The document provides an agenda and overview of key concepts from Chapter 1 of the textbook "Introduction to Mass Communication: Media Literacy and Culture". It discusses the definitions and relationships between communication, mass communication, culture and media literacy. Mass communication is defined as the process of creating shared meaning between mass media and their audience. Culture is learned and maintained through communication. Mass media play a central role in shaping culture and realities. Being media literate involves understanding media content and its influence on individuals and society.
Original title: Technology Transforming Media, Transforming Us.
This is a Keynote (the app) talk I gave at Webvisions' 2013 NYC Conference in March. It's my perspective on mass communication/media from the Stone Age to today.
Original title: Technology Transforming Media, Transforming Us.
This is a Keynote (the app) talk I gave at Webvisions' 2013 NYC Conference in March. It's my perspective on mass communication/media from the Stone Age to today.
COURSE LECTURESREVISIT THIS PAGE OFTEN CONTENT IS SUBJECT TCruzIbarra161
COURSE LECTURES
REVISIT THIS PAGE OFTEN: CONTENT IS SUBJECT TO CHANGE WITH NOTICE.
THIS IS A MEDIA CLASS SO WE WILL BE COVERING MEDIA
CONTENT/CURRENT-EVENTS IN REAL TIME.
MODULE 1 DIGITAL MEDIA AND CONVERGENCE
TOPIC 1— INTRODUCTION TO THE COURSE MEDIA AND MASS COMMUNICATION
Communication, in its simplest form, can be defined as shared meaning.
Using an old-fashioned communication model, where a SOURCE sends a
MESSAGE to a RECEIVER, we can define several different kinds of
communication.
SOURCE ----------> MESSAGE-------- > RECEIVER
SOURCE
>
MESSAGE RECEIVER
INTRAPERSONAL
COMMUNICATION
YOU
SPECIFIC
INTERNAL
DIALOGUE
YOU
INTERPERSONAL
COMMUNICATION
ONE OR A
FEW
PEOPLE
FACE-TO-
FACE, with or
without
technology
ONE OR A
FEW PEOPLE
MASS
COMMUNICATION
Usually a
GROUP/CORP
But can also
be an
individual
(influencer)
LCD
AS MANY AS
POSSIBLE
(MASSES)
MASS COMMUNICATION: A CRITICAL APPROACH
I love media studies! I feel this area of study can and will help you in myriad other
endeavors and academic pursuits as media intersects with every other discipline. Media
technology is an ubiquitous presence in our lives, it's everywhere all the time! To name
just a few media sources: radio, television, film, newspapers, magazines, smartphones,
computers, the Internet, computer and video games, gps, satellites, phones and other
smart devices, etc.
We must interrogate these systems on a deeper level to develop a critical lens.
Attaining a deeper understanding of how these industries and tools work will allow us to
engage, produce and consume more thoughtfully and intentionally. Now more than ever,
due to the pandemic, we see how these tools-and an understanding of these tools- is
necessary to keep in contact with friends and family, stay informed, work etc.
Study after study claim that Americans consume a lot of media. According to
STATISTA.com, (Daily media consumption in the U.S. 2020, by format, published by
Amy Watson, Jun 17, 2020) "In terms of average time spent each day, TV is the
second most used form of media in the United States, with adults spending 229
minutes (almost four hours) watching television on a daily basis according to a study
undertaken in April 2020. Digital formats took up the majority of U.S. adults' daily
media consumption time, while for newspapers and magazines the average time
spent was just nine and eight minutes respectively.
HTTPS://WWW.STATISTA.COM/STATISTICS/276683/MEDIA-USE-IN-
THE-US/
If it is true (and it is) that we spend more time- consuming media than doing
ANYTHING ELSE in our lives (eating, sleeping, working, getting exercise, making love,
spending time with our families, getting educated, exercising, etc.), then why is it we are
not better educated about our media interactions/consumption? Why aren't we taught
about media in school? We begin consuming media as babies, so by the time we start
kindergarten or first grade, we've already been listening and watching ...
Mind the Gap between Perceptions & Reality - Nalaka Gunawardene keynote to He...Nalaka Gunawardene
Plenary talk by Nalaka Gunawardene at the HelpAge Asia Pacific Regional Conference 2014 on "Older People in Ageing Societies: Burden or Resource?" held in Chiang Mai, Thailand, 1 to 4 Sep 2014.
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Media Mass Media
Mahatma gandhi coching for net exam, 15 october 2018Dr. ASHOK KUMAR
Presentation is about how to Prepare for NET examination. With the help of this presentation, presenter will be able to attempt questions related to communication.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
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at Integral University, Lucknow, 06.06.2024
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Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
3. FUNDAMENTAL COURSE THEME:
Media inform us, entertain us, delight us, annoy us – the
move our emotions, challenge our intellects, insult our
intelligence – media often reduce us to mere
commodities for sale to the highest bidder – media help
define us and shape or realities…BUT media does nothing
alone. It does it with us as well as to us through mass
communication, and it does it as a central – many would
say THE central – cultural force in our society.
