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Get In The Conversation For ABRA

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N2Focus
N2Focus

This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.

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10 KEYS TO SOCIAL MEDIA SUCCESS ,[object Object]
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[object Object],SOCIAL MEDIA TOOLS
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SOCIAL MEDIA MYTHS ,[object Object]
“ Social media is just a fad – it will go away.” ,[object Object]
“ Social media is inexpensive .” ,[object Object]
“ If we put our content online we’re just giving our expertise away for free! ” ,[object Object]
“ Social media might work for certain industries and business models but it won’t work for us . ” ,[object Object]
“ Tell the programmers to set up that social media thing….and get them to make it viral while they’re at it!” ,[object Object]
“ YouTube is that site for funny cat videos – you’ll cheapen our brand by putting our video on there!” ,[object Object]
“ I’ve started a Facebook page so I’ve got social media covered !” ,[object Object]
“ If we just delete all negative comments no one will see them .” ,[object Object]
“ No seriously, I don’t think anyone will notice if we delete those negative comments.” ,[object Object]
“ If we build it they will come .” ,[object Object]
“ Social media is for kids .” ,[object Object]
“ We can’t measure social media results. ” ,[object Object]
“ We have to figure this all out before we start using social media.” ,[object Object]
“ Social Media is hard .” ,[object Object]
“ Social Media is easy .” ,[object Object]
3 TAKE AWAY MESSAGES ,[object Object]
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