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Social media strategy

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Oprean Alexandru
Oprean Alexandru

The document outlines a social media strategy for companies to engage with customers online. It recommends that companies go where customers are talking on social networks, blogs, forums and participate in conversations to build trust and brand community. Measuring engagement through comments, shares and increased traffic can show the success of a social media strategy without significant monetary investment beyond staff time.

TechnologyBusiness
1 of 41
Social Media Strategy
What are Social Media ?
Forums and Online Communities
Blogs
Social Networks
Multimedia sharing
Social Bookmarking
Diggs
RSS readers
Microblogging
What are new Web usages ?
Consumers behave differently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers communicate more ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strong trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why set up a Social Media Strategy ?
Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With or without you… ,[object Object],[object Object],[object Object]
The ultimate effect ,[object Object],[object Object],[object Object],[object Object]
The other effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the expected results ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A cost free strategy ,[object Object],[object Object],[object Object],[object Object]
Case Study : DELL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks of not having a defined strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What strategy ?
Some actions to undertake… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some actions to undertake… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some behaviors… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Combine the tools ,[object Object],[object Object],[object Object],[object Object]
Be patient ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object]
MySpace ,[object Object],[object Object]
LinkedIn ,[object Object],[object Object]
Twitter ,[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
Slideshare ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Follow conversations… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure success?
What actions to measure ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What KPI ? ,[object Object],[object Object],[object Object]
Which tools for metrics ? ,[object Object],[object Object],[object Object],[object Object]

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Social media strategy