We are all in pursuit of finding the perfect drink to lift our spirits, quench our souls and ease the weight on our shoulders. On the other end Spirit Brands across the United States are looking for fun and exciting ways to connect with their consumers. In this Slideshare, we take a peak under the hood to see what’s powering the social media successes of these brands, who’s out socializing who and which brand comes out on top. We analyzed the social media performance across Facebook, Twitter and YouTube.
The Social Media Habits for Top US Beer BrandsUnmetric
Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?
Sporty Heroes is the first marketplace for athletes to sell their videos to brands and media. Incorporated in Barcelona in 2015, this startup has already won a European Award (IMPACT Accelerator) and has more than 1300 athletes registered at the platform.
Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Vision Critical
Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.
A presentation delivered on behalf of Enterprise Nation to business owners in Reigate on selling through social media, aiding overseas brand awareness.
The Social Media Habits for Top US Beer BrandsUnmetric
Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?
Sporty Heroes is the first marketplace for athletes to sell their videos to brands and media. Incorporated in Barcelona in 2015, this startup has already won a European Award (IMPACT Accelerator) and has more than 1300 athletes registered at the platform.
Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Vision Critical
Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.
A presentation delivered on behalf of Enterprise Nation to business owners in Reigate on selling through social media, aiding overseas brand awareness.
declaratoria del "Kawsak Sacha-Selva viivente", propuesta de preservación, conservación y convivencia de los pueblos y naciones originarias como una nueva categoría para la conservación de los ecosistemas que fue entregado por la delegación de mujeres amazónicas el 22 de octubre de 2013 a la Asamblea Nacional del Ecuador.
Applications gratuites agence immobiliere developpées par Sunset Code pau pariskaook
Les applications gratuites téléchargeables sur google play, itunes, windows phone, blackberry market sur tous les biens à la vente ou à la location dans un zone, une ville, un département déterminé. Le Mobinaute consulte à sa guise tous les maisons, appartements, villas, garage, ferme, parking qu'il intéresse dans un confort et commodité de consultation optimum. Navigation facile, fluide, claire et efficace.
Le nouvel eldorado des agences immobilières !! enfin..?.. pour les agents qui souhaitent n'être pas en concurrence dans des applications portails et fourre tout (qui les mettent encore et toujours en concurrence) ....
Votre propre appli développée par http://www.sunsetcode.fr
Mémoire de recherche : Les principaux apports des applications mobiles pour l...Clément Bouchet
Résumé :
Ce travail a pour objectif de recherche de mettre en avant les principaux apports des applications mobiles pour les marques. En fonction de nos nombreuses lectures dans ce domaine, nous avons fait le choix d’orienter notre recherche sur deux notions souvent abordés par les professionnels du marketing : l’image de marque et le processus d’achat.
La première partie de ce mémoire permet d’exposer l’ensemble des connaissances sur les applications mobiles et ces deux notions, en insistant particulièrement leurs différentes composantes et études déjà réalisées à ce jour. Nous verrons notamment que le canal mobile est le canal qui a le plus fort potentiel à créer de la relation client, puis que les applications mobiles de marque sont aujourd’hui perçues comme porteur des attributs de modernité et tendance par les consommateurs.
La seconde partie de cette étude est basée sur la réalisation d’une étude empirique. Après avoir réalisé 15 entretiens auprès d’utilisateurs de smartphones âgés entre 19 et 33 ans, nous ainsi pu étudier les composantes des applications mobiles et leurs effets sur l’image de marque et le processus d’achat. Cette étude nous permettra ainsi de comprendre si les applications mobiles peuvent aujourd’hui contribuer au développement des marques.
-------------------------------------------
Abstract:
This work aims to research the main benefits of mobile applications for brands. Based on our reading in this domain, we have chosen to focus our research about two concepts, often discussed by marketers: the brand image and the buying process.
The first part of this research is an overview about knowledge’s mobile application, brand image and buying process. We will see that the mobile channel is the channel that has the greatest potential to create customer relationship, and then branded- mobile applications diffuse modern values in the minds of consumers.
The second part of this study is based on the achievement of an empirical study. After conducting 15 interviews with 15 smartphones users aged between 19 and 33 years, we have been able to study the components of mobile applications and their effects on the two concepts: brand image and purchase process. This study will allow us to understand whether the mobile applications can now contribute to brands developments.
How Real is Nerium's Social Media Performance?Unmetric
Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand
declaratoria del "Kawsak Sacha-Selva viivente", propuesta de preservación, conservación y convivencia de los pueblos y naciones originarias como una nueva categoría para la conservación de los ecosistemas que fue entregado por la delegación de mujeres amazónicas el 22 de octubre de 2013 a la Asamblea Nacional del Ecuador.
