This document summarizes a presentation about promoting mobile applications. It discusses discovering applications through app stores and other channels, developing a marketing strategy in 7 steps including creating buzz on social media and with PR, and a case study of a soccer app from Sympatico that engaged fans through social features and a promotional campaign. The presentation emphasizes the importance of marketing from the start of development and continuing promotion around launch to drive downloads.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Everything about flutter web developmentKaty Slemon
Are you enthusiastic about Web Development? Try Flutter for Web! Here’s a guide on Flutter for web with demo to learn everything about Flutter Web development.
User-Generated Content for Brands OverviewSteve Hulford
Filemobile is a SaaS-based social marketing suite that has launched over 3,000 apps. It allows companies to gather, curate, publish and amplify user-generated content through its platform and products. The document provides examples of case studies where Filemobile helped companies like Gannett, The Weather Network and Life is Good implement user-generated content strategies across their digital properties. It also shares key stats on Filemobile's platform usage and success in helping companies connect with audiences through user-generated content.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
This document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Everything about flutter web developmentKaty Slemon
Are you enthusiastic about Web Development? Try Flutter for Web! Here’s a guide on Flutter for web with demo to learn everything about Flutter Web development.
User-Generated Content for Brands OverviewSteve Hulford
Filemobile is a SaaS-based social marketing suite that has launched over 3,000 apps. It allows companies to gather, curate, publish and amplify user-generated content through its platform and products. The document provides examples of case studies where Filemobile helped companies like Gannett, The Weather Network and Life is Good implement user-generated content strategies across their digital properties. It also shares key stats on Filemobile's platform usage and success in helping companies connect with audiences through user-generated content.
Smartphone usage is widespread in the US, with over half of Americans owning smartphones. Android and iPhone have the largest operating system shares. Tablet ownership is also growing rapidly and tablets are increasingly being used for activities like video viewing and online shopping.
This document provides an overview of Flutter, a mobile application development framework. It discusses how Flutter allows building apps for Android and iOS from a single codebase, saving time and money compared to native development. It also covers why Dart was chosen as Flutter's programming language, Flutter's widget-based architecture, the types of widgets, and how to install Flutter and build a simple app. The goal is to introduce developers to Flutter and its benefits for cross-platform mobile app development.
This document discusses whether publishers should create native apps or web apps for their iPad publications. It notes that the choice is strategic, not technical, and outlines key factors to consider for each option like user experience, accessibility, and promotion capabilities. Native apps offer rich interfaces and easy promotion through app stores but only work on iPad, while web apps can be accessed across devices but may lack the polish of native apps. Overall, publishers should evaluate their business goals and consult experts to determine the best approach.
English4U is an English learning mobile application that aims to improve users' vocabulary, writing skills, and speaking abilities. It offers both free and premium versions, with the premium version providing additional features. The application's key target markets are students, corporate employees, teachers, and homemakers. Its marketing strategy involves segmenting the market based on user type, highlighting unique features like offline use, and promoting through social media, emails, and advertisements to increase downloads and conversions to the premium version. Performance will be evaluated based on downloads, free to premium conversions, and user feedback.
The document proposes a mobile app called MyGuide to revolutionize the tourism industry. It will act as a travel guide providing information on tourist destinations around the world. The app will have a freemium model, offering basic services for free and charging a small fee for additional features. It aims to dominate the global tourism market by collaborating with local tourism organizations and hotels. The implementation plan involves carefully hiring a team to develop the app, aggressively marketing it before launch, and continuously improving features based on user feedback.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
This document provides a marketing plan for KiHep, an application designed to help children with vision or physical disabilities live normal lives. The plan outlines KiHep's accessibility, safety features, target markets of people with disabilities, and promotional strategies. It describes distributing KiHep directly through app stores and communicating its offerings of adaptive games, videos and phone accessibility to customers, partners and employees.
