This document outlines Shelly Mahon's presentation on building an online presence through social media. The presentation covers:
1) Defining an online presence as how active one is online through websites, blogs, social media etc.
2) Reasons to create an online presence including being competitive, reaching more people, growing personally and professionally, and increasing visibility.
3) Tips for building an online brand or "Brand You" including being genuine, adding value for others, engaging consistently, and watching what you say online.
the importance of an online presence: entering the world of blogs and bloggingNed Potter
Presentation from my workshop at the CILIP New Professionals Conference, July 2010. Aimed primarily at Information Professionals who are new to blogging or want to start, but most of it is applicable to all.
the importance of an online presence: entering the world of blogs and bloggingNed Potter
Presentation from my workshop at the CILIP New Professionals Conference, July 2010. Aimed primarily at Information Professionals who are new to blogging or want to start, but most of it is applicable to all.
How to use Twitter, Facebook and Social Media to market your businessClayton Wehner
This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video
This "Twitter 101" webinar. We'll be going over:
- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level
The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
Social Media is here to stay and through it the opportunities to communicate, influence, inspire, and inform are offering us ever expansive ways to sustain relationships, build new ones, connect with like-minded others we would otherwise never meet, and to participate at a higher level in what’s happening in the world. In this session you will learn the basic elements of the top social media sites today and get the knowledge you need to start up your profiles and start creating your online presence right away!
Dos and don'ts for successful social networkingmichalbrns
Social media is an amazing tool that can play a vital role in enhancing your business prospects. However, you need to understand what social networking is all about. Here is a list of ‘dos’ and ‘don’ts’ that can help you in your social media marketing campaign.
How to use Twitter, Facebook and Social Media to market your businessClayton Wehner
This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video
This "Twitter 101" webinar. We'll be going over:
- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level
The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
Social Media is here to stay and through it the opportunities to communicate, influence, inspire, and inform are offering us ever expansive ways to sustain relationships, build new ones, connect with like-minded others we would otherwise never meet, and to participate at a higher level in what’s happening in the world. In this session you will learn the basic elements of the top social media sites today and get the knowledge you need to start up your profiles and start creating your online presence right away!
Dos and don'ts for successful social networkingmichalbrns
Social media is an amazing tool that can play a vital role in enhancing your business prospects. However, you need to understand what social networking is all about. Here is a list of ‘dos’ and ‘don’ts’ that can help you in your social media marketing campaign.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
3. What is an online presence
Generally speaking…….
It is how active you are on the web,
through personal and professional
websites, blogs, tweets, published
articles, photos, forums, etc.
3
4. Examples
:
Photos
Facebook
LinkedIn
Twitter
Blogs
Videos
Websites
Race
Results
4
“Everything we post, comment on,
or upload is contributing to the story of
who we are online – potentially to millions.
And even if you don’t make a conscious
effort to create an online presence, that
too is a narrative because you are leaving
your personal brand to chance.”
Marcos Salazar on August 13th, 2009
5. 5
Why Create an Online
Presence
Be Competitive: You can’t afford not to anymore
Reach: Meet and connect with people all over the world
Growth: Personal and professional development, self-
management and networking
Visibility: Leverage value across a variety of media. It will
enhance your recognition as an expert in the field, build
credibility and advance your career
Collaborate: Share new ideas, discuss, & work together
6. Tips To Build Brand “You”
Be Real, Be Genuine
Add Value
Promote Others
Engage, Interact, and
Follow Up
Don’t Broadcast
Participate Consistently
Don’t Focus on “A”
Listers
Don’t Worry About
Building Numbers
Watch What You Say
Pay Attention - Watch
6
10. Getting Started
Working from the “admin” part of your WordPress Site
Choose a Theme
Customize “Header”
Edit Profile from “my account” in the
upper left hand corner
10
16. 16
New Pages are dragged from the left over to the menu on the right to build a
new menu item at the top of the page. If you drag a page under something it
will show up as a dropdown menu item.
Menus
17. Posts
Posts > Add New > Write > Publish
Click the
POSTS tab
Click Add
New
Fill in the
blanks
Select
category, add
tags, and
make other
selections
Click Publish
17
20. Reasons to Blog
20
Build SEO: Websites with blogs get 55% more traffic
Differentiate Yourself: Stand out – establish a voice in your
field
Build an Infinite Search Life: your blogs will keep working for
you
Save Money: Sell without having to travel
Build a Reservoir From Which to Draw Information (Ex: 2
minute Tips) Peebles
http://www.pandecta.com/online-presence.html
21. Reasons to Blog Cont…
21
Sell: Plug products in sidebar or at the end of your blog post
(Ex: Marcia Yudkin)
Exposure: Especially as you get picked up by big sites
Development: Get others input on new products, pilots,
ideas
Peebles
http://www.pandecta.com/online-presence.html
22. Sell & Ask Others to Promote
You
NEW BOOK: Strategic
Marketing, the third in my
series of
Marketing Minute anthologies,
collects my columns on
strategy - the art of giving
prosperity a huge kick start
toward the future you most
want.
View the table of contents and
buy the whole series,
autographed:
http://www.yudkin.com/guides/index.htm
22
If you enjoy The
Marketing Minute, please
forward it to
friends and colleagues. It
comes to you every
Wednesday
from publicity and
marketing consultant
Marcia Yudkin,
author of Meatier
Marketing Copy and 13
other books.
P.O. Box 305, Goshen,
MA 01032.
23. Get Connected:
Large Distribution: Write eZine Articles
Login at ezinearticles.com
Sign up to submit an
article
You can submit up to 10
articles or apply for
“expert status” for
unlimmited
23
24. 24
Twitter
Go to: http://twitter.com/ to
sign up for an account
Helpful Guide:
http://mashable.com/2009/08/05/twitter-guide-book-download/
Start by searching for people
& topic areas of interest
26. Tweeting: Intent
• You can’t / won’t read every tweet
• Follow those that follow you
• Promote others more than yourself (roughly 12 times)
• Build lists to watch people you’re interested in
• Retweet the “good stuff” (RT@.....)
• Manage your time!
• Do it your way: everyone has their own style
26
Adapted from: Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
27. Tweeting: Technical
Leave some space for others
to retweet you
Use @ to retweet other
Use Tweetdeck or
Hootsuite
Link things when
appropriate
Tools like http://bit.ly
shorten links and let you
see stats
Use hashtags but make
them small
27
Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
28. Tweeting: Business
Spamming repeatedly will lead to drops
Search more than you chat about your own stuff
Find the people who would like what you have to offer
Don’t retweet others nice words about you
Indicate if you link an affiliate or client (in parentheses)
Invite customers to follow you on twitter
Use it for more personalized marketing not just BLASTS
28
Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
29. Twitter: Use
Tweet your blog posts with a question to draw people in
Tweet contents of events
Make connections with speakers from events
Invite twitter followers to other social platforms (LinkedIn or
Facebook)
Have others tweet your blog posts, but know that it can seem
like spam
Point to photos, music, videos for diversity and fun!
29
Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
33. Get LinkedIn – It’s Still About
Networking
Go to:
http://linkedin.com/ to
sign up for an account
Develop your
“professional”
Facebook
33
34. LinkedIn Account
Puts you on the Google map
Keeps your address book current
Answers and Groups allow you to
interact & collaborate with other
experts
Connects you with jobs, helps you
make sales, and introduces you to
additional colleagues
34
