2. Time out analysis. The text has become a minimal feature in the advert the
main attraction is the phone.This will help appeal to the
young technology generation that has little interest in
reading. Contrasting colours the make ease when reading
Small brand recognition doesn’t
bring too much attention to itself but
reminds the audience who they are.
Sans- serif font, connotes audience.
Bright blue background brings a
modern element appealing to the
audience, bringing their attention to
the page. Brings contrast to product
and text
Online details to appeal to the younger audience which can be on
the internet allowing them to look for further products and information,
therefore becomes part of the needs of surveillance (uses & grats)
Sans serif font appealing to the audience –
big bold, eye catching perhaps aggressive
advertisement
Central placement of the product brings
attention to it instantly as it meets the
eye, it becomes the first thing you see
and gives instant recognition of what’s
Entailed.Yellow contrast background
AddingTo this point making it the most
important thing on the page
3. Kent life analysis
June 2016
Decent volume of text. Good amount to inform and allow the
reader to digest. By this an older audience is suggested, more
likely to buy the product through facts more than just style
Plain background lets the
product lift off the page and
become more noticeable
Mise- en-scene connotes
sophistication and high class,
books and the lack of
technology suggests this
(Barthes)
Bold serif font draws the
audiences attention to give
brand recognition, class is
shown to carry on suggesting
and older high class audience
Internet contact details helping to appeal to the younger
‘download’ generation allowing them be appealed to in
A different form of media, therefore becomes part of the
Needs of surveillance (uses & grats)
Informative details such as where
the product can be obtained from
is appealing to audience in the
sense of recognizing a brand and
therefore being able to associate
with it.
Bold text has been used rather
than bulk text.This becomes
more interesting but still
informative.Text is sunk into the
background keeping the image
as the main attraction
4. Kent life analysis
November 2014
Model an sell like associating with one
another- model ‘looking up’ and smiling
makes audience buy into the ideology of
the advertisement producer
Minimal text focuses attention
on the product suggests a
youthful audience. Contrast
colours between the text and
dark background making the
text stand out and easier to
read
Classy serif font suggests an
older audience with a high
class through the
sophistication shown in the
text
Web address allows for younger people to be attracted as
they can use the media of their generation, therefore
becomes part of the needs of surveillance
Mise-en-scene connotes wealth in the
city , ls prosperity and class.The use
of the colour scheme matches with
the gold from the models hair and
the watch becomes aspirational for
the readers
Mid shot shows emotion clearly, the
models fashion and style creating
the mise-en-scene showing the
woman's wealth and class. Simplicity
In the choice of clothing helps to
make the product stand out and
remain the key feature.The image
also links to uses & grats theory as
social interaction of showing peers
the product they have brought into –
expressing wealth and status
5. Yorkshire life analysis
June 2016
Language ‘exclusive’ gives a feel of
importance as this is the only place
to obtain.
Direct mode of address catches the
audiences attention, builds a
relationship with the reader and model
(uses & grats)
Mise-en-scene has connotations
(Barthes) shows wealth and high class.
Basic coloured clothing helps the three
colours, gold, silver, bronze stand out
and become admirable
Seeing skin in the male eyes is seen as
Sexualising, her expression is enticing –
Male gaze theory (Mulvey)
Bold font used, serif, classy font which
symbolises sophistication appealing to
the target audience, being older and of a
wealthy background perhaps.
Mid shot shows emotion clearly, the
models fashion and style creating
the mise-en-scene showing the
woman's wealth and class. Simplicity
In the choice of clothing helps to make the product stand out and remain
the key feature.The image also links to uses & grats theory as social
interaction of showing peers the product they have brought into –
expressing wealth and status
Web address allows for younger people
to be attracted as they can use the
media of their generation, therefore
becomes part of the needs of
surveillance
Minimal text focuses attention on the
product suggests a youthful audience.
Contrast colours between the text and
dark background making the text
stand out and easier to
read
6. Yorkshire life analysis
October 2015
Minimal text focuses attention on the product
suggests a youthful audience. Contrast colours
between the text and dark background making
the text stand out and easier to read.
Bold font used, serif, classy
font which symbolises
sophistication appealing to the
target audience, being older
and of a wealthy background
perhaps.
Web address allows for younger
people to be attracted as they
can use the media of their
generation, therefore becomes
part of the needs of
surveillance
Mid shot shows emotion clearly, the models fashion and style creating the mise-en-scene showing the woman's
wealth and class. Simplicity In the choice of clothing helps to make the product stand out and remain the key
feature.The image also links to uses & grats theory as social interaction of showing peers the product they have
brought into – expressing wealth and status.
Association between model and
product made through wearing
the product – allows audience to
buy into the ideology of class and
the ‘dad figure’
Masculine colour scheme, male
dominated models suggests the
target audience is males. White
clearly contrasts to black text to
make for easy reading
