ComboApp is a marketing agency that specializes in promoting mobile applications. Media coverage describes ComboApp's focus on social networking, buzz marketing, and advertising approaches. The document provides tips and guidelines for app developers on new App Store features, including enhanced app pages, social media integration, and recommendations. It also notes upcoming changes to App Store guidelines and review processes.

1. October
27th,
2012

2. ComboApp
is
a
marke7ng
agency
that
specializes
in
promo7ng
applica7ons
throughout
every
major
mobile
marketplace
in
the
world

3. Media
about
us
“ComboApp
focuses
on
social
networking,
buzz
marke7ng,
and
adver7sing,
an
approach
it
says
work
well
and,
most
importantly,
is
sustainable”.
“The
ComboApp
Marke7ng
Agency,
a
long-­‐7me
leader
in
mobile
app
promo7on
services
<…>
is
joining
Apple
in
solidarity
behind
this
move”.
“ComboApp
is
a
Mobile
App
Marke7ng
agency
that
provides
solid
scope
of
different
app
marke7ng
services
to
help
app
developers
market
their
iOS
apps
on
the
Apple’s
App
Store”.
“Combo
App
–
App
promo7on
agency
offering
PR,
ASO
and
chart
placements
campaigns.
Headquartered
in
Chicago
USA,
with
offices
in
Vancouver,
Canada”.

5. External
traffic
MARKETING
Extra
Revenue
TIPS
AND
TRICKS
to
App
Store?
Extra
personal
TOP?
Gaming
Pla[orm?
App
Store
enhancement?

7. The
new
app
info
page
outlook
Card-­‐style
naviga7on

8. You
can’t
see
ra7ngs
All
focus
on
the
App
Icon

9. Be
ready
to
impress
Astonishing
graphics
is
the
key
to
success

11. New
App
Store
Marke7ng
and
Adver7sing
Guideline
for
developers
More
Call
to
Ac7on!
Now
two
separate
badges:
Download
on
the
App
Store
badge
Available
on
the
App
Store
badge
Use
the
Download
on
the
App
Store
Use
the
Available
on
the
App
Store
badge
on
all
electronic
badge
for
all
printed
communica7ons
communica7ons
including
websites,
and
promo7ons
that
do
not
have
web-­‐
web
banner
ads,
mobile
device
banner
linking
capabili7es,
such
as
TV
spots,
ads,
email
promo7ons,
online
print
ads,
video
trailers,
printed
flyers,
newsleaers,
and
online
direct
mail.
and
printed
direct
mail.

12. New
App
Review
Guidelines
No
more
“Free-­‐App-­‐A-­‐Day”?
2.25
“Apps
that
display
Apps
other
than
your
own
for
purchase
or
promo7on
in
a
manner
similar
to
or
confusing
with
the
App
Store
will
be
rejected.”

13. Smart
App
Banners
When
visi7ng
a
site
on
Mobile
Safari
that
has
an
app,
a
new
banner
appears
invi7ng
the
user
to
download
it.

14. Deep
Facebook
integra7on
You
can
now
see
how
many
of
your
friends
have
liked
that
app
You
can
also
share
the
app’s
iTunes
Store
link
on
Facebook

15. The
power
of
social
media
…
and
even
more
social
connec7ons

16. The
power
of
social
media

18. Genius
Now
it’s
the
most
ac7ve
element
always
looking
for
the
user’s
aaen7on

19. Genius
The
enhanced
Genius
feature
now
u7lizes
the
recommenda7on
engine
from
Chomp
to
offer
more
relevant
app
sugges7ons

21. App
Store
+
Game
Publishers
=
…
Speech
of
EA
representa7ve
during
iPhone
5
presenta7on

22. More
focus
on
games

23. Thank
You!
Julia
Guzunova,
Vice
President