- The ads follow some common conventions: they split information into sections using contrasting colors to efficiently display various types of information like imagery, context, and contact details. - Bright colors and contrast are used to initially attract attention, while larger text serves as slogans or catchphrases above minimalistic informative text. - Information is separated into segments with colorful backgrounds, and most text is small except for attention-grabbing slogans. The conventions help attract readers and guide them through various data in a clear, accessible format.

1. MAIN TASK CODES AND
CONVENTIONS
ADVERT

2. Use of bold contrasting colours appears
attractive to the eye, attracting the
attention of anyone who may be
flicking through the magazine.
The ad is clearly split into three
sections. One for the image, one for
information and one for contact details.
This makes for easier navigation.
Clearly labelled and titled, with the vast
majority of the text in a very small font,
with the only large text bring a form of
slogan or catchphrase intended to
attract the audience.
Although only a single page ad, the
style and theme could be easily
adapted to a double page ad.

3. Less of a focus on bold colours other
than to two contrasting pages. The
contrasting colours on each page isn't
to attract the eye however but to give
the illusion that they are tow adverts
upon initial sight. This is most likely
unconventional.
Although colour contrast is abandoned,
there is still the use of bright imagery,
especially of the right hand side.
This ad is very much image heavy, with
little text. The largest chunk of text is
very small.
Still the use of some form of
catchphrase or slogan.

4. A return to bold contrasting colours.
White dress on a primarily red
background, most definitely catches the
eye.
Once again there is the use of large text
to title the ad with the rest of the
text/information appearing in very small
text.
Informative through imagery as much as
it is through text.
Still no return to the segmented idea
from the first advert however.

5. A return to the segmented idea. One type of
information is displayed in one segment of
the advert with another type of information
displayed in another segment of the advert.
These segments are separated by contrasting
colours, so they provide multiple purposes
(catching the attention of the reader as well
as providing segments).
'Live Bold' is another example of the
convention of using Slogans or catchphrases
with a larger font.

6. Most definitely some contrasting colours
present, however this advert mainly seems
to use bright imagery opposed to anything
else. Shades of white and light grey, even
typically black roads appears as a light
grey. Gives off a positive vibe (makes sense
seeing as they want to advertise a new
car).
One entire page is dedicated to the image,
with the second page displaying the
information. This plays into multiple
themes. The Image of the car on the right
page works in the stead of a slogan, whilst
at the same time the separation of the
image and the information over the two
pages works in the favour of the convention
of separating the information.

7. SUMMARY
• Overall there appear to be a few conventions visible amongst the adverts that I have chosen.
• First of all, each advert desires to display various types of information to the reader. It wants to
attract the attention of the reader, it wants to provide contextual imagery, it wants to inform
the reader and in most cases provide some form of contact information. To most efficiently
display this information the adverts seem to split the page into various segments.
• There is a use of bright and contrasting colours. Primarily the use of colours in this manner is
to initially attract the attention of the reader however it can have secondary functions, such as
different coloured backgrounds being responsible for different information.
• There is a variation in text. Typically, any form of informative text is very small and as
minimalistic as possible, or maybe diverted to a specific page or segment. A much larger space
is seemingly reserved for larger text that will serve as some sort of slogan or catchphrase, once
again to attract the reader. It's very important to make the reader want to read the information,
otherwise all of that smaller text is wasted. A catchy slogan is much more attractive to the eye
than paragraphs of information, especially amongst a middle aged/elderly audience.