Evaluation for media

2. Question 1
In what ways does your media product use, develop or challenge forms and conventions of real
media products?
My media products develops forms and conventions of real
media products by the use of limited colours to reveal an evident
house style which helps the target audience to familiarise
themselves with the brand, making my magazine more popular.
In addition, the use of shot featured uses and develops forms and
conventions of real media products as medium close-ups are
commonly used on the front cover of majority media products.
Other conventions were included, for example, the cover limes
placed at either side of the model, causing all the attention to fall
unto him which can be used as star marketing as he is a familiar
face. This compares to existing media products as majority of
them feature celebrities which is what draws the interests of the
audiences. The masthead placed at the top centre is also
conventional as this is what majority of traditional existing
magazines, with the exception of ‘Q’ and ‘Clash’ magazine
feature. Furthermore, the bar code shows another way to
transfer data. The symbols of the barcode signify several factors,
such as manufacturer, price and name of a product. Barcodes are
scanned to transfer information about a particular item to a
computer and is commonly featured on media products.

3. Question two
How does your media product represent particular social groups?
My media product represents group C2 of the socio-economic
groups as middle and upper class individuals tend, by the
stereotype to not favour Rap/Hip-hop music. In addition, my
product represents those in support of the genre by the use of
slang which is commonly used in Rap and the type of clothing
the model wears on the front cover. However, there are negative
perspectives related to my genre and the type of clothes worn,
for example, the model on my front cover was wearing a black
coat with a furry hood and a Nike hat which is often viewed as
undesirable, the black making the image a bit menacing as
although black connotes authority and power, it also connotes
overpower and evilness. This contributes to stereotypes as
rappers do not attain the same clothing style. Despite this, the
preferred reading is rappers are good role models and inspire
young people regardless of stereotypes.

4. InterMedia Partners is the company that would
distribute my media product as their listeners are
Hip-hop/rap fans, similar to my own. As they are
already in charge of distributing ‘VIBE’ magazines,
they would be interested in dispensing mine as I
would have something different to offer. Firstly,
my magazine issued tickets to be won by the
audience to see celebrities which is an aspect
which ‘VIBE’ magazine does not possess. This
proposes my magazine has better audience appeal
as it offers
Question three
What kind of media institution might distribute your media product
and why?

5. My target audience would be boys and girls as the
rap/hip-hop genre is not necessarily aimed at a specific
gender. According to psychographic categorisation, my
target audience are mainstreamers as they would seek
security and conformity, buying established trusted
brands. They would also be reformers as they would seek
enlightenment and want freedom of restriction and
personal growth. However, according to socio-economic
groups, my target audience are C2 as they would be
skilled working class due to the majority of lower, middle
and upper class people not being huge fans of rap/hip-
hop which is due to class stereotypes.
Question four
Who would be the audience for your media product?

6. The use of the colours white and orange which connotes purity, energy
and creativity is one aspect which attracted my audience as they are
also bright colours. The use of the medium mid-shot of the model on
the front cover created a sense of mystery and action as the model was
not making eye-contact with the camera. Using star marketing also
boosts the attraction of the magazine for the audience as the model
carries the magazine and its name. In addition, the name of the
magazine is effective as the name suits my genre and also my target
audience as they are young and can relate to the name. The use of the
short and snappy language will help my target audience to recognise
the magazine immediately. In addition, the colloquial language is used
to create a natural and realistic effect. This also reflects upon the
working class region as colloquial language is used most among them.
Question five
How did you attract/address your audience?

7. Question six
What have you learnt about technologies from the process of
constructing this product?
My knowledge using Photoshop has expanded
vigorously since I was completely inexperienced
at the start, meaning I therefore had to find out
how to use the software in order to complete my
coursework. My knowledge using Photoshop has
expanded because I was completely
inexperienced at the start, meaning I therefore
had to find out how to use the software in order
to complete my coursework. Furthermore, I
learnt how to put an image unto the page and
create a background. Making layers, writing texts
and switching colours also contributed to what I
acquired. In addition, I learnt how to edit images,
text and how to emboss, bevel and contour.

8. My knowledge using Photoshop has expanded vigorously
since I was completely inexperienced at the start, meaning I
therefore had to find out how to use the software in order to
complete my coursework. My double page spread was
completed until I realised there were no existing columns and
the size of the writing was too big. For this reason I alternated
the structure of my double page spread to make it appear like
a conventional one.
Using the ruler from the view button, I made lines to
form columns so I could write up the interview with the
model. I also made the background lighter in order for
the audience to view the text. Adding a title also made it
easier to know what information the page contained. In
addition, I included a pull and an actual quote to fill up
the blank spaces. All this was due to the fact my learning
progressed rapidly over the weeks by watching videos on
YouTube and asking questioning my peers. Overall, I have
gained experience which helped me to complete my
main task and also caused me to be motivated in order to
create a better magazine and achieve a high grade.
Question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full
task?

9. In what ways does your media product use, develop or challenge forms and conventions of
real media products? (ppt with narration)
How does your media product represent particular social groups? (ppt with narration)
What kind of media institution might distribute your media product and why? (prezi)
Who would be the audience for your media product? (video)
How did you attract/address your audience? (video)
What have you learnt about technologies from the process of constructing this product?
(ppt with print screens)
Looking back at your preliminary task, what do you feel you have learnt in the progression
from it to the full task? (ppt with print screens)