The document discusses marketing strategies for mobile apps, including the marketing mix of product, place, price, and promotion. It provides examples and case studies of how to effectively market apps through understanding the value proposition, distribution platforms, pricing models, and promotional techniques. Specific strategies covered include highlighting an app's benefits, leveraging major app stores and mobile platforms, optimizing prices across regions, and using paid advertising and offline marketing campaigns.
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Food Panda Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
This document is the result of a common student project as part of our advanced Master Seminar in “Logistic Case Studies” at the University of Applied Sciences Konstanz, Department of Business Administration
The project conducted by Prof. Dr. Michael C. Hadamitzky, Center of Supply Chain Management and Logistics comprehends an external analysis of AMAZON.COM - the pioneer of disruption and digitalization
The project gave us the opportunity to examine the latest developments in Value Chain Management and digital innovation.
The I-COM marketing team has gathered the answers and created an eye-catching infographic to take you through the evolution of e-commerce, which is closely linked to technological developments, from the birth of the internet to the introduction of internet-able mobile phones - all helping to change the way retailers push their businesses.
Burger king marketing failures and strategiesPrernaValecha2
A study on Burger Kings Marketing Strategy and Failures and providing various solutions.
It includes :
Marketing Failures and Strategies
4P's of Marketing
SWOT analysis
Porters 5 forces
Case Study
Conclusion
This presentation made at Ad:tech New York 2012 deals with the topic of Mobile User Acquisition, in particular for the Android Platform. MobPartner is presenting his new Android Business Unit and some case studies of succesfull campaigns on Android Applications.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Food Panda Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
This document is the result of a common student project as part of our advanced Master Seminar in “Logistic Case Studies” at the University of Applied Sciences Konstanz, Department of Business Administration
The project conducted by Prof. Dr. Michael C. Hadamitzky, Center of Supply Chain Management and Logistics comprehends an external analysis of AMAZON.COM - the pioneer of disruption and digitalization
The project gave us the opportunity to examine the latest developments in Value Chain Management and digital innovation.
The I-COM marketing team has gathered the answers and created an eye-catching infographic to take you through the evolution of e-commerce, which is closely linked to technological developments, from the birth of the internet to the introduction of internet-able mobile phones - all helping to change the way retailers push their businesses.
Burger king marketing failures and strategiesPrernaValecha2
A study on Burger Kings Marketing Strategy and Failures and providing various solutions.
It includes :
Marketing Failures and Strategies
4P's of Marketing
SWOT analysis
Porters 5 forces
Case Study
Conclusion
This presentation made at Ad:tech New York 2012 deals with the topic of Mobile User Acquisition, in particular for the Android Platform. MobPartner is presenting his new Android Business Unit and some case studies of succesfull campaigns on Android Applications.
This is a modified version of slides that I presented at 'Luxury circle' meeting organized by BlueBell Korea at Park Hyatt in Seoul. (Nov 22, 2012). Thanks for Daniel Mayran (CEO of BlueBell Korea) who organizes this meeting regularly as well as other participants.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
The document introduces TapMob.io as a money-making app designed for content creators. It highlights its potential to help creators monetize their content.TapMob.io offers a range of monetization features, including in-app ads, affiliate marketing, and premium content sales. These features are designed to help creators generate revenue from their content.
Of all the decisions you need to make as developer or product manager of mobile apps, pricing is one of the most complex.
This slideshare includes:
- a simple method for determining if free is a good fit for your app,
- how to price an app that is part of a SaaS offering,
- 10 tips to make in-app purchases your users will actually love and
- benchmarking data on how some of the world's most commercially successful apps approach pricing.
If you enjoy this slideshare you can find loads more awesome data about building apps users love at blog.appbot.co
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
9. Understand your Value
Proposition
Status
Entertain
Benefits Discovery
Value =
Cost “Notification overload”
“Bathurst effect”
Example: Foursquare
9
10. Engage
Increase user
activity
Discover Monetize
Increase installed
user base Increase revenues
Analyze
Optimize your
value proposition
and revenues
11. Practical Example: Value
in the first line
Instagram
15 Million Users Love Instagram! It’s a free, fun and simple way to make and share
gorgeous photos on your iPhone...
Quick to the point: Explain value prop,
Spotify what solution the app provides, what
We’re the #1 music app in the App Store - check out the 5 star ratings below!
people can do with the app
Draw Something Free
Play the Free version of Draw Something, the most popular social drawing and
Provide social proof (if possible)
guessing game in the App Store with over 7 Billion drawings created!
Tumblr
Follow the world’s creators. Post anything: Share photos, video, quotes, chats,
links, and text...
11
12. Practical Example: Value
in the first line
Instagram
15 Million Users Love Instagram! It’s a free, fun and simple way to make and share
gorgeous photos on your iPhone...