Applications gratuites agence immobiliere developpées par Sunset Code pau pariskaook
Les applications gratuites téléchargeables sur google play, itunes, windows phone, blackberry market sur tous les biens à la vente ou à la location dans un zone, une ville, un département déterminé. Le Mobinaute consulte à sa guise tous les maisons, appartements, villas, garage, ferme, parking qu'il intéresse dans un confort et commodité de consultation optimum. Navigation facile, fluide, claire et efficace.
Le nouvel eldorado des agences immobilières !! enfin..?.. pour les agents qui souhaitent n'être pas en concurrence dans des applications portails et fourre tout (qui les mettent encore et toujours en concurrence) ....
Votre propre appli développée par http://www.sunsetcode.fr
Mémoire de recherche : Les principaux apports des applications mobiles pour l...Clément Bouchet
Résumé :
Ce travail a pour objectif de recherche de mettre en avant les principaux apports des applications mobiles pour les marques. En fonction de nos nombreuses lectures dans ce domaine, nous avons fait le choix d’orienter notre recherche sur deux notions souvent abordés par les professionnels du marketing : l’image de marque et le processus d’achat.
La première partie de ce mémoire permet d’exposer l’ensemble des connaissances sur les applications mobiles et ces deux notions, en insistant particulièrement leurs différentes composantes et études déjà réalisées à ce jour. Nous verrons notamment que le canal mobile est le canal qui a le plus fort potentiel à créer de la relation client, puis que les applications mobiles de marque sont aujourd’hui perçues comme porteur des attributs de modernité et tendance par les consommateurs.
La seconde partie de cette étude est basée sur la réalisation d’une étude empirique. Après avoir réalisé 15 entretiens auprès d’utilisateurs de smartphones âgés entre 19 et 33 ans, nous ainsi pu étudier les composantes des applications mobiles et leurs effets sur l’image de marque et le processus d’achat. Cette étude nous permettra ainsi de comprendre si les applications mobiles peuvent aujourd’hui contribuer au développement des marques.
-------------------------------------------
Abstract:
This work aims to research the main benefits of mobile applications for brands. Based on our reading in this domain, we have chosen to focus our research about two concepts, often discussed by marketers: the brand image and the buying process.
The first part of this research is an overview about knowledge’s mobile application, brand image and buying process. We will see that the mobile channel is the channel that has the greatest potential to create customer relationship, and then branded- mobile applications diffuse modern values in the minds of consumers.
The second part of this study is based on the achievement of an empirical study. After conducting 15 interviews with 15 smartphones users aged between 19 and 33 years, we have been able to study the components of mobile applications and their effects on the two concepts: brand image and purchase process. This study will allow us to understand whether the mobile applications can now contribute to brands developments.
How Real is Nerium's Social Media Performance?Unmetric
Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
1)Launch Product/Refresh Brand
2)Maximize Reach & Impact with Video
3)Drive Engagement with your Brand
4)Boost your Campaign or Event
5)Increase Sales & Market Share
6)Develop Loyal Brand Ambassadors
Basics of Internet & Social Media Marketing in the Hotel IndustryMarc Sontag
This presentation was prepared for students and professionals in the Hospitality, Hotel and Tourism Industry, providing a practical insight on the daily internet and social media process at the luxury mixed-resorts resorts I managed in the Algarve.
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Unmetric took a deep dive look at the social media efforts of top US retail brands during Q2 2015. Find out the top performing content on Facebook, Instagram, Twitter and YouTube for these retail brands.
Confectionery Brands On Social Media Q4 2015Unmetric
These confectionery brands have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Join IZEA President & Chief Operating Officer, Ryan Schram, for a deep dive on the latest insights from the world of Influencer and Content Marketing. The `State of the Creator Economy’ research initiative provides an in-depth view of how the maturation of social media and other industry-relevant changes have affected consumers, marketers and creators. This marks the tenth year of the study, which aims to provide ongoing measurement of and credible knowledge of how influencer marketing and content marketing are both perceived and used. In his session, Ryan will share findings that will help attendees to better understand these fast-shifting trends in marketing strategies, consumer behaviours, and creator habits around the Creator Economy and provide actionable insights on how to shape your brand's approach to maximize outcomes.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
Raising Venture Capital for your Media StartupJ-Lab
– Melinda Wittstock, Founder CEO, verifeed.com
Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
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https://arxiv.org/abs/2306.08302
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https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark
their performance, and compete intelligently
4. 57
51
44
38 37 37
35
33 33
31
0
10
20
30
40
50
60
Bacardi Jack
Daniel's
Tennessee
Whiskey
Patron
Tequila
Martini Finlandia
Vodka
Smirnoff
(United
States)
Ciroc Grey Goose
Vodka
Hennessy Crown
Royal
Unmetric Score
The Unmetric Score is the first ever sector aware social media benchmark score that
blends various qualitative and quantitative metrics to rank your brand against your competitors.
Bacardi has the highest Unmetric score
followed by Jack Daniel’s and Patron
Tequila.
