This document analyzes the layout and design elements used on a magazine page. It discusses several key components: the page number provides orientation; the masthead reinforces the brand; a large red drop cap attracts attention to the article; font size and type differentiate important information; red and black colors promote continuity from the cover; informal language relates to the target audience; columns and images efficiently use space without blank areas; the main image draws the eye and emphasizes continuity from previous pages; and grab quotes engage readers to read further. However, it breaks convention by not including a photographer byline.

1. Page number – Including a page number is a
common convention of any magazine and gives
the audience a sense of direction throughout the
magazine.
Masthead – The continuation of the
masthead on this page enforces the
trademark for this magazine, helping the
audience to become familiarised with the
brand- meaning it is more recognisable and
also means that they can start to associate
‘Q’ with a certain genre. Here though, the
masthead is much smaller in size as
attention doesn’t want to be drawn away
from the article itself.
Drop Cap – Using a drop cap to begin an article is a
common convention of a double page spread. On this
page, the drop cap is immediately noticeable due to
the large text size and bright red colour used, which
stands out against the background. This attracts the
readers attention so they are likely to read the article.Font and type size – The typography on this
page differs in accordance with importance. The
beginning of new paragraphs and the text on the
left hand side of the page is all in the same font.
This is done to draw attention to them and also
provide the audience with general information
surrounding the article- enticing them to read it.
The size of the font used for the article is small to
create the impression that it is smaller than it
actually is, so the audience are more likely to
read it.
Colours – The main colour scheme for these pages are Red/Black. This
follows on from the front cover and contents page, promoting continuity.
These colours connote masculinity which would relate to the target
audience, meaning they are more likely to purchase the magazine. This
also creates a house theme for the magazine which familiarises the
audience and enforces the brand.
Language – The mode of language used
on this page is mostly informal, which
carries on from the contents page. The
article includes humour and language which
would relate to the target audience,
meaning that they would feel comfortable
reading the article as they would use similar
language in day-to-day life.
Layout – The structure of this
page is very efficient as there is
no blank space. There are 3
evenly aligned columns that the
article is split up into, which are
placed around the main image.
Main Image – The main image used here goes
onto both of the pages and is the main feature of
the article. It is in direct focal point of the
audience so attention is immediately drawn
towards it. The artists displayed are the group
that have been shown on the front cover and
contents page, this emphasises continuity . A
direct mode of address has not been used here,
breaking common conventions, as the picture
was taken in a concert setting and this may be
the focus of the image, rather than connecting
with the audience. The shot type used is a long
shot as it cuts off just before the feet. This image
is very attractive as there are various colours,
which are attractive and would further draw
attention to the photo. The audience may also
aspire to see the band live in concert which may
help to grab their attention.
Grab Quotes – The magazine follows
common conventions by including quotes
directly from the group. Both quotes are
small in size but are included to engage the
reader and provide them with information
which would make them want to reader
further into the article.
By Line– One of the ways in which this
magazine does not follow common
conventions is the exclusion of a by line. This
would’ve provided the audience with
information regarding the photographer and
editor of this article.