The document discusses the role of media in nation building. It defines media and nation, and explains that media serves as a link between people by propagating information through various electronic and print means. Media is considered the fourth pillar of democracy along with the legislature, executive, and judiciary. The document also outlines how media can change knowledge, behavior, attitudes and emotions. It argues that media plays an important role in nation building by acting as a mirror of society and reporting on national and international affairs. Finally, it states that media should be positive, informative, creative, motivating, and entertaining in order to sustain growth and eliminate issues in society.

1. ROLE OF MEDIA IN NATION
BUILDING
Moin Malek
Assistant Professor
Department of SocialWork
N S PatelArts (Autonomous) College, Anand

2. INTRODUCTION
 What is Media?
 What is Nation?
 Types of Media
 What Media Change?
 Why Media?
 Role of Media
 Media should be
 Conclusion

3. MEDIA
Media is the link between the people of a
country to propagate the information
from one end of the country to the other
either by electronic means or by the
means of print, i.e. is either by Radio,
Television, and Internet or by News
Papers

4. FOURTH PILLAR OF DEMOCRACY
 Legislature
 Executive
 Judiciary
Media
 People

6. NATION
Broadly speaking a Nation may refer to a
community of people who share common
territory and Government; and who often share
common Language, race and/or common History.
In international prospective Nation can be
referred as a Sovereign State. Therefore our
country India is sovereign State comprising of
races, castes, sub-castes, regions, languages, and
religions.

7. TYPES OF MEDIA
Media has become quite complex and in doing so, has evolved many distinct types
which can be studied separately from each other.
 Advertising media: various media, content, buying and placement for advertising.
 Broadcast media: communications delivered over mass electronic communication
networks.
 Digital media: electronic media used to store, transmit, and receive digitized
information.
 Electronic media: communications delivered via electronic or electromechanical
energy.
 Mass media: all means of mass communications.
 Multimedia: communications that incorporate multiple forms of information
content and processing and so on....

8. WHAT MEDIA CAN CHANGE
 Our knowledge
 Our Behaviour
 Our attitude
 Our emotions
 Our emotions

9. WHY MEDIA?
So, the question lies, why media?, why is it given
so much importance? The reason being that this is
THE AGE OF INFORMATION and having
information or giving it can make a lot of
difference. And since media is the largest
stakeholder as far as information is concerned
therefore it is media's job to spread information.

10. CONTI…
 Media can be controlled or manipulated and that means a lot of false information
being spread which in turn can trigger variable responses from the masses or
certain groups among them, or, un trigger responses that should have been
triggered! Continuous exposure to media reports can trigger variable or distinct
physiological responses.They can be
 Fear
 Sadness
 Anger

11. ROLE OF MEDIA
Media as a “ Mirror” of the modern society
Nation building activities
Affairs of National and International importance

12. CONTI…
 The media helps to bring out the hidden talents of the people. The children learn many
good things through media.
 By reading newspaper, the children learn many things, their reading habit increases and
their vocabulary enhances by learning new words. Their knowledge increases by watching
geographical channel, quiz programs and speeches by famous personalities of different
fields.
 The cartoon channels make the children happy.
 The games increase their logical thinking power and grasping of things. The attitude,
approach and behaviour of the common people will also change, when exposed to media.
 The media conducts polls and let public to take part in social issues. Through bogging in
the internet and writing letters to the editor in newspapers, many people give voice about
their opinion in different political and social matters.

13. MEDIA SHOULD BE
Positive
Informative
Creative
Motivating
Entertaining

14. CONCLUSION
Media should be committed and self dependable. They
should express social responsibilities that would
invariably sustain the growth of micro ethno system in
the nation, aid the political terrain, and eliminate
friction in human relationships and other sectors of the
country. As the watch dog of society, they are
responsible to the people and can also help in the
elimination of social vices confronting humanity and
National Integrity.

15. Any Question?