VoiceGate is a mobile application development company founded in 1998 with over 200 employees. It has experience developing applications across multiple platforms like Android, iOS, Windows and Blackberry. The company aims to understand client requirements and provide the best solutions. It has skilled resources, world-class training facilities, and develops applications across domains like entertainment, healthcare, education and more. VoiceGate engages in various models like dedicated developer programs, testing services, and maintenance to support clients throughout the development process.
The marketing plan aims to generate 10,000 downloads and 1,000 reviews in the first couple months by offering a free customizable android launcher app and paid personalized features. It will target students, youth, and fashion enthusiasts. The plan details tactics for the product, services, branding, pricing/incentives, communications, and distribution to attract users and collaborator value through surprise coupons. An internal process is outlined to develop the app, research users, meet collaborators, and advertise through multiple channels with the goal of bringing in new buyers for collaborators while supporting a social cause.
This document provides a 10-step guide for creating a mobile app from scratch:
1. The discovery phase involves generating ideas, analyzing competitors, defining the target audience, and creating a business model.
2. The design phase focuses on user experience (UX) design like wireframes, and user interface (UI) design including a style guide and rendered designs.
3. The development team is handed the designs and user goals to begin front-end development using native or hybrid approaches, and back-end development selecting programming languages and databases.
4. Testing of the app's functionality, performance, and other types is completed by testers who provide reports to developers.
5. After testing,
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Social Media Marketing Strategy for LenovoJiang She
Lenovo faces challenges of weak brand awareness due to late market entry, intense competition, and weak brand image. The social media marketing strategy aims to raise awareness, broaden the target segment, and develop new online strategies. The campaign will rely heavily on social media like setting up a Lenovo user blog and forum to optimize word-of-mouth. It will also use Google advertising tools, AdWords, Analytics, and other social media platforms like Facebook, Twitter, and YouTube videos to monitor progress over a timeline based on peak laptop purchase periods with a low budget focused on gaining social media reach.
Go for Progressive Web Apps. Get a Better, Low Cost, Mobile PresenceMagic Software
Progressive web app may look like a buzz word around improved web standards and few mobile friendly web design patterns. But it brings positive impact on businesses and users. Let’s learn more about it here.
TheAppLabb is a company that specializes in developing mobile and web applications. They focus on strategy, design, and development across various platforms and technologies. Some of their offerings include multi-event platforms, retail apps, learning apps, and more. They pride themselves on their experience, innovation, creativity, and ensuring client success.
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Mobile Application Development Services-MobileApptelligenceMobileapptelligence
Mobile Application Development Services
http://www.mobileapptelligence.com/mobile-application-development-services.html
"Mobilize your Business & Transform your Brand" through our cutting edge Mobile Application Development Services!!!
PROVAB TECHNOSOFT is a leading mobile application development services provider, working with clients in 27 countries. With a team of 120+ mobile app developers, we strive to deliver best in class native and cross platform mobile apps to global clients. We develop idea centric, consumer centric and enterprise mobile apps.
Our Mobile Application Development Services include following –
Android App Development
iPhone App Development
iPad App Development
Mobile Website Design
Windows App Development
HTML5 Development
Titanium Mobile App Development
Cross Platform App Development
Native App Development
Hybrid App Development
Game Development
Place Mobile App Developers @ Offshore
Being a leading mobile application development services provider, we have extensive experience in developing feature rich & performance centric mobile apps. We work on all the leading mobile platforms including Android, iOS, Android, BlackBerry OS and Windows. Our mobile app development process follows agile methodology completely. With mobile apps having more than a million downloads, we develop the apps to keep our clients ahead of competition.
Before you decide on whether you should choose to build a Hybrid PhoneGap-based App or a native mobile App on platforms like Android, iOS, Windows Phone, etc , let us put forth the pros and cons of both and make it easier for you to weigh them on equal footing.
The document discusses different mobile optimization methods for businesses: responsive web design, mobile websites, and native apps. It defines each method and outlines their pros and cons. Responsive web design allows a single website to adapt to different screens through content and design adjustments. Mobile websites are specifically designed for mobile limitations and opportunities. Native apps are developed for a particular operating system. There is no single best method - businesses should consider their goals, customers, and budget to determine the optimal solution or combination of solutions for their needs. The best mobile strategy is one that works best for customers.
