10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHANGE FORMS AND
CONVENTIONS OF MEDIA PRODUCTS? (COVER)
Competition(skyline)
Masthead
Issue/date
Main coverline
Mis en scene
Colour scheme
E media
Coverlines
Barcode
Rule of thirds
Background
Menu strip
Rule of thirds Rule of thirds
3. There are many ways that my magazine is similar and different to the codes and conventions of another
magazine such as ‘allure’ in order to appeal to the target audience. To begin, both magazines have a masthead,
which is placed within the top third of the magazine (rule of thirds). Both mastheads are associated with the
content, which creates a genre/theme for the magazine which is a common feature used on magazines. I also
decided to include the issue number and date on the magazine in order to give the reader information about
when the magazine was produced. This also appears on ‘allure’ and other magazines as it is a common
convention used to provide information to the reader. Furthermore, both magazines include a main coverline.
On both magazines, the writing appears slightly bigger in order to entice the reader. I followed this
convention in order to make my cover look more appealing and exciting to the reader. For the mis en scene,
my image is a medium close up, which is a common camera angle to use for the cover of a magazine such as
glamour. In my opinion, the magazine ‘allure’ doesn’t follow the conventions of a normal magazine because
the mis en scene is a full body shot (long shot). She is also crouching which I thought was different and
doesn't follow general conventions of a medium
close up or close up. My magazine also has a colour scheme of red, white,
orange and blue which I think are good college colours and would help brand
my magazine as the colours would become recognisable to the reader. I used
these colours on the contents page in order to create a house style which would
continue throughout the magazine. I also used E-media in order to increase the
amount of views who see the magazine. This is because social media can
help share the magazine to help it become viewed by as many college
students as possible. Aswell as a main cover line, I also used other cover
lines which would relate to the content of the magazine. This would help
engage the audience if they are interested in the topics shown on the cover,
and therefore they would buy the magazine. Both my magazine and ‘allure’
have barcodes on the front. This is an essential feature as it is needed for
the purchase of the magazine. Additionally, during the making of my
magazine I used the rule of thirds. I did this in order to make the eyes a hot
spot on the front cover in order to create a sense direct address.
Furthermore, i used a skyline in my cover to advertise a competition. The
connotation of putting it at the top of the page is to suggest high
importance and to also create a hot spot as it appears within/near the top third.
Lastly, my cover has the same typography (from dafont.com) throughout the
magazine cover and contents page in order to enhance the colour scheme and
theme throughout the magazine.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHANGE FORMS AND
CONVENTIONS OF MEDIA PRODUCTS?
4. COMPARISON OF DRAWN DRAFT AND FINAL
COVER DESIGN
Similarities
Skyline
Masthead
Date and issue number
Mis en scene placing
Layout of main cover line
and other cover lines
Appearance of E media
Barcode
Differences
Background
Main cover line
Colour scheme
Placing of e media and
barcode
No props
5. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHANGE FORMS AND CONVENTIONS
OF MEDIA PRODUCTS (CONTENTS)
Contents title
Images
Distinct colour
scheme
Features from
front cover
Page numbers
and names
Page description
Social media
6. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHANGE FORMS AND CONVENTIONS
OF MEDIA PRODUCTS (CONTENTS)
There are many ways my contents page follows the codes and
conventions of a magazine such as ‘vibe’ in order to appeal to the
target audience. Firstly, both contents pages have a masthead reading
‘contents’. This is done to inform the reader of what the page will
include, and help them navigate around the magazine. The page title is
paced within the top third of the page (rule of thirds – a common
convention of magazines) in order to create a sense of high
importance and so stands out to the reader. Furthermore, both
magazines have a number of images which relate to the magazine cover
and other pages in the magazine. My main image is of a first year
student, which is mentioned in the main cover line and is the mis en
scene of the cover page. It is a common convention to link the main
image on the cover and the contents page together in order to make it
more appealing to the audience and persuade them to read the article.
Furthermore, I used the house style on the contents page in order to continue the colour scheme. This is also a common convention as it
represents the magazine and becomes recognisable to the student target audience, and so acts as a form of branding. On a magazine
contents page, a common feature is to include the page name and number together. This is done to inform the reader what articles will appear
on what page. On top of this, I followed another common convention of magazines which is to write a sentence under the page name to
describe its content. I followed this convention as it makes it sound more exciting to the reader and so makes them want to read that page.
Additionally, I included social media. I did this as it is a common convention to have social media on the contents page allowing readers to
subscribe and follow the magazine in order to expand the target audience. Lastly, my contents page has the same typography (from
dafont.com) throughout the magazine cover and contents page in order to enhance the colour scheme and theme throughout the magazine.
7. COMPARISON OF DRAWN DRAFT AND FINAL
CONTENTS DESIGN
Similarities
Masthead
Contents
Main image placing
Rule of thirds
Cropped image
Page numbers and titles
Overall layout
Differences
Colour scheme
Background