schuetz at the CPWF Basin Communication and Information Workshop, Johannesburg, 10-13 May 2011.

Published in: Technology, Business, Education
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  • Internal communication -how to improve wtihin projects, within basins to the secratiartInformation and data management. There is a need to improve how all sorts of information is managed and used Consistent use of idnetity and branding of terminology like we heard yesterdayA lot of interest in how produce stories, materials and publications for targetted audiences Using communicaton as a process
  • Another defining feature we hope to instill within the program is the use of strategic communication processes. Strategic communication is a planned and ‘systematic’ processThe assessment is often based on the KAS and defines what you changes you want to seeDesign focuses on developing a range of messages, communication channels and appeals Testing is an important part of production process and is often overlooked. Need to find ways to test out materials on the user to get their perspective. Use is not just about dissemination but finding ways that materials can be used in the process of chageImportant that process is evaluated to understand communication’s contribution
  • CPWF Communication and Information Strategic Framework

    1. 1. CPWF Information and Communication Strategic framework<br />
    2. 2. Focus of presentation <br />Provide Basins with<br />Scope of information & communication within CPWF<br />Initiate discussion on framework and issues and how fits in with emerging basin strategies and plans<br />
    3. 3. Why information & communication <br />Information is power!<br />Access to information & ideas<br />Empowerment & Ensuring voice<br />Building social capital <br />
    4. 4. Blurred boundaries<br />Focused on behavior change, learning, facilitation<br />Information & data management<br />Knowledge Sharing internally and externally <br />Communication for Development <br />Process facilitation<br />Policy advocacy<br />Program communication/Messaging<br />
    5. 5. Difference between conventional research comms & Comms for R4D<br />
    6. 6. Key Findings from Information and Communication Assessments<br />Improve internal communication processes <br />Info/Data management many systems but not linked or coherent <br />Inconsistent branding and messaging<br />Development of materials were not strategic<br />Use of communication processes for policy advocacy and supporting multi-stakeholder platforms<br />Diversity and contextualization<br />
    7. 7. Framework Objectives<br />Developing effective information and communication systems <br />Integration of strategic communication principles to support changes sought<br />Documenting outcomes and impacts <br />Shaping development agenda<br />Ensuring CPWF brand and identity <br />
    8. 8. Target groups <br />CPWF family – partners & researchers <br />Policy influencers<br />Development investors<br />Development professionals<br />Researchers and academics<br />Farmers and fishers/communities <br />Brokers, intermediaries <br />
    9. 9. Guiding principles : Be strategic <br />Use strategic approach: the use of communication in a planned, strategic way in order to bring about positive social change<br />
    10. 10. Principle: Networked/Decentralized approach<br />
    11. 11. Other Principles<br />Fostering partnerships <br />Triple A approach<br />Testing use and effectiveness of social media for internal and external knowledge sharing <br />
    12. 12. Working areas<br />
    13. 13. Internal sharing/communication <br />Time-bound program – focus on partnerships <br />Developing standards for sharing across basins <br />CPWF tags/subject cats<br />Common systems (i.e. Document repositories) <br />Testing ways to communicate within and across basins<br />M&E system as an internal sharing mechanism<br />
    14. 14. Global knowledge sharing <br />Ensuring all CPWF documents are widely accessible<br />Refining CPWF publication series<br />Links to other service providers/ knowledge banks<br />Negotiating with publishers/open access strategies <br />
    15. 15. Influencing global agenda<br />Focus on developing global-local linkages – global messages that can be adapted and contextualized<br />Developing strategies to work with the media<br />River basins on the edge documentary series (global-local linkages)<br />Packaging of phase 1 results<br />Basin Focal Project Book – targeting messages to different audiences. <br />
    16. 16. Basin support<br />Facilitate cross-basin learning and sharing <br />Support in training and implementation <br />Synthesis of experiences<br />Contributing research knowledge on communication and information<br />Program team<br />Basin Team<br />
    17. 17. Program Communication <br />Development of global messages that can be adapted/contextualized<br />Consolidation of CPWF logos and branding <br />Establishing website as portal<br />Maintaining partnerships/Alumni<br />
    18. 18. Roles and Responsibilities <br />
    19. 19. Working Group questions <br />Working group questions:<br />What needs to be clarified within the strategy?<br />Strengths / weaknesses, improvements?<br />Basin staff: how does this fit within the basin strategy or not<br />New ideas?<br />What issues do we want to clarify this week as part of the finalizing the strategy, clarifying roles and how to work together?<br />

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