Tyler Sullivan is an IT professional with over 6 years of experience helping companies achieve business success through superior customer service, IT support, and implementation. He has a B.S. in business, an A.S. in Computer networking, and is recognized for his ability to combine technical and business expertise to enhance customer experiences and improve business success. As an IT professional focused on the customer experience, Tyler understands customer problems, emerging technologies, and how to make a difference for organizations.
Smartphone usage is widespread in the US, with over half of Americans owning smartphones. Android and iPhone have the largest operating system shares. Tablet ownership is also growing rapidly and tablets are increasingly being used for activities like video viewing and online shopping.
This document provides an overview of Flutter, a mobile application development framework. It discusses how Flutter allows building apps for Android and iOS from a single codebase, saving time and money compared to native development. It also covers why Dart was chosen as Flutter's programming language, Flutter's widget-based architecture, the types of widgets, and how to install Flutter and build a simple app. The goal is to introduce developers to Flutter and its benefits for cross-platform mobile app development.
This document discusses whether publishers should create native apps or web apps for their iPad publications. It notes that the choice is strategic, not technical, and outlines key factors to consider for each option like user experience, accessibility, and promotion capabilities. Native apps offer rich interfaces and easy promotion through app stores but only work on iPad, while web apps can be accessed across devices but may lack the polish of native apps. Overall, publishers should evaluate their business goals and consult experts to determine the best approach.
English4U is an English learning mobile application that aims to improve users' vocabulary, writing skills, and speaking abilities. It offers both free and premium versions, with the premium version providing additional features. The application's key target markets are students, corporate employees, teachers, and homemakers. Its marketing strategy involves segmenting the market based on user type, highlighting unique features like offline use, and promoting through social media, emails, and advertisements to increase downloads and conversions to the premium version. Performance will be evaluated based on downloads, free to premium conversions, and user feedback.
The document proposes a mobile app called MyGuide to revolutionize the tourism industry. It will act as a travel guide providing information on tourist destinations around the world. The app will have a freemium model, offering basic services for free and charging a small fee for additional features. It aims to dominate the global tourism market by collaborating with local tourism organizations and hotels. The implementation plan involves carefully hiring a team to develop the app, aggressively marketing it before launch, and continuously improving features based on user feedback.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
This document provides a marketing plan for KiHep, an application designed to help children with vision or physical disabilities live normal lives. The plan outlines KiHep's accessibility, safety features, target markets of people with disabilities, and promotional strategies. It describes distributing KiHep directly through app stores and communicating its offerings of adaptive games, videos and phone accessibility to customers, partners and employees.
VoiceGate is a mobile application development company founded in 1998 with over 200 employees. It has experience developing applications across multiple platforms like Android, iOS, Windows and Blackberry. The company aims to understand client requirements and provide the best solutions. It has skilled resources, world-class training facilities, and develops applications across domains like entertainment, healthcare, education and more. VoiceGate engages in various models like dedicated developer programs, testing services, and maintenance to support clients throughout the development process.
The marketing plan aims to generate 10,000 downloads and 1,000 reviews in the first couple months by offering a free customizable android launcher app and paid personalized features. It will target students, youth, and fashion enthusiasts. The plan details tactics for the product, services, branding, pricing/incentives, communications, and distribution to attract users and collaborator value through surprise coupons. An internal process is outlined to develop the app, research users, meet collaborators, and advertise through multiple channels with the goal of bringing in new buyers for collaborators while supporting a social cause.
This document provides a 10-step guide for creating a mobile app from scratch:
1. The discovery phase involves generating ideas, analyzing competitors, defining the target audience, and creating a business model.
2. The design phase focuses on user experience (UX) design like wireframes, and user interface (UI) design including a style guide and rendered designs.
3. The development team is handed the designs and user goals to begin front-end development using native or hybrid approaches, and back-end development selecting programming languages and databases.