5. 6,721,909
4,062,432
2,241,067 2,201,170
1,814,360 1,769,603
1,545,848 1,442,566 1,421,160 1,412,034
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Bacardi Jack
Daniel's
Tennessee
Whiskey
Smirnoff
(United
States)
Martini Ciroc Patron
Tequila
Baileys Captain
Morgan
USA
Hennessy Grey
Goose
Vodka
Facebook Fans
Bacardi Rum is the most awarded rum in the world; they are
also known for various promotional events and co-sponsoring
events, which is why the brand could be the most popular on
Facebook.
6. Fan Growth Rate
487.72%
45.74%
21.71% 17.64% 16.04% 7.55% 5.71% 4.37% 4.37% 3.69%
0.00
100.00
200.00
300.00
400.00
500.00
600.00 Finlandia Vodka blows the roof with a growth rate of
487.72%. Such drastic growth rates could be due to
merging of global pages.
7. Number of Posts
93
58
53
50 49
42 41 41
37 36
0
10
20
30
40
50
60
70
80
90
100
Chivas
USA
The
Glenlivet
Ciroc Grey
Goose
Vodka
The
Macallan
Svedka
Vodka
UV Vodka Crown
Royal
Bombay
Sapphire
Gin
Jameson
Irish
Whiskey
Chivas USA averages around 3
posts a day and post more
frequently during the weekend.
8. 526
158
143
126 118 111 102 97 94 93 81
0
100
200
300
400
500
600
0
10
20
30
40
50
60
70
No. of ADMIN POSTS ENGAGEMENT
Posts Vs Engagement
Patron Tequila received the highest
engagement with only 2 posts.
The Engagement Score is calculated based on the number of Likes, Comments, Shares and
estimated impressions each post gets.
10. Most Engaging Posts
Engagement Score: 329
Engagement Score: 339
Engagement Score: 675
Engagement Score: 640
Patron Tequila has
some of the
highest engaging
posts out of all the
brands
12. Unmetric Score
51 51
48 48 47 47 47
43
35
33
0
10
20
30
40
50
60
@HennessyUS & @TitilsVodka are tied at the
top followed by @jimbeamofficial and
@DonjulioOficial.
The Unmetric Score is the first ever sector aware social media benchmark score that
blends various qualitative and quantitative metrics to rank your brand against your competitors.
13. 42,688 41,492 40,656
38,685
34,828 33,947
32,154
26,658
23,594
18,556
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Follower Base
@DonJulioOficial, the luxury tequila
brand, is on top of the table.
14. Follower Growth Rate
@DonJulioOficial stands tall with a
follower growth rate of 39.7%. They have
seen high growth rates since the
beginning of the year.
39.7%
7.94% 7.16% 6.27%
4.78% 4.78% 4.14% 3.79% 3.7% 3.52%
0
5
10
15
20
25
30
35
40
45
15. Proactive Tweets
574
153
114 109
85 83 79 76 69 69
0
100
200
300
400
500
600
700
@cdchivasusa tweets the most. They
average around 19 tweets a day and they
tweet most frequently between 3-6pm.
16. 21
44
44
44
86
96
111
181
201
208
228
0 50 100 150 200 250
@HennessyUS
@The_Glenlivet
@TitosVodka
@The_Glenlivet
@KetelOne
@JoseCuervoSA
@jimbeamofficial
@BeamGlobal
@southerncomfort
@Sauza
@Ciroc
Average Reply Time
@HennessyUS has the
shortest average
response time, but they
only replied to 2 tweets.
A reply is when a brand directly respond to a Twitter user. ART is the average time it takes
for a brand to respond.
18. 84
55
50
45 44 42
36 35
29 28
0
10
20
30
40
50
60
70
80
90
Unmetric Score
Jameson Irish Whiskey has the highest
Unmetric Score thanks to good
performance across a range of metrics.
The Unmetric Score is the first ever sector aware social media benchmark score that blends various qualitative and
quantitative metrics to rank your brand against your competitors.
20. Views Growth Rate
Glenmorangie, Hennessy & Bombay Sapphire have very few video views
hence have high growth rates.
63.95% 62.21%
56.62% 54.71%
16.27% 15.22%
8.8% 8.06%
5.57% 5.51%
0
10
20
30
40
50
60
70
21. Subscriber Base
11,230
5,981
4,658
2,543 2,454 2,269 2,104 1,814 1,787 1,493
-
2,000
4,000
6,000
8,000
10,000
12,000
Jameson Irish Whiskey has the largest
subscriber base. Close to 63% of the
subscribers are new.
22. Top Videos
ABSOLUT GREYHOUND OFFICIAL Music
Video Views: 2,541,588
Captain Morgan Chapter One Perfect
Getaway Views: 897,131
The Smile Man starring Willem Dafoe
Views: 2,459,031
Tonight We Tanqueray
Views: 1,913,494
23. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.