5. What Is Communication?
Communication: the transmission
of a message from a source to a
receiver.
•All messages are encoded (transferred
into an understandable sign and symbol
system)
•Once received, all messages are
intended to be decoded (the signs and
symbols are interpreted)
6. What Is Mass Communication?
•Media plural of medium (the
means of sending mass
communication/many identical
messages to a mass audience)
•Mass Media communication
ALWAYS involves technology of
some kind
8. What Is Mass Communication?
(Interpersonal vs. Mass)
Interpersonal Communication
Message: Highly flexible
Between one person and
another (or a few people) in
direct contact
Feedback: Immediate and direct
Result: Flexible, personally
relevant
Mass Communication
Message: Inflexible,
mechanically produced
Between an organization
and a large audience
Feedback: Delayed and
inferential
Result: Constrained by
almost all aspects of the
communication situation
9. Communication Definition
“Communication is a
symbolic process whereby
reality is produced,
maintained, repaired and
transformed.”
– James W. Carey,
Media Theorist (1975)
10. Communication Definition
Communication and “reality” are
linked – communication informs
pragmatic “reality” by
impacting/forming the way we
perceive, understand and
construct our view of reality and
the world. Communication is the
foundation of our culture.
12. STUDY FOCUS QUESTION #1
Describe a situation in which
you find that reality is
“produced, maintained,
repaired and/or transformed”
by mass media
communication
13. What Is Culture?
Culture: the learned behavior of members of
a given social group.
Culture as Socially Constructed Shared
Meaning = CULTURE IS LEARNED AND
MAINTAINED VIA COMMUNICATION
Functions and Effects of Culture:
Limits our options and provides guidelines
Culture’s limiting effects can be negative
Creates a Dominant/Mainstream Culture
and, in turn, Counter-Cultures
14. Mass Communication and Culture
•Our stories help define our culture – a culture’s
values and beliefs reside in the stories it tells –
these stories help shape the ways we think, feel,
and act. We use them to learn about the world
around us, to understand the values, the way
things work, and how the pieces fit together.
•Therefore, “storytellers” may have a responsibility
to tell their stories in as professional and ethical
way as possible…
15. Mass Communication and Culture
• ETHICS = The rules of conduct recognized in
respect to a particular class of human actions
or a particular group or culture. “Because
society says it is the right thing to do.”
• MORALS = Principles or habits with respect
to right or wrong conduct. While morals also
prescribe dos and don'ts, morality is ultimately
a personal compass of right and wrong.
“Because we believe in something being right
or wrong.”
16. Scope and Nature of Mass Media
•Mass Consumption of Media at all-time highs;
• TV viewing accounts for more than half of all the leisure-time
activity for Americans 15 years and older
• Americans spend 159 hours a month watch video of some
kind (including traditional TV, online, and mobile viewing)
• 97% of all U.S. homes own at least one TV set
• 42 million have their TV directly connect to the Internet
• 70% of viewers say they “binge watch” and watch three or
more episodes of a series in one sitting
17. Scope and Nature of Mass Media
•Mass Consumption of Media at all-time highs;
• On Facebook alone people watch more than 3 BILLION
videos a day
• If Facebook were its own country, its 1.4 BILLION users
would make it the largest country in the world
• Facebook alone accounts for 6% of all the time the world’s
Internet users spend online
• 59% of Americans play video games, with over half of all
U.S. homes own a video game console, averaging two per
home
18. Scope and Nature of Mass Media
Mass Consumption of Media at all-time highs;
On average, we listen to more than four hours of music
a day
We spend more than $10 BILLION at the movies
annually
Three BILLION people in the world are connected to
the Internet, 35% of the global population and a 566%
increase since 2000
88% of North Americans use the Internet
By 2018 nearly a MILLION minutes of video content
will cross the Internet every second and it would take
you more than 5 million years to watch all the videos
that cross the Net each month
19. Scope and Nature of Mass Media
•The role of technology
Technological determinism = machines and
their development drive economic and
cultural change
•The role of money
It shifts the balance of power; it tends to
make audiences into products rather than
consumers by adding Advertisers into the
communication mix and changing the
primary goal of the process from “shared
meaning” to making money
20. Mass Communication, Culture, and Media
Literacy
•Media Literacy = the ability
to effectively and efficiently
comprehend and use any
form of mediated
communication
21. Being Media-Literate
•Media-literate people develop an
understanding of media content as
a text that provides insight into our
culture and lives and they have an
awareness of the impact of media
on the individual and society.
22. STUDY FOCUS QUESTION #2
Who were your childhood heroes and
heroines and/or favorite characters
derived from MASS MEDIA? Why
did you choose them? What cultural
lessons did you learn from them?