1. University of Wrigleyville Why Should our Next Campaign Feature a New Online Fundraising Strategy? July 2009 Eric Horner, Senior Advancement Officer Eric_horner@yahoo.com Fundraising Background and Projection
2. University of Wrigleyville Current Status: Recently completed successful campaign Building on stable donor pool Strong Principal and Leadership level donors Growing Major gifts base Increasing participation among Young Alumni Setting strategic priorities Focus on more programs that engage volunteers Building new web community Solid staffing structure
4. University of Wrigleyville Case for Using an Improved Online Platform Higher Efficiency Return Online Strategy Target High Potential/Low Effort audiences; including those not on the usual prospect pools of front-line fundraisers Virtual Fundraising is increase in outreach with a minimal investment in resources = excellent ROI Strengthens depth of involvement from more diverse donors All communication more personalized; segmented based on donor interests that learns over time Triple Alumni/Volunteer Activity Critical tools to build Young Alumni via their comfort zones More variety of programming targets currently unengaged Supports a viral volunteer infrastructure Build International Activity Extends programs to engage our audiences anywhere in the world
5. University of Wrigleyville What is the effect of a Higher Efficiency Online Strategy? Modest projection of 25% more gifts at the Annual – Major level in first five years Additional Net $30-40M for Campaign Overall Annual Revenue up $3-4M by second year
6. University of Wrigleyville Side by Side Individual Giving Pyramid Projections Even if projecting average transactions stay the same, Campaign Totals increase by 7.8% Much stronger prospect depth for future campaign work
7. University of Wrigleyville Recent Example of the Online Campaign Potential Obama 2008 – more than $200,000,000 (or 30%) via small online donations (i.e. <$100 per transaction; average donor gave 2.3 times) http://www.opensecrets.org
