The document summarizes some common conventions used in regional magazine advertisements. These include logos that reflect company ideology, main images featuring products, sell lines that promote products or companies, and contact details for readers. Fonts used are typically sans serif for readability. Images commonly feature attractive models using the product to appeal to viewers. Contact information allows readers to learn more, fulfilling their need for information. Color schemes, prominent images and placement of information help attract readers' attention and encourage purchasing.

2.  I have looked at a number of regional magazine
adverts, and the main codes and conventions of
regional magazine adverts are:

Logos- in a style which reflects the ideology of the
company.
 Main images- advertise the company's products.
 Sell lines- promote the product or company.
 Contact details- give the target audience a point of
contact.
 Font- usually a 'sans serif font which is easy to
read.

3. Direct mode of
address, in
order to grab
the audiences
attention. This
could also be
linked with the
male gaze
theory as a
woman has
been used –
possibly for the
attention of
men to help
with the selling
of the product.
The title/product
name is
uppercase and
bold – engaging
the target
audiences
attention. A serif
font has been
used, suggesting
the brand is
modern just like
this style of font.
The products contact information has been included which
appeals to the target audience, it pushes them and helps
them towards buying the product. This links with the ‘Uses
and Gratifications’ theory’s gratification of ‘surveillance’. This
is because the target audience can gain information from
these contact details.
The main image features an attractive woman wearing the brands
products which helps with the selling of it as people will aspire to be
like the model, they will relate to her.
The colour
scheme is
simple and
sophisticated
– which
suggests who
the product is
aimed
towards, a
slightly more
classy
audience...or
those aspiring
to be
sophisticated.

4. Image of the product is
central and draws the
audiences attention towards
it. The image also stands
out from the plain
background colour and
makes the audience aware
immediately on what the
product actually is.
Description of the product is
useful for the target audience as
it provides them with
information, drawing them in to
purchasing it even more.
The use of contact information
is included to help and assist
the audience in the purchasing
process, the audience will find
this information useful and
again will draw them into buying
it as they have direct contact
with the brand.
The colour scheme is classy,
clear and sophisticated, which
informs the audience who the
product is targeted towards.
The colour scheme also
creates a visually appealing
advertisement within the
magazine.
The brand name is easily
identifiable due to being
sectioned away from the rest of
the text. This helps the
audience to recognise and
relate to the brand in
future...and possibly become
loyal... Increasing the products
purchase.

5. The image featured on
the advert is of a
sophisticated and classy
living room. The main
focus of the image is the
chandelier, which is what
the company sells. The
style of the living room is
classic and traditional-
which may represent the
company’s image and
values, which would
therefore give the target
audience a clear idea
whether they will by any
products from the
company.
The sell line advertises the
fact the company is the
‘largest lighting display in
the Midlands’. This will
appeal to the target
audience, as it shows to
them that the company
has a big range of choice,
so they are likely to find
what they are looking for.
This text provides the target
audience a point of contact,
where they can directly
contact the company and
gain more information. This
links with the ‘Uses and
Gratifications’ theory’s
gratification of ‘surveillance’.
This is because the target
audience can gain
information from these
contact details.
The logo is in black, and is in a ‘serif’ font, which is a sophisticated font. The black font and the uppercase
words make the logo standout against the rest of the page. Beneath the logo, it says ‘established 1967’
which shows to the target audience that the company is established, which is appealing.