This document discusses different types of media, including print media like newspapers and magazines, electronic media like television and radio, and social media like Facebook and Twitter. Print media is one of the oldest forms of information distribution and includes newspapers, magazines, and books. Electronic media refers to information distributed using electronics and includes television, radio, computers, and cell phones. Social media allows for interaction and sharing of information online through platforms like Facebook, LinkedIn, and YouTube. The document also outlines how media plays important roles in advertising, entertainment, education, and informing people.

1. MEDIA

2. C
O
N
T
E
N
T
S
What is MEDIA??
Types of MEDIA
• Print media
• Electronic media
• Social media
In which place media works
Impact of media
Role of media
Importance of media
Our responsibility
Responsibilities of media

3. Tools used to store and deliver
information or data
Media

4. TYPES OF MEDIA:
Print media
Electronic Media
Social media

5. PRINT MEDIA
Print media is one of the oldest
form of information
distribution newspapers (the
most popular form) and
magazines to newsletters,
brochures and posters. Other
forms of print media, including
handbills, banners, billboards
and press releases are less
popular, but they're still used by
industry professionals.

6. TYPES OF PRINT MEDIA
Newspapers
Magazines
Books

8. Electronic Media is information or data that is created,
distributed and accessed using a form of electronics,
electromechanical energy or any equipment used in
electronic communications.
For example:
• Television
• Radio
• Computer
• Cell phones
• Other devices transporting information to and from us
by means of digital transmission.

9. Primary uses of electronic media:
 Journalism
 Education
 Entertainment
 Military
 Government

10. • Electronic media has revolutionized the information system.
• Real time updates on current information.
• TV channels and internet websites justify the importance and advantages of
electronic media.
• Everyone has a freedom to exchange his view point freely.
• The electronic media has positive and negative effects.

11. • Huge market for multinationals and local companies to sell their products.
• The advertisement and marketing potential through media in Pakistan is huge.
• The television is watched in every house, office and even on shops.
• There are more than 100 Television channels operating in Pakistan and the only
source of their income is the advertisement and marketing.
• It shows the vibrancy of the media in Pakistan.

12. SOCIAL MEDIA
“Social media refers to the
means of interactions among
people in which they create,
share, and/or exchange
information and ideas in
virtual communities and
networks”
Some prominent example of
social media
Facebook, Twitter, Linkedin,
Pinterest, Myspace, Youtube
etc

14. GROWTH AND REACH OF SOCIAL
MEDIA
TO REACH 50 MILLION USER
•4 YEAR•LESS
THAN 6
MONTHS
•13 YEAR•38 YEARS
RADIO TV
INTERNETFACEBOOK

15. SOCIAL MEDIA NOW
Facebook-1 billion user
Twitter-500 million user
Linkedin-175 million user
Youtube-800 million user
Goggle+-100 million user
Pinterest-20 million user
Blog-150 million user
Other-My Space, Flickr etc
GROWTH AND REACH OF SOCIAL MEDIA

17. FRIENDS
SPEEDY COMMUNICATION
IN TOUCH WITH THE WORLD
BENEFITS FOR STUDENT
BENEFITS FOR BUSINESS

19.  A FALSE SENSE OF CONNECTION
 CYBER-BULLYING
 PRIVACY
 ON STUDENT
 DISTRACTION
TIME WASTAGE
HEALTH

20. IN WHICH PLACE
MEDIA
WORKS????

21. Advertising
Entertainment
Education
Information
Health sector
Building the society
IN WHICH PLACE MEDIA WORKS