4. Testing of the app's functionality, performance, and other types is completed by testers who provide reports to developers.
5. After testing,
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Social Media Marketing Strategy for LenovoJiang She
Lenovo faces challenges of weak brand awareness due to late market entry, intense competition, and weak brand image. The social media marketing strategy aims to raise awareness, broaden the target segment, and develop new online strategies. The campaign will rely heavily on social media like setting up a Lenovo user blog and forum to optimize word-of-mouth. It will also use Google advertising tools, AdWords, Analytics, and other social media platforms like Facebook, Twitter, and YouTube videos to monitor progress over a timeline based on peak laptop purchase periods with a low budget focused on gaining social media reach.
Go for Progressive Web Apps. Get a Better, Low Cost, Mobile PresenceMagic Software
Progressive web app may look like a buzz word around improved web standards and few mobile friendly web design patterns. But it brings positive impact on businesses and users. Let’s learn more about it here.
TheAppLabb is a company that specializes in developing mobile and web applications. They focus on strategy, design, and development across various platforms and technologies. Some of their offerings include multi-event platforms, retail apps, learning apps, and more. They pride themselves on their experience, innovation, creativity, and ensuring client success.
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Mobile Application Development Services-MobileApptelligenceMobileapptelligence
Mobile Application Development Services
http://www.mobileapptelligence.com/mobile-application-development-services.html
"Mobilize your Business & Transform your Brand" through our cutting edge Mobile Application Development Services!!!
PROVAB TECHNOSOFT is a leading mobile application development services provider, working with clients in 27 countries. With a team of 120+ mobile app developers, we strive to deliver best in class native and cross platform mobile apps to global clients. We develop idea centric, consumer centric and enterprise mobile apps.
Our Mobile Application Development Services include following –
Android App Development
iPhone App Development
iPad App Development
Mobile Website Design
Windows App Development
HTML5 Development
Titanium Mobile App Development
Cross Platform App Development
Native App Development
Hybrid App Development
Game Development
Place Mobile App Developers @ Offshore
Being a leading mobile application development services provider, we have extensive experience in developing feature rich & performance centric mobile apps. We work on all the leading mobile platforms including Android, iOS, Android, BlackBerry OS and Windows. Our mobile app development process follows agile methodology completely. With mobile apps having more than a million downloads, we develop the apps to keep our clients ahead of competition.
Before you decide on whether you should choose to build a Hybrid PhoneGap-based App or a native mobile App on platforms like Android, iOS, Windows Phone, etc , let us put forth the pros and cons of both and make it easier for you to weigh them on equal footing.
The document discusses different mobile optimization methods for businesses: responsive web design, mobile websites, and native apps. It defines each method and outlines their pros and cons. Responsive web design allows a single website to adapt to different screens through content and design adjustments. Mobile websites are specifically designed for mobile limitations and opportunities. Native apps are developed for a particular operating system. There is no single best method - businesses should consider their goals, customers, and budget to determine the optimal solution or combination of solutions for their needs. The best mobile strategy is one that works best for customers.
Tyler Sullivan is an IT professional with over 6 years of experience helping companies achieve business success through superior customer service, IT support, and implementation. He has a B.S. in business, an A.S. in Computer networking, and is recognized for his ability to combine technical and business expertise to enhance customer experiences and improve business success. As an IT professional focused on the customer experience, Tyler understands customer problems, emerging technologies, and how to make a difference for organizations.
The document discusses marketing strategies for mobile apps. It states that many companies focus on app development but not on marketing strategy. App-Promo is introduced as an expert in app marketing that can help at every stage, from strategy to ongoing promotions. Key recommendations include evaluating competition, defining the target customer, calculating customer acquisition costs, creating a marketing budget, testing campaigns, and analyzing results.
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
1. The document provides instructions for parents on how to use a website for their student's assignments and grades.
2. It recommends checking the website at least once a week to stay updated on the student's progress as assignments and grades change frequently.
