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Geeta Sundaram

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What is Creative Strategy - Presentation.pdf
How brands and advertising agencies ought to negotiate 2023
Brands and Inflation
How brands propel business strategy forward
Ovid in the Time of Covid
Market segmentation by brand
Brand valuations - A presentation
Brand extensions
Brand integration
Brand differentiation
Brand strategy to communication
Cities and countries as brands
A brand's architecture
Building a corporate brand
What makes brands?