What is Gamification? How is it different from Gaming? How can brands & marketers leverage aspects of gamification? These and other questions answered by Robosoft - a premier mobile solutions partner with in-depth experience in creating world-class entertainment products for the mobile world.

1. 10 Commandments
© Robosoft Technologies 1996 - 2016 – Confidential Document
of Gamification

2. Gamification?
What is
Gartner defines gamification as
the use of game mechanics and experience design to digitally engage and motivate people
to achieve their goals
“
”

3. marketing channels
Different
01
Social media
04
Long format video
02
Mobile
05
Gamification

4. Gamification?
Why
The answer is quite simple – It drives motivation.

5. Gamification with Gaming
Thou shalt not confuse
Gamification |ˌɡeɪmɪfɪˈkeɪʃ(ə)n|
noun [ mass noun ]
The process of adding games or game-like elements to something (as a task) so as to encourage
participation.
Game |ɡeɪm|
noun
A competitive activity involving skill, chance, or endurance on the part of two or more persons who
play according to a set of rules, usually for their own amusement or for that of spectators.
1

6. Gamification down thy user's throats
Thou shalt not force
Many individuals
many ideas
Participation should be
encouraged not imposed
Forced participation may
reduce motivation
2

7. badges and rewards is Gamification
Thou shalt not assume that just implementing
Gamification is a
scientific approach
Integrate it to your “customer
delight plan”
3

8. Gamification as an after-thought
Thou shalt not implement
4

9. You have a plan to fail, if you fail to plan“ ”
Do not treat gamification
as an add-on
Make it a part of your overall
strategy

10. thy product to implement Gamification
Thou shalt focus on thy user and not just
Ultimately the user will determine whether
the strategy is a success or not
5
Remember your
audience

11. destination but rather as a journey
Thou shalt not treat Gamification as a
Gamification is not the Holy Grail to User Retention and Engagement.
“ ”
6

12. 'one-size-fits-all' approach
Thou shalt not take the
To execute your gaming strategy you may need
orThird party gamification
platforms
Customization
7

13. honest to thy users
Thou shalt be
Remember the 3 Rs of gamification: Reward, Retain, Re-engage.
8

14. the perfect Gamification strategy
for thy product
Thou shalt go beyond digital, if needed, to implement
Some of the best gamification
strategies were executed in the
non-digital 1980s
In today’s scenario users can
be engaged via mobile games
or app
Higher engagement levels
result in healthy ROI
9

15. to execute thy Gamification strategy
Thou shalt choose the right development partner
The cheapest or the quickest
is not necessarily the right
development partner
Domain expertise and experience
in executing gamification strategy
is a must
10

16. The right partner to execute your gamification strategy can be like a moat
between you and your competition.
“
”

17. ABOUT US
© Robosoft Technologies 1996 - 2016 – Confidential Document

18. We help businesses plan, design and build amazing mobile
and digital experiences in a connected universe.
WHO WE ARE
We believe in creating experiences which engage users
emotionally. We call it Emotion Engineering & Design.

19. Game Design Art & Animation Development
We work closely with our
client-partners to define a
game right from the concept
stage to a full-fledged game
design based on consumer
understanding and the
partner’s business strategy.
Our art and animation
team brings in their
knowledge in 2D and 3D &
experience of working
with the world’s best in
each and every project.
We bring to life some of the
most innovative and unique
game concepts through our
development expertise across
technologies and platforms,
which is second nature to us.
OUR SERVICES

20. SELECT WORK

21. VOOT - VIDEO ON
DEMAND FOR VIACOM18
Platform: iOS, Android
Devices: iPhone, Android phone
Our Services: Development

22. Viacom18, a global leader in entertainment, chose
Robosoft to develop a mobile first Video-On-Demand app
that would have 17,000 hours worth of exciting content
for its audiences. And we delivered Voot, a best-in-class,
easy to use VOD app that everyone in the family can enjoy.
VOOT
VIDEO ON DEMAND
FOR VIACOM18

23. DHOOM:3
THE GAME
Platform: iOS, Android, Windows, Blackberry
Devices: iPhone, iPad, Android, WP8 & Blackberry
Our Services: Design and development

24. Developed by Robosoft & 99Games in collaboration with
YRF studio ,the game provides the player with an
opportunity to don the digital avatar of the hero of the
popular Hindi film, Dhoom: 3, chased by cops. The game
has clocked 25million downloads across platforms, won
several awards and featured extensively across App
Stores & geographies.
DHOOM:3
THE GAME

25. DANCE WITH MADHURI
Bollywood superstar Madhuri Dixit wanted to give back to the
world by teaching everyone to dance free of cost. Robosoft
helped her create Dance with Madhuri, an online platform for
dancers to learn, perform, and interact. Users can view
streaming videos of dance courses on their desktop, tablet, and
smartphone. It was also to be a destination for dancers to
network and enhance their career.
Platform: iOS, Web
Devices: iPhone, iPad, Web
Our Services: Strategy, design and development

27. © Robosoft Technologies 1996-2014 – Confidential Document
KEY CLIENTS: GAMING AND ENTERTAINMENT

28. 1400+
apps
developed
1 2
200
million+
downloads
3
200+ apps
featured in
Apple’s ‘New
& Noteworthy’
section
4 5 6
Several
prestigious
global
awards
500+
employees
20 years of
development
experience
HIGHLIGHTS

29. CONNECT WITH US.
© Robosoft Technologies 1996 - 2016 – Confidential Document