Communication is the exchange of information between individuals, derived from the Latin word 'communicare'. It can be verbal or non-verbal, with various styles influenced by personality traits such as expressiveness and verbal aggressiveness. Key components of effective communication include ethos, pathos, and logos, along with the principles of accuracy, brevity, and clarity.

1. COMMUNICATION

2. What is communication?
Communication is derived from the Latin word
“ communicare ” which means “to share”.
Communication is the exchange of information from
one person to another.
Communication happens when one wants share
information and ideas.
Two types of communication : Verbal and Non
verbal communication.

3. Communication styles and
Personality traits

4. Personality
traits

5. Communication styles
Expressiveness : Person who is fun loving and takes part in conversations.
Preciseness : Person who always structures his/her communication.
Verbal aggressiveness: Person who is authoritative , loud and talk in angry.
Questioningness: Person who loves to question about things.
Emotionality: People who are sentimental and defensive in communication.
Impression manipulativeness: Person who tries to impress.

6. Link between communication styles and
Personality traits
Communication styles
Expressiveness
Precisiness
Verbal aggressiveness
Questioningness
Emotionality
Impressive manipulativeness
Personality Traits
Extroversion and openness
Conscientiousness
Low on aggreableness
Openness
Neuroticism
Extroversion

7. ETHOS
PATHOS
LOGOS

8. ETHOS
• Ethos is the credibility of the person
making communication.
• Be honest.
• Build trust.
• Avoid being single perspective and
try to be objective.
• Differentiate facts from opinions.

9. PATHOS
• Effort to appeal the emotions.
• Use emotional tones.
• Simple and meaningful words.
• Acknowledge others.

10. LOGOS
• Using logic and reasons to appeal
audience.
• Story telling and logical arguments.
• Stating facts.
• Helps in building your points.

12. ABC’s OF
COMMUNICATION

13. A - ACCURACY :
Accuracy is exactness and precision.
No factual errors.
Use simple and familiar words.
Avoid excessive jargons

14. B - BREVITY :
Brevity is being brief with your information.
Don’t use many words.
Avoid repetition of words
Avoid exaggeration.
Make your information concise.

15. C - CLARITY:
Clarity is the quality of being easily understood.
Use direct language.
Use concrete words.
Avoid exaggeration.

16. NON-VERBAL
COMMUNICATION

17. Basic aspects of non verbal
communication:
Kinesics : Interpretation of body language.
Proxemics: The amount of space between speaker
and listener.
Haptics: Sense of touch.
Chronemics: Use of time.
Oculesics : Eye contact.