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Codes and conventions – contents page
- 1. CODES AND CONVENTIONS – CONTENTS PAGE
- 2. Bride. Larger text draws attention and alleviates importance. Reminder of who produces, dates of issue is clear, informational needs as can keep ‘up-to-dates’= uses & grats. Add-on , stands out as brighter colour used against rest of colour scheme Highlighted text, for navgation to needs with short description. Entices reader, informs reader =uses & grats language choice; stylish, perfect, awards, gives a relationship to audience – language they use and associate with Background is plain, undetailed, keeps focus on images and text. List of what is included = wide range of cognitive needs Quote from article entices reader to engage (Barthes) Enigma, wanting to find out more about particular article. Darkened image used to highlight and make white text contrast/ stand out. Using more than one image shows more array of articles = fullfils cognitive needs. No direct mode of address, unconventional, suggests unwilling to follow norm, younger model used = association with audience, relationship with audience = uses & grats Cognitive needs- acquiring info – finding out more about fashion and beauty 3 clear columns structures text in linear fashion appeals to target audience, following codes and conventions, easy findings for individuals wants and needs
- 3. Kent Life. Language choice; style, gourmet, gives a relationship to audience – language they use and associate with. (barthes ) enigma, wanting to find out more about the article. Using multiple images shows there are many articles = fulfills cognitive needs. Images uses both longshots ( this gievs a sense of the area, allowing the audience to make a connection and feel the location =uses & grats) and close up this provides instant recognition of the subject matter, fulfills any needs Cognitive needs – acquiring info - finding out more about specifics such as ‘motoring life’ List of what is included = wide range of cognitive needsHighlighted text, catches attention of reader, entices and informs them = uses & grats Direct mode of address, conventional, suggest willing to follow the hegemonic norm, older model used = association with the audience, builds relationship =uses & grats 3 clear columns to a page, structured text in linear fashion appeals to target audience, following codes and conventions, easy findings for individuals wants and needs. Reminder of who produces, date of issue is clear, informational needs as can keep ‘up-to-date’ = uses and grats
- 4. Time out. Continuation of sans-serif font from front cover for consistency, possible younger target audience – bolder statement association to target audience Using more than one image shows more array of articles = fulfills cognitive needs Images use both long shots, giving a sense of the location letting the audience connect and form a relationship with magazine, close up shots have been used for instant recognition to the subject matter, fulfill and needs. Add-on, stands out as brighter colour used against rest of colour scheme Reference to social media, suggests younger audience, advertisement of technologies – association to audience.Direct mode of address, conventional, creates relationship with audiences =uses and grats. ‘regulars’ suggest a revisiting fan base, an unchanging older audience. List of what is included =wide range of cognitive needs. Numbered categories for easy access of finding fulfillment of needs – follows codes and conventions. Direct addressing to audience creates a relationship with audience =uses & grats Reminder of who produces, date of issue is clear, informational needs as can keep ‘up-to-date’= uses & grats Unconventional positioning of text, lays Only at the side of the page, in one single column, instantly draws Attention.
- 5. The Bristol magazine. Image heavy –split page, images seclude to top half, text’s below, brings attention to images, suggesting younger audience – no reader interests Date of issue, informational needs as can keep ‘up-to-date’= informational = uses and grats. More than one image shows more arrays of articles = fulfills cognitive needs Images use both long shots, this helps to build a connection between the audience and magazine, and close Up gives instant recognition to the subject matter, fulfill any needs Reference to social media, suggest younger audience, advertisement of technologies – association to audience Background is plain, undetailed, keeps focus on image and text. Numbered categories for easy access of finding fulfillment of needs – follows codes and conventions 3 clear columns to a page, structured text In linear fashion appeals to target audience, following codes and conventions, easy finding for individuals wants and needs List of what is included = wide range of Cognitive needs Direct mode address, conventional, creates relationship with audience = uses & grats Larger text draws attention and alleviates importance
- 6. Sussex Life Highlighted text, for navigation to needs with short description, entices reader, informs reader- uses and grats Reminder of who produces, date of issue is clear informational needs as can keep ‘up-to-date’- uses And grats Larger text draws attention and alleviates importance Using more than one image shows more array of articles = fulfills cognitive needs Lots of images, page is split, secluded images to one half, pushes attention onto images. Suggest a younger target audience, no reading interests. Uses long and short shots, the long shots help to build a connection between the reader and magazine where as the close up shots give instant recognition to the subject matter, this fulfills any needs Background is plain. Undetailed, keeps focus on images and text List of what is included = wide range of cognitive needs Unconventional positioning of text, lays only at the side of page, in one single column, Cognitive needs- acquiring info – finding out more about fashion and beauty Language summarizes beauty, perfection, legendary forming a relationship with the reader. Common ground with reader. Regulars suggest a following audience
- 7. Summary ■ Text aligned, in columns generally of three.The images get placed above these. ■ More than one images used, these need to haver a mixture of close up and long shots ■ Larger text used at the top, signifies contents page or producer of the magazine. ■ Target audience is around young adults or middle aged. Serif font has been used to suit this group. ■ Larger bold subheadings.Tends to be larger to stand out. ■ Background tends to be kept to a plain white ■ Black text but highlight colours are used to make features stand out. ■ Numbering is used to differentiate articles and pieces of text, following the hegemonic norm. ■ Adds ons to tie you into the magazine are often used.