3. The document outlines how to post comments and feedback, as well as how to reply to other parents' comments.
The document discusses using sampling to estimate populations based on a sample. Students are asked to use sampling to estimate the number of people in a crowd from a worksheet using population density. They then discuss in pairs how they derived their estimates and compare approaches with another group. Finally, students explain how sampling could estimate crowds at concerts and limitations when using it to estimate large populations like cities.
This document provides an agenda and details for an event on app retention and engagement in Toronto, Canada. The agenda includes presentations on mobile retention strategies from CleverTap and a panel discussion with mobile app companies doing well in retention. Topics to be covered are the importance of analytics, segmentation, and personalized messaging for moving users through customer journeys in mobile apps. The document outlines segmentation techniques and how combining segmentation with timely, contextual messages can significantly improve user conversion rates.
App promo-Best practices for App Store Optimization (ASO)Gary Yentin
The document discusses App Store Optimization (ASO), which is similar to SEO but for app stores. It provides insights and best practices for ASO, including optimizing app titles, descriptions, screenshots, keywords and metadata to improve search engine ranking and discoverability. Specific tactics covered include incorporating keywords, using bullet points in descriptions, including app portfolio links, and regularly updating text and metadata. The document also addresses challenges like limited data, trial and error testing across platforms and regions, and immature analytics.
Mobile app development has become necessary in our digital world. Apps provide both utility and entertainment on mobile phones, which people are addicted to. Mobile app development companies are responsible for creating these apps that people enjoy and find useful. To survive in the competitive mobile app market, companies need to develop apps with innovative ideas, a clear plan of action, appealing designs, easy usability, affordable pricing, and they must incorporate user feedback into their app development.
Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones
1) ABC has been developing mobile apps since 2005 starting with kids content and expanding to news and entertainment. Their apps saw commercial success on iOS and Android platforms.
2) Critical factors for success included choosing trusted kids brands, achieving high download and engagement numbers, and implementing in-app purchases. However, development costs were often too high to be profitable.
3) The document provides a checklist for successfully commissioning apps, including having a clear goal, choosing an appropriate business model, controlling costs through partnerships, reserving budget for analytics and optimization, and treating the app as an ongoing product rather than a one-time project.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
Ellocent Labs - Mobile App Development ServicesEllocent Labs
Discover the potential of your business with top-notch Mobile App Development Services. Elevate user experiences and stay ahead in the digital era.
Enhance the potential of your business with top Mobile App Development Services. Improve user experiences and stay ahead in the digital era. Accept the transformative power of Mobile App Development Services, which combine innovation and functionality. In today's digital landscape, having a strong mobile presence is essential. Ellocent's mobile app development services combine creativity and technology to ensure that your app not only meets but exceeds user expectations. Increase your company's visibility, reach a larger audience, and keep a competitive advantage. Visit us for more information.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The document discusses the growth of mobile apps and the app revolution. It notes that smartphones account for only 5% of the total mobile market but there are over 500,000 apps available today. It also discusses why apps have exploded in popularity due to their ability to provide social, local, and mobile engagement opportunities. The document then promotes TheAppBuilder as a solution that allows easy app creation and distribution without coding skills.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)AppencyPR
The document provides information about Appency, a mobile app agency founded in 2009. It summarizes that Appency focuses on helping apps stand out, has a staff of 7 people including co-founders Aaron Watkins and Liz Jones, provides services like branding, competitive analysis, PR, paid media, and works with clients across industries. It highlights some client success stories around downloads and media coverage for apps like World Cup Table Tennis HD and Shopping by TheFind.
Smartphones are one of the most important appliances in the present times. They have become an important tool for marketing, enabling businesses to widen their reach and access to multiple consumers.
These steps are meant to serve as a guide for creating a branded mobile app. If you already have an application in market, use this opportunity to evaluate it.
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
Presentation developed for the EGB Mobile & Social Media Conference 2011 in Paris. It outlines two strategic approaches to generate buzz for mobile apps.
