Personal Information
Organization / Workplace
Vasco da Gama, Goa India
Occupation
Advertising and Brand Communications Professional
Industry
Advertising / Marketing / PR
Website
www.peripateticperch.com
About
Brand Strategist and Creative Director (ex-Ogilvy) with more than 20 years of work experience in the advertising and brand communications industry in India. Also a blogger at my own blog site, www.peripateticperch.com where I share my thoughts on economics, business, politics and culture. I live in Goa now with my aged parents.
Tags
brands
brand strategy
brand building
corporate brands and product brands
brand communications
brand communication
competitive advantages
corporate brand valuations
brand differentiation
indian economy
agencies as brand advisors
use communication disciplines
move upstream
hybrid working model
save energy
reasons to travel on business
luxury safe bet
premiumisation
year of slowdown/recession
navigating 2023
increasing market share
growing the market
discretionary spending
price-sensitive consumers
market segments
consumer profile
pricing power
supply shortages
covid-19 impact
pent-up demand
commodity price increases
inflation
beyond marketing
pernod ricard
sony
general electric
new growth trajectories
brands adding value to corporate brand
business strategy
impact on economies
work from home
vaccine inequity
new vaccine technologies
faith in medicine and science
climate change
the environment
changes in lifestyle required
tales of transformation
ovid's metamorphoses
changes in work and life
covid-19 pandemic
market segmentation by brand
ways of segmenting the market
market segmentation through line extensions
market segmentation in india
market segmentation
retail
financial services
technology
cars
wines and spirits
guide to creating communication
ogilvy magic lantern
agency brands
ogilvy
product brand valuations
cross-industry
industry-specific
metrics to measure
dimensions of brand valuations
brand valuations
indian brand valuations
indian overseas investments
indian exports
industrial policy
global marketplace
globalisation
indian brands
india inc
corporate brand extensions
types of brand extensions
brand extensions
stand-alone brands
intra-conglomerate brand integration
product and corporate brands connection
brand integration
brand building more than marketing
brand positioning strategies
evaluating ideas
the art of persuasion
communication brief
communication disciplines
media channels and their nuances
ideas that communicate brand promise
brandbuilding
widening horizons
cities
homage to the dead
reading books
art
local knowledge
museums
architecture
travel
culture
composite country brands
investment destination brands
tourism brands
economic development policies
city brands
country brands
brand culture mapping
building blocks of brands
brand culture
brand architecture
corporate brand strategy
relationships with all stakeholders
corporate brands
product to brand journey
post-trump economic order
rise of china
global economy
covid pandemic
owl wisdom podcast
See more
Presentations
(13)
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Documents
(2)
Presentations
(13)
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Documents
(2)
Personal Information
Organization / Workplace
Vasco da Gama, Goa India
Occupation
Advertising and Brand Communications Professional
Industry
Advertising / Marketing / PR
Website
www.peripateticperch.com
About
Brand Strategist and Creative Director (ex-Ogilvy) with more than 20 years of work experience in the advertising and brand communications industry in India. Also a blogger at my own blog site, www.peripateticperch.com where I share my thoughts on economics, business, politics and culture. I live in Goa now with my aged parents.
Tags
brands
brand strategy
brand building
corporate brands and product brands
brand communications
brand communication
competitive advantages
corporate brand valuations
brand differentiation
indian economy
agencies as brand advisors
use communication disciplines
move upstream
hybrid working model
save energy
reasons to travel on business
luxury safe bet
premiumisation
year of slowdown/recession
navigating 2023
increasing market share
growing the market
discretionary spending
price-sensitive consumers
market segments
consumer profile
pricing power
supply shortages
covid-19 impact
pent-up demand
commodity price increases
inflation
beyond marketing
pernod ricard
sony
general electric
new growth trajectories
brands adding value to corporate brand
business strategy
impact on economies
work from home
vaccine inequity
new vaccine technologies
faith in medicine and science
climate change
the environment
changes in lifestyle required
tales of transformation
ovid's metamorphoses
changes in work and life
covid-19 pandemic
market segmentation by brand
ways of segmenting the market
market segmentation through line extensions
market segmentation in india
market segmentation
retail
financial services
technology
cars
wines and spirits
guide to creating communication
ogilvy magic lantern
agency brands
ogilvy
product brand valuations
cross-industry
industry-specific
metrics to measure
dimensions of brand valuations
brand valuations
indian brand valuations
indian overseas investments
indian exports
industrial policy
global marketplace
globalisation
indian brands
india inc
corporate brand extensions
types of brand extensions
brand extensions
stand-alone brands
intra-conglomerate brand integration
product and corporate brands connection
brand integration
brand building more than marketing
brand positioning strategies
evaluating ideas
the art of persuasion
communication brief
communication disciplines
media channels and their nuances
ideas that communicate brand promise
brandbuilding
widening horizons
cities
homage to the dead
reading books
art
local knowledge
museums
architecture
travel
culture
composite country brands
investment destination brands
tourism brands
economic development policies
city brands
country brands
brand culture mapping
building blocks of brands
brand culture
brand architecture
corporate brand strategy
relationships with all stakeholders
corporate brands
product to brand journey
post-trump economic order
rise of china
global economy
covid pandemic
owl wisdom podcast
See more