2. Gresham Blake (Absolute Magazine)
Advert for a designer clothing shop
Store address shown to inform the reader – fulfils
cognitive needs.
Minimal text on page, emphasises the
importance of the image.
Mid shot of woman, clearly showing what she’s
wearing – reflects the nature of the store being
advertised.
Shallow depth of field further exaggerates the
importance of the model and what she’s
wearing, linked to the shop.
Not direct mode of address – takes the
readers focus away from the model and
more to the outfit.
One image takes up the whole page
with text placed on top, very
conventional within the magazines
I’ve researched.
3. Pretty Little Thing (A Magazine)
‘Available on app store’ –
relates to pretty little things
customers as they are teenage
/ young adult females who
would use technology
Direct mode of address used in
both pics, creates personal
relationship with reader – uses
& grats
Famous person used to model,
makes people more likely to
buy the products as the reader
would want to relate to the
celeb.
Her name is also placed in the
right bottom corner to create
further more recantation
Website placed so the
reader can shop the
clothing easily
Price is the biggest font on the
page – informational needs
4. Common conventions of fashion store adverts
• The use of direct mode of address is usually avoided
based on the adverts I’ve researched – could be in order
to take the readers attention away from the model
themselves and focus more on the clothes being
advertised.
• Long shots used to show the full outfit
• 1 photo takes up the page with text placed on it, logo is
also placed somewhere on the page.
5. Revolution Brighton (WHM Magazine)
Main image reflects the product that’s
being sold
Social media links – considers target audience
and makes it easy for the reader to get in
contact. Informative needs, uses & grats
Different fonts breaks up the text and
emphasises importance for different
parts of the page
Main image used as the background with text
placed over it. Conventional for food / drink
adverts
Language used to entice the reader and
persuade them to ‘enjoy brightons dining
experience’.
Reader could feel left out of they don’t try
it.
Same colour font used for the whole
page
6. Boho gelato (Absolute Brighton)
Collage of customer photos used as the
background – makes customers feel valued
Encourages customers to take photos of
their ice cream for a chance to be
featured – free advertising
Ice cream parlour in Brighton
Address and website is the only text
on the page other than the logo -
makes it easily accessible for the
reader, informative needs
Advert links to the region of the
magazine (brighton ice cream
parlour in brighton magazine)
Logo placed in the middle of the
page - eyecatching
7. Common conventions of restaurant adverts
• Appetising photo of the restaurant / food used as the
background image with text placed over the top
• Restaurant address and social media links usually placed at the
bottom of the page
• Minimal text, in attempts to keep the readers main focus on the
food
8. Wren kitchens (Cheshire magazine)
Double page advert
Advert for kitchens
High key lighting used to
photograph a modern
looking room
Kitchen sale is the biggest
text on the page and
placed on a red box.
Emphasises the subject of
the advert
An advert like this probably wouldn’t be placed in a regional
advert targeted at a younger audience because it wouldn’t appeal
to them as much.
One image takes up the
whole page – common
convention.
Contact details for the
stores near the targeted
region are placed,
informing the reader.
Cognitive needs
Up to date, trendy ‘must have’
kitchen furniture used in order
to appeal to the reader
9. In – toto kitchens (Kensington and Chelsea magazine)
1 image of the product
takes up the whole page
Lighting makes the kitchen
look ‘cosy’, links to the fact
that it’s a winter sale.
The fact theres a kitchen
advert suggests an older
target audience for the
magazine
Double page advert
Different ways of
contacting the company
placed at the bottom,
informing the reader
Message written for the
reader – creates personal
relationship (uses & grats)
and makes them feel
valued
10. Common conventions of interior / furniture store adverts
• Typically found in regional adverts aimed at the older generation
• Double page adverts – as most pics of rooms would be landscape not
portrait
• One image takes up whole page, very common convention within all the
advert pages I’ve looked at
11. After researching different types of regional magazine ad pages, I have
decided that I will produce a fashion store advert because I think that it will
be the most efficient in order to make my advert look as genuine as possible
with the limited resources I have.