Spotify
We’re the #1 music app in the App Store - check out the 5 star ratings below!
Draw Something Free
Play the Free version of Draw Something, the most popular social drawing and
guessing game in the App Store with over 7 Billion drawings created!
Tumblr
Follow the world’s creators. Post anything: Share photos, video, quotes, chats,
links, and text...
Source: POM8.com
13. Practical Example: Wrap
up and keep it real
Keep the language non-techie. Add
testimonials
Be honest: If this is a fremium app, or a
trial – let people know they will have to pay
to unlock the full app
Make sure to have calls to action
13
32. Click Thru Rates
for Mobile & Digital
Campaigns are
typically less than
0.5%
Non-Incentivized
PPD means you
pay for downloads
and increases the
likelihood that the
consumer actually
wants your app
33. A Case Study in Offline Marketing – Rob Kawalsky
Intro The fact that we’re discussing the 4Ps of marketing is due to the recognition that building a great product is no longer sufficient for ensuring success but rather a min req Need for an effective marketing strategy is crucial to ones chances for launching a successful app
CodeNgo is an Aussie-based startup with a goal of helping developers make more money by providing them tools to run their businesses more efficiently We do this by specifically focusing on the non-technical challenges in the mobile ecosystem that prevent developers from maximizing their revenues Our lead service is our App Store Submissions service. With this service you fill out one submission form and can submit your app to multiple app stores In addition, we’ll soon be adding automatic image re-sizing and language translation services – again, non-technical challenges that often impede your ability to make money
Currently we support up to 20 different stores Some you’ll have heard of like Google Play, Amazon and Getjar Others like Mobango, SlideMe and Soc.io Mall are less well known but with millions of users and hundreds of millions of downloads
With CodeNgo we handle the busy work for you Our objective is to help devs and pubs make more money. We do this by specifically focusing on the non-technical challenges in the mobile ecosystem We’re starting with our App Store Submissions service and to that we’ll soon be adding automatic image re-sizing and language translation services
Did you know Rovio has 50 other titles than Angry Birds?Rovio is expected to exceed Nokia in valuation
Discover: Friend finding (address book integration, social network integration), Social Network Publishing, Localization, Cross-promotions/friend recommendationsEngage: Online profiles, leaderboards, achievements, emails, push notifications, location awareness
Common wisdom is that iTunes and Google play represent the best opportunity to sell your app. At a macro level that is probably true But the reality today is that inclusion in the iTunes and/or Google Play stores is the minimum requirement to distribute your app but it is far from sufficient to ensure success With over 1 million apps available between them, the chances of your app bubbling to the top are pretty small.
There are other alternativesGetjar is the largest independent App store Support all major OSes and very developer friendly
My wife has a SamSung Galaxy As the largest smartphone vendor in the world they’ve got an enormous installed base
The world’s largest online retailer’s offering is closest to Apple’s They have millions of credit cards on file Their rev/daily user is only 11% less than Apple’s They curate the apps available through them and have superior merchandising features to almost every other store in the market
Then of course you’ve got your carrier stores which tend to immediately fall into the Carrier stores can still play a role but for the small-midsize publisher, they’re likely not worth the effort at this point. Maybe our friends over at MIA can help us change that
And this all is just the tip of the iceberg. There are over 100 independent app stores and marketplaces all with their own communities of users. This is where we at CodeNgo want to help devs and publishers get their apps to where the consumers are instead of pushing them to where you are.
Fill in 1 form. Manage all of your updates. All from 1 location enabling you to spend more time on the other parts of your business
Goldstriker iPhone 3Gs Supreme: $3.2m
- Promotion – of all of the 4Ps this one is the most daunting for the majority of app developers. Most developers aren’t trained marketers and the range of options and advice out there are seemingly endless.What’s going to work best? PR, Search, Social Media, Blogging? How are you to know what’s best for you? Where to spend your limited time & resources? Unfortunately there is no 1-size fits all app marketing plan so we’re not going to present that to you. Also, the likely range of apps created by people here make an in depth review of the benefits of each of the channels of little value. So, we are going to work under the assumption that no one here has $1 million bucks to spend on promoting their app, and I’m going to focus on 4 areas.
- Another Aussie startup explained the benefits of partner marketing as well or better than I can so I’ll let them do it
Language localization is typically done by the bigger development houses. Most developers build in English and then submit it for distribution globally.CodeNgo will be helping developers with this b/c the data is overwhelming that publishers are missing a trick if they’re only building in English This recent Distimo report shows the % of revenue generated by apps in local language for iPhone and the proportion of Apps available in local languages. As you can see, by and large, your chances of success are improved greatly if the app is in the local language for that market