Are you exploiting the power of social media for your success? Do you think there is a better way? There are 7, actually. Have a look at my presentation and learn 7 new ways to use social media you had no clue about.

1. Networking on Social Media for Sales Reps
March, 2014
How to Grow Your Business Network With Social Media

2. 1. Participate in LinkedIn Groups
Network with people who fit your
prospect profile
Join specific groups relevant to your
business.
Answer questions, give advice and share
your knowledge.
Pay attention to who likes your posts and
comments.
Avoid selling directly on the groups.
Link:
http://www.linkedin.com/directory/groups/

3. 2. Share Insights From an Event
Share the highlights with
people who can’t attend.
Attract people interested in the same
niche.
Use the official event hashtag in your
tweets.
Pay attention to the folks who follow along,
comment or retweet your information.
Avoid not paying attention to new follows
during this time, as they could well be new
prospects for you..
Link:
www.twitter.com

4. 3. Keep It Short and Simple
Grab the attention of your
clients with specific messages
Make a point within the reduced attention
span nowadays.
Shorter messages are easier to work
between different social media channels.
Less is more.
Avoid redundant and long messages.

5. 4. Introduce Yourself on Xing
Introduce your business
through Xing groups.
XING is the largest business network in the
DACH region (Germany, Austria,
Switzerland). More than 13 million users
world wide, 6.5 of which from German
speaking countries, make use of this
network for their businesses, jobs, and
careers.
Use the mobile app to remain connected to
your peers.
Link:
www.xing.com/groups

6. 5. Share Relevant Information
Share knowledge about your
business
Show that you have some insight and
knowledge on what you’re selling.
Use the opportunity to rapport with well
established authors.
Increase your credibility within your
followers.
Avoid sharing links with personal photos or
music.

7. 6. Build a Community
Nurture people around your
business
Word of mouth marketing/advertising
(WoM) provides the most powerful
opportunity for you to reach people and for
people to reach you.
Referral selling is one of the most effective
ways of selling.
A Google+ page brings you closer to the
top in Google searches.
Avoid ignoring potential negative feedback.
Link:
https://plus.google.com/pages/create

8. 7. LinkedIn Recommendations
Highlight your skills through
endorsements.
The best way to get LinkedIn
recommendations is to give them first.
Quality is more important that quantity.
Include a link to your LinkedIn profile and
mention that you have recommendations
that will tell them more about your work
for similar clients.
Avoid sending a large amount of
recommendations requests.
Link:
http://help.linkedin.com/app/answers/detai
l/a_id/96/ft/eng

9. Like my presentation? Share it!
March, 2014