Codes & Conventions – Contents page

1. Codes & Conventions –
Contents Page

2. Red bubble in top left of every
issue of Time Out. Informational
needs and audience can keep ‘up
to date’ = uses & grats.
Single page
content page
Use of san serif font from the front
cover – consistency throughout the
magazine. Font also may indicate
younger audience.
Lots of images used – fulfils
cognitive needs.
Picture with page number and little
description so the audience can find their
way around the magazine and find their
desired section. Uses & grats.
Add on which is a brighter colour so
therefor stands out.
Social media sections – again suggests
a younger audience, can access the
magazine on alternative platforms.
Direct mode of address, common
convention. Creates a
relationship with the audience.
Contents of the magazine included –
wide range of cognitive needs.
Positioning of text on one side of
the page is unconventional. Red
text and single column draws
attention.
‘Regulars’ section suggests a loyal
fan base who buy the magazine
every issue.
Images used are both long shots and
close ups. Long shots give a sense of
the location and sets the scene. Lets
the audience create a relationship
with the magazine. Close ups allow
the subject to be instantly
recognisable, fulfils needs.

3. Sussex Life
Highlighted text for navigation. Short
description which entices reader and
informs them – uses and grats.
Regulars which are in every issue –
suggests there is already a following
for the magazine.
Language – beauty, perfection.
Forms a relationship with the reader.
Cognitive needs – acquiring info –
can find out more about fashion and
beauty.
Unconventional positioning of text –
only on one side of the page in a
single column. List of the contents of the magazine –
wide range of cognitive needs fulfilled.
Plain white background. Keeps the
focus on the images and text. White
background is conventional.
Long shots and close ups. Long shots
help to build a connection between
the reader and magazine, setting the
scene. Close ups give instant
recognition to the subject matter,
which fulfils any needs.
The page is split, with text on one
side and lots of images on the other.
Images lap over into the text’s side
of page, which pushes attention
onto the images. This suggests that
the target audience could be of a
younger crowd.
Producer of the magazine, date of
issue is also clear. Informational so the
reader can keep ‘up to date’ = uses
and grats.
Larger text draws the attention and
states the importance.

4. Bride.
Reminder of the date of issue
and who produces the
magazine. Gives info so
readers can keep up to date =
uses & grats.
Larger text
draws attention
from the reader.
Plain background allows for focus to
remain on images and text.
3 clear columns of text neatly
laid out. Appeals to the target
audience and is a common
convention. Easy for the user to
find their individual needs.
No direct mode of address by any
models used on contents page, very
unconventional. However shows the
magazine is willing to differ from the
norm, possibly appealing to a
younger audience.
Using more than one image fulfils
cognitive needs.
Darker image allows for the text to stand out.
Sticker added on, stands out
against the rest of the
colour scheme. Magazine
invites user to become part
of a community, by joining
‘us’.
List of contents of what is included in
the magazine – wide range of cognitive
needs.
Quote from an article
entices reader to read into
the magazine.
Language choice – Stylish – gives a
relationship to audience, language
they use and associate themselves
with.

5. Kent Life
Producer and date of issue is
clear. Informational needs as
can keep ‘up to date’ = Uses
and grats.
3 clear columns on each side of
the page. Structured text in
linear fashion which will appeal
to the target audience which
follows codes and conventions.
Easy to the audience to find their
way around the magazine.
Direct mode of address with
audience, this is conventional.
Follows hegemonic norm.
Builds a relationship with the
audience = uses & grats.
There is highlighted text which
catches the attention of the
reader, entices them in = uses &
grats.
Images vary between long shots and
close ups. Longshot gives a sense of
the area, which allows the audience to
set themselves in the scene = uses
and grats. The close up provides the
instant recognition of the subject,
which fulfils any needs.
Multiple images used which
shows there is many
articles for everyone, again
fulfils cognitive needs.
List of everything includes in
the magazine – wide range of
cognitive needs.
Language choice – Quite posh,
gives a relationship to the audience
– usual langauge they use and are
associated with.

6. Bristol Magazine
Direct mode of address creates a
relationship with the reader – uses
and grats. Conventional.
Clear list of contents – wide range of
cognitive needs.
3 clear columns to the page.
Structured text in linear fashion which
will appeal to the target audience,
this is conventional. Easy for audience
to find their way around magazine,
can find their wants and needs.
Image heavy – Split page. Images on the top
half with the text below, brings attention to the
images as they are first things seen. Younger
audience possibly.
Numbered categories for easy
access of finding fulfilment of
needs – follows codes and
conventions.
Larger text draws attention.
Date of issue, informational as
the user can keep ‘up to date’
= uses and grats.
More than one image shows that
there is a range of articles – this
fulfils cognitive needs.
Images use both long shots and
close ups. The long shots help set
the scene and build a connection
between the audience and
magazine. The close up gives instant
recognition to the subject, which
fulfils any needs.
Social media reference – suggests a
younger audience, advertisement of
technologies. Can view of a different
platform.
Background is plain which draws
attention to the text and images

7. Summary
Usually quite a few images are used; mixture of close ups and long shots.
Larger text always used at the top. Signifies contents page and producer of the
magazine.
Target audience rangers from young adults to middle aged (around 45).
Serif font usually used to suit the target audience.
Usually black text but highlighted colours are used to make features stand out.
Numbers differentiate articles and pieces of text, this follows the hegonomic norm.
There are add ons which tie you into the magazine.
Background is usually plain white.
Larger bold subheadings. This is larger so it stands out.