The document discusses codes and conventions for effective billboard design. It notes that billboards should prominently display the brand in a large, easy-to-read font to attract attention. An large main image is important to engage viewers and references to websites provide alternative ways to access the product. Professional color schemes and minimal text reinforce reliability while bright, bold colors catch the eye as viewers pass by. Together, these design elements work to quickly interest and inform audiences viewing billboards from a distance.

1. Codes & Conventions
for Billboard

2. Masthead – Large san serif
font which takes up majority
of billboard. Very easy to
read which will appeal to the
younger audiences. Very
suitable font size for a
billboard, where the
audience is most likely to be
driving or walking past so
they can quickly view it.
Background image – Bright colour’s
which attracts the readers attention, as
they will be passing the image quickly
most likely. Gives the audience an
insight into the setting of the show,
which gains their interest.
Narrative tension is created as well as cognitive needs are
fulfilled, uses and grats theory. This is because dates are
given so the audience know when they can consume the
whole product.
Netflix – Reference to the well
known brand ‘Netflix’ increases
the reliability of the product for
audiences. This also increases the
ease of access to consume
products on alternative platforms
– these appeal to a wider target
audience.

3. Main Image – Shows the
overall finishes product and
attracts audiences. Uses a
direct mode of address which
creates a personal
relationship with the
audience. Body language and
expression is thoughtful which
will gain the audiences
attention.
Logo – Tommy Hilfiger logo is
clear and helps target
audience immediately identify
what the product is. The logo
will be on the product
somewhere, so the target
audience can familiarize
themselves with the product
and logo image.
Colour scheme – The colour scheme
consists of bright colours which
attracts the audiences attention.
The audience is likely to be driving
or walking by, therefor this billboard
will stand out.
Website – Tommy Hilfiger's website domain is clearly
shown at the bottom right of the billboard, this
allows increased accessibility for the audience and
allows them to consume products on alternative
platforms. Appeals to a younger audience who have
more technological knowledge.

4. Main Image – Shows the finished
product of the magazine, which
gives off a professional
atmosphere which attracts the
target audience. Direct mode of
address from the model which
creates a personal relationship
with the audience. The models
body language is also powerful
which again pulls in the audience
and their interest in this issue.
Number of issues –
Adds to professionalism
of the magazine.
Audience reliability
increased.
Sell lines include enticing
buzzwords such as
‘exclusive’ suggesting
there is something special
about this issue. Directly
benefits the audience and
entices them to buy the
issue
Sophisticated colour scheme is used, the red
within the image draws the target audiences
attention even further. (Barthes)
Masthead – Repetition of the
title creates brand awareness.
Helps establish the brand and
product to the audience.

5. Brand recognition has
been used to the remind
the audience of who the
producer is. Doesn’t take
too much attention away
from the product.
Mise-en-scene creates a
relationship with the
audience, the smokey
wheel connotes the
ideology of power and
speed. Connotes the life
style of the audience.
Cognitive needs fulfilled
– showing what I would
be like to own the
product.
The language used brings attention to the
product which makes it more exciting for the
audience. Words like ‘unleashed’ conotate
there has been a powerful beast locked away
and it has finally got out (Barthes). This is the
representation the buyer will want to feel
when driving this car.
White background
behind text allows for it
to be viewed easily.
Allows the audience to access
more information about the
product on another media
platform.
The positioning of the car also
connotes how it is more
powerful compared to the
other cars in the background.

6. Large bold font which appeals to a
young audience, very easy for
them to read.
Follows the norm as
minimal text is on the
board, allowing for
viewers to quickly view
the ad and be informed
by it, it is straight to the
point.
White background allows for everything
else on the page to stand out. No attention
has been taken away for the main features
of the billboard.
Colour scheme – Appeals to
its target audience, young,
childish, bright playful
colours; yellow and orange.
Enigma is build throught the
image (barthes) of
expectations – there is soft
humour, which suggests the
type of movie the billboard is
displaying. Could possibly
answer audiences questions.
Large bold font lifts off
the page creating a 3D
effect. Would stand out
to audience.
Other ways to access the
product being advertised over
different media and social media
platforms.
Date of the films release is
clear, allows for a quick
viewing when passing this
billboard.

7. Codes and Conventions of Billboards
Due to there being a lack of regional magazine billboards, I researched main stream
billboards to conform with the style I want to achieve.
Brand – Products name is usually easily visible. Usually in a large font which is eye catching
for the audience.
Large image – Attracts the readers attention and encourages them to purchase the product.
References to websites – Provides alternative platforms for media products to be consumed
by a larger target audience overall.
Professional colour scheme – Reinforces the preferred reading of reliability.
Text – Kept to a minimal so full attention is on the product. Audience will most likely be
seeing the billboard for a few seconds, so needs to interest the audience and get straight to
the point.
Bright and bold colours – Attract the eye of the audience.
Font – Usually san serif which allows the audience an easy read which also adds
sophistication.