Mobile App Development Process in 2022_deya.pdfknot sync
Latest Mobile App Development Process to Follow in 2022. 1.Study the market 2. Define your business model and end-user Experience 3. Develop a Prototype 4. Design your mobile app UI/UX 5. Test and Refine 6. Launch your mobile application....Read More
https://knotsync.com/mobile-app-development-process/
The document summarizes key findings from a study of mobile device usage among Canadians. It finds that:
1) Marketers must segment their mobile audiences by both demographic (moms, millennials, men) and device (smartphone vs. tablet) as content consumption varies significantly.
2) Mobile can be leveraged to nudge consumer behavior, with many Canadians using their devices to plan activities and assist with purchases.
3) Mobile devices are empowering consumers and changing the in-store shopping experience, with many using their phones for research and comparisons directly in stores.
Gary Yentin, CEO of App-Promo, gave a presentation on the secrets to becoming a number one app. He discussed the challenges of discovery and monetization in the crowded app marketplace. Yentin also presented data from App-Promo's developer survey showing that experienced developers who stick with their apps long-term are more likely to find success, earning over $500,000 in some cases, compared to new developers. The presentation provided strategies for app store optimization, pre-launch marketing, social media promotion, and paid mobile ads to help apps gain discovery and engagement.
The document announces a new research study by App-Promo, BrandSpark International and Tapped Mobile analyzing key mobile consumer segments in Canada - the Mobile Hockey Mom, Digital Dad, and Young and Wireless. The research looks at how these groups use their mobile devices and which channels are most effective for reaching them. Insights from the study will be presented at an event in Toronto on July 25th, providing information to help marketers and brands better understand and target Canadian mobile users.
App Promo Android Toronto Session 10/25Gary Yentin
This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, reviews/ratings, branding, distribution channels, press releases, blogger outreach, and paid acquisition.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
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• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
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Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
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40. Background
• In June of 2010, Sympatico.ca wanted to engaged Canadians through the
World cup of soccer.
• We new that if we were going to make an impact, we had to come up
with a unique proposition that differed from the leaders in the space.
• We chose to “go social”
41. The Sympatico.ca Fans Soccer App
• Live chat with other fans
•
Real-time results for each game
• Bar finder
• Team rankings
• Vote for favourite team
• Statistics and full schedule for the
• Share photos, videos and comments
2010 World Cup
42. Promotional Plan
Sympatico developed a promotional plan with App Promo that included:
• Mobile advertising
• Major Media outreach
• Blogosphere outreach
43. Results
• 70,000 total downloads (47,000 unique, 23,000 updates)
• Number of Posts in discussions: 25,656
• Number of images Posted: 1,292
• Number of Video Posted: 17
Countries where the application was used:
Netherlands
Tanzania
Denmark
Japan
Belgium
Morocco
Luxembourg
Algeria
France
Guyana
Canada
Qatar
UAE
India
Reunion
China
Mexico
UK
Saudi Arabia
Ecuador
USA
Kuwait
Senegal
Germany
South Africa
Switzerland
Hong Kong
Jordan
Italy
Dominican
Republic
44. What we learned
• Be sure to check for trademarks in the keywords of the application.
• Don’t rely solely on device language detection to set language.
• Time your promotion to get noticed in the App store.
• Press release sent 3 days before the start of the World Cup
• Mobile advertising was done the first 2-3 days of the event
• Alerts are a great way to engage the audience.
• Have anchors in social media like Facebook pages and Twitter accounts to
get the most from social promotion.
45. Fast Forward to Today!
• Sympatico.ca Mobile App Launched July 7th on iPhone, Blackberry and Android platforms
• We’re employing the same tactics – Media/Blogger/Storefront outreach, Media campaigns
• Downloads grow quickly which gets you picked up in the stores
• Media Pickup
• Mediacaster
• Media in Canada
• Freshapps
• Mobile Syrup
• Interactive Ontario
• Android in Canada
• BlackBerry Cool
• AndroidPit.com
• AndroidZoom.com
• AppsAffair.com
• LetAndroid.com
46. Thank-You!
David MacPhie
Director, Mobile Network Partnerships
David.MacPhie@bell.ca
(416